IMAX to Expand and Upgrade Across 80 AMC Theatres® Locations in the United States to IMAX with Laser Technology
IMAX (NYSE: IMAX) and AMC Entertainment (NYSE: AMC) have announced a major expansion agreement to enhance their partnership across AMC's U.S. theaters. The deal includes adding 12 new IMAX locations and upgrading 68 existing venues to IMAX with Laser technology, resulting in over 180 IMAX at AMC locations nationwide.
This marks the largest IMAX systems agreement in the U.S. since 2018, positioning AMC to host the world's largest national circuit of IMAX with Laser locations. The partnership has proven highly successful, with IMAX at AMC operating eight of the top ten highest-grossing IMAX locations in the U.S. and maintaining industry-leading per screen averages.
The expansion is part of AMC's Go Plan, focusing on delivering premium theatrical experiences to customers through innovative technology investments and theater upgrades, including improvements at key locations like AMC Lincoln Square 13, AMC Empire 25, and AMC Burbank 16.
IMAX (NYSE: IMAX) e AMC Entertainment (NYSE: AMC) hanno annunciato un importante accordo di espansione per potenziare la loro partnership nei cinema AMC negli Stati Uniti. L'accordo prevede l'aggiunta di 12 nuove sedi IMAX e l'aggiornamento di 68 strutture esistenti a IMAX con tecnologia Laser, portando a oltre 180 sedi IMAX nei cinema AMC in tutto il paese.
Questo segna il più grande accordo sui sistemi IMAX negli Stati Uniti dal 2018, posizionando AMC per ospitare il più grande circuito nazionale di IMAX con tecnologia Laser al mondo. La partnership si è dimostrata estremamente fruttuosa, con IMAX presso AMC che gestisce otto delle dieci sedi IMAX con il maggior incasso negli Stati Uniti e mantenendo medie per schermo leader del settore.
L'espansione fa parte del piano Go di AMC, che si concentra sulla fornitura di esperienze cinematografiche premium ai clienti attraverso investimenti in tecnologie innovative e aggiornamenti delle sale, inclusi miglioramenti in sedi chiave come AMC Lincoln Square 13, AMC Empire 25 e AMC Burbank 16.
IMAX (NYSE: IMAX) y AMC Entertainment (NYSE: AMC) han anunciado un importante acuerdo de expansión para mejorar su asociación en los cines AMC de EE. UU. El acuerdo incluye la adición de 12 nuevas ubicaciones IMAX y la actualización de 68 lugares existentes a IMAX con tecnología Láser, lo que resultará en más de 180 IMAX en ubicaciones de AMC en todo el país.
Esto marca el mayor acuerdo de sistemas IMAX en EE. UU. desde 2018, posicionando a AMC para albergar el circuito nacional más grande del mundo de IMAX con tecnología Láser. La asociación ha demostrado ser altamente exitosa, con IMAX en AMC operando ocho de las diez ubicaciones IMAX de mayor recaudación en EE. UU. y manteniendo promedios por pantalla líderes en la industria.
La expansión es parte del Plan Go de AMC, que se centra en ofrecer experiencias teatrales premium a los clientes a través de inversiones en tecnología innovadora y mejoras en los cines, incluidos avances en ubicaciones clave como AMC Lincoln Square 13, AMC Empire 25 y AMC Burbank 16.
IMAX (NYSE: IMAX)와 AMC 엔터테인먼트 (NYSE: AMC)는 AMC의 미국 극장에서 파트너십을 강화하기 위한 주요 확장 계약을 발표했습니다. 이 계약에는 12개의 새로운 IMAX 위치 추가와 68개의 기존 장소를 레이저 기술이 적용된 IMAX로 업그레이드하는 내용이 포함되어 있으며, 전국적으로 180개 이상의 IMAX가 AMC 위치에 설치됩니다.
이는 2018년 이후 미국에서 가장 큰 IMAX 시스템 계약으로, AMC가 세계 최대의 레이저 IMAX 국가 네트워크를 호스팅할 수 있도록 자리잡고 있습니다. 이 파트너십은 매우 성공적이었으며, AMC의 IMAX는 미국에서 가장 높은 수익을 올리는 10개 IMAX 위치 중 8개를 운영하고 있으며, 업계 최고의 스크린 평균을 유지하고 있습니다.
