IMAX Soars to Highest Grossing Chinese New Year Ever with $53 Million
IMAX Box Office in China’s Peak Moviegoing Period up +
While the holiday has concluded, IMAX’s record-breaking slate of Chinese New Year films will continue to play throughout the IMAX China network for another month. IMAX delivered its highest market share of the holiday –
“Chinese New Year unleashed one of the most impressive surges in moviegoing we’ve seen in recent years, anywhere in the world — leaving a slew of broken IMAX records in its wake,” said Rich Gelfond, CEO of IMAX. “This is a shot of adrenaline for moviegoing in
Enlight’s “Ne Zha 2” — the highly anticipated sequel to the 2019 smash hit — led the way with
Alibaba’s fantasy “Creation of the Gods II: Demon Force” delivered
"The message from audiences is clear: IMAX is their first choice," said Daniel Manwaring, CEO of IMAX China. "Riding on a stronger-than-ever audience preference, IMAX has transformed moviegoing into a cultural phenomenon and a social talking point. We deeply value their brand loyalty and are confident that we can carry this momentum throughout what is poised to be one of the strongest years for Chinese local language films."
With the 2025 Chinese New Year slate, IMAX continues to expand its strategy of bringing local language films to audiences around the world. “Creation of The Gods II: Demon Force” and “Detective Chinatown 1900” were also released in select IMAX locations across 11 countries worldwide, bringing in more than
The Chinese New Year slate will continue to play in
About IMAX China
IMAX China is a subsidiary of IMAX Corporation and was incorporated as a limited liability company under the laws of
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX's network among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in
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For additional information please contact:
Investors:
Jennifer Horsley
jhorsley@imax.com
Media:
Mark Jafar (IMAX)
mjafar@imax.com
Vivian Tang (IMAX China)
vtang@imax.com
Source: IMAX Corporation