U.S. Demand for Analytics Intensifies as Enterprises Democratize Access to Data, Tools
ISG Provider Lens™ reports indicate that U.S. companies are increasingly investing in data analytics services and platforms, recognizing their importance for business insights. This rise in demand is attributed to the ongoing pandemic, prompting organizations to prioritize data-driven strategies. The reports highlight a boost in self-service business intelligence tools and data integration capabilities. Key players like Accenture and IBM are recognized as leaders in the analytics space, with a growing focus on compliance, governance, and responsible AI use. Overall, companies are leveraging analytics for competitive advantage.
- Increased investment in data analytics services and platforms by U.S. enterprises.
- Growing demand for self-service business intelligence tools empowering non-technical users.
- Key industry players (Accenture, IBM) recognized as leaders, indicating strong market presence.
- Focus on compliance and responsible AI use enhances competitive differentiation.
- None.
ISG Provider Lens™ reports show companies using data analytics services and platforms in holistic strategies to help all employees gain insights for business results
The 2021 ISG Provider Lens™ Analytics Services and Analytics Platforms and Solutions reports for the
“Getting the most value from data analytics requires a sound strategy and an understanding of how analytics projects can improve business outcomes,” said
Despite the ongoing economic impact of the COVID-19 pandemic, businesses are investing in scalable data analytics platforms that democratize access to data and deliver business results, according to the Analytics Platforms and Solutions report. This is bringing two categories of platforms to the fore, namely self-service business intelligence (BI) and data preparation and integration.
Self-service BI allows non-technical users and executives to gain deeper insights from available data, and ISG expects these tools to include voice-based querying and better cognitive capabilities soon. Data preparation and integration is essential for building unified analytics platforms that can perform data search, collection, analysis, visualization, reporting and other functions in complex, often siloed enterprise data environments.
A new breed of specialized data preparation and integration vendors, offering better support for multiple data sources, is gaining ground on large traditional enterprise vendors that tend to rely on their own systems, ISG says. Platform providers with extensive cloud expertise, as well as vendors offering cloud services for data collection and connectivity, are also growing as more enterprises roll out multicloud and hybrid cloud environments.
The data analytics trend is expanding into new vertical markets, including consumer goods, manufacturing, healthcare and life sciences, according to the Analytics Services report. Service providers report a growing number of projects in these fields, especially for data science and data engineering services, the report says. Most of the projects focus on common enterprise issues such as sales, supply chains and predictive maintenance, driving both revenue and profit.
Several service providers have begun to develop platforms and tools in the form of pre-built solutions, in some cases competing directly with platform vendors, the report says. These have fewer functions than platforms from pure-play vendors but are designed as consumer-grade solutions to help existing clients include more employees in their data-centric business initiatives.
As companies increase their use of data science, concerns are growing about trust and the responsible use of AI, including the ability of an AI or ML model to accommodate for risks, biases and discrimination, ISG says. Service providers are addressing this trend by creating trustworthy frameworks, which are expected to become standard offerings that differentiate them competitively.
Meanwhile, service providers have renewed their focus on compliance, governance and regulatory practices, especially to meet data privacy and AI ethics requirements, the report says. ISG expects providers to include automated compliance in their data management systems to address these concerns.
The 2021 ISG Provider Lens™ Analytics Services report for the
The report names Accenture,
In addition, Hexaware, LTI and Tech Mahindra are named as Rising Stars—companies with a “promising portfolio” and “high future potential” by ISG’s definition—in one quadrant each.
Customized versions