이번 확장은 AMC의 Go 계획의 일환으로, 혁신적인 기술 투자 및 극장 업그레이드를 통해 고객에게 프리미엄 극장 경험을 제공하는 데 중점을 두고 있으며, AMC 링컨 스퀘어 13, AMC 엠파이어 25 및 AMC 버뱅크 16과 같은 주요 위치에서 개선이 이루어집니다.
IMAX (NYSE: IMAX) et AMC Entertainment (NYSE: AMC) ont annoncé un important accord d'expansion pour renforcer leur partenariat dans les cinémas AMC aux États-Unis. Cet accord inclut l'ajout de 12 nouveaux emplacements IMAX et la mise à niveau de 68 sites existants vers IMAX avec technologie Laser, ce qui portera à plus de 180 emplacements IMAX dans les cinémas AMC à l'échelle nationale.
Ceci marque le plus grand accord de systèmes IMAX aux États-Unis depuis 2018, positionnant AMC pour accueillir le plus grand circuit national d'IMAX avec technologie Laser au monde. Le partenariat s'est avéré très fructueux, avec IMAX chez AMC opérant huit des dix emplacements IMAX les plus rentables aux États-Unis et maintenant des moyennes par écran de premier plan dans l'industrie.
L'expansion fait partie du plan Go d'AMC, qui se concentre sur la fourniture d'expériences cinématographiques premium aux clients grâce à des investissements dans des technologies innovantes et des améliorations de salles, y compris des améliorations dans des lieux clés comme AMC Lincoln Square 13, AMC Empire 25 et AMC Burbank 16.
IMAX (NYSE: IMAX) und AMC Entertainment (NYSE: AMC) haben eine bedeutende Expansionsvereinbarung angekündigt, um ihre Partnerschaft in den AMC-Kinos in den USA zu stärken. Der Deal umfasst die Hinzufügung von 12 neuen IMAX-Standorten und die Aufrüstung von 68 bestehenden Standorten auf IMAX mit Laser-Technologie, was zu über 180 IMAX-Standorten in AMC-Kinos im ganzen Land führt.
Dies markiert die größte IMAX-Systemvereinbarung in den USA seit 2018 und positioniert AMC, um das größte nationale Netzwerk von IMAX mit Laser-Standorten weltweit zu beherbergen. Die Partnerschaft hat sich als äußerst erfolgreich erwiesen, da IMAX in AMC acht der zehn umsatzstärksten IMAX-Standorte in den USA betreibt und branchenführende Durchschnittswerte pro Bildschirm aufrechterhält.
Die Expansion ist Teil des AMC Go Plans, der sich darauf konzentriert, den Kunden durch innovative Technologieinvestitionen und Kino-Upgrades Premium-Kinovorstellungen zu bieten, einschließlich Verbesserungen an wichtigen Standorten wie AMC Lincoln Square 13, AMC Empire 25 und AMC Burbank 16.
- Largest IMAX systems agreement in the U.S. since 2018
- Addition of 12 new IMAX locations and upgrade of 68 existing venues
- AMC operates 8 of top 10 highest-grossing IMAX locations in U.S.
- Strong performance with industry-leading per screen averages
- Strategic expansion of premium offering through AMC Go Plan
- None.
Insights
This expanded partnership between IMAX and AMC represents a substantial growth initiative with meaningful revenue implications for both companies. AMC will add 12 new IMAX locations and upgrade 68 existing locations to IMAX with Laser technology, creating the world's largest national IMAX with Laser circuit at over 180 locations.
For IMAX, this deal is particularly significant as it's their largest U.S. systems agreement since 2018. The expansion provides IMAX with guaranteed installation revenue in the near term, followed by ongoing high-margin recurring licensing and maintenance revenue streams. IMAX's technology licensing model generates strong operating leverage as the company scales its footprint.
For AMC, investing in premium formats like IMAX with Laser represents an effective strategy to increase per-patron revenue through higher ticket prices. The premium theatrical experience has been a bright spot for exhibitors, with IMAX screens typically generating substantially higher box office per screen than standard formats.
The announcement reinforces the strong existing partnership between these companies, with AMC already operating 8 of the top 10 highest-grossing IMAX locations in the U.S. This expanded agreement suggests both companies see continued strong consumer demand for premium theatrical experiences despite competition from streaming services.
While implementation costs aren't disclosed, this agreement aligns with AMC's stated "AMC Go Plan" strategy to invest in premium experiences and technology upgrades at high-performing locations.
The upgrade to IMAX with Laser projection technology represents a significant technological advancement over traditional xenon-lamp IMAX systems. IMAX with Laser delivers superior image quality through increased resolution, enhanced brightness, expanded contrast ratio, and a wider color gamut that more closely approaches what the human eye can perceive.
This large-scale deployment creates a consistent premium viewing experience across AMC's IMAX circuit, particularly important for filmmakers who increasingly shoot with IMAX-certified cameras. The superior projection capabilities better showcase the expanded aspect ratio and enhanced detail of native IMAX content.
Laser projection technology also offers operational advantages, including longer lifespan than traditional xenon lamps, reduced maintenance requirements, and improved energy efficiency. For AMC, these factors potentially lower the total cost of ownership despite higher initial investment.
The strategic timing of this technological upgrade coincides with Hollywood's renewed focus on spectacle-driven theatrical releases that benefit from premium formats. Films specially formatted for IMAX often contain expanded aspect ratio sequences that literally show audiences more image on screen than standard formats.
For consumers, the enhanced visual and audio performance of IMAX with Laser provides a more immersive cinematic experience that clearly differentiates theatrical viewing from home entertainment options. This technological differentiation is crucial for exhibitors like AMC who must justify premium pricing in today's competitive entertainment landscape.
AMC Theaters in
Expanded Partnership Marks the Largest Agreement for IMAX in
Under the agreement, AMC will add twelve new IMAX locations and upgrade an additional 68 IMAX locations to IMAX with Laser. Already one of the largest IMAX operators globally and the largest in
“Throughout the United States and around the world, filmmakers and moviegoers hold the IMAX brand in such high regard as a premium theatrical spectacle, which is reflected both in the success that AMC and IMAX share together, and in IMAX’s extensive content catalogue,” said Adam Aron, Chairman and CEO, AMC Entertainment. “By making this cutting-edge IMAX with Laser experience available at our IMAX locations in the coming years, we are delivering on our promise of the AMC Go Plan to bring these sought out, highly popular theatrical experiences to our millions and millions of guests in the United States.”
“With this agreement, the world’s largest exhibitor is doubling down on IMAX — a powerful validation of our efforts to strengthen our technology, expand our content portfolio, and cement our position as a global platform for awe-inspiring experiences,” said Rich Gelfond, CEO of IMAX. “AMC and IMAX enjoy a long, successful partnership, and we’re excited more AMC customers will get the best of what IMAX has to offer — from Universal City to Lincoln Square, and everywhere in between.”
IMAX and AMC’s partnership spans decades and includes some of the most iconic and best performing cinemas in the world. IMAX at AMC boasts eight of the top ten highest grossing IMAX locations in the
For AMC, the expanded partnership marks another significant step in its ongoing commitment to invest in innovative technology and deliver the very best in premium experiences for its moviegoers. Under its AMC Go Plan, AMC continues to provide guests with an even greater selection of premium experiences, immersive sight and sound enhancements, and more comfortable seating and upgrade theaters — including at high-performing IMAX locations such as AMC Lincoln Square 13 and AMC Empire 25 in
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX's network among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in
IMAX®, IMAX® 3D, Experience It In IMAX®, The IMAX Experience®, DMR®, Filmed For IMAX®, IMAX LIVE™, and IMAX Enhanced® are trademarks and trade names of IMAX Corporation or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. For more information, visit www.imax.com. You may also connect with IMAX on Instagram (www.instagram.com/imax), Facebook (www.facebook.com/imax), LinkedIn (www.linkedin.com/company/imax), X (www.twitter.com/imax), and YouTube (www.youtube.com/imaxmovies).
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AMC
Investors
John Merriwether, (866) 248-3872
investorrelations@amctheaters.com
Media
Ryan Noonan, (913) 213-2183
rnoonan@amctheatres.com
IMAX
Investors
Jennifer Horsley
jhorsley@imax.com
Media
Mark Jafar
mjafar@imax.com
Source: IMAX Corporation
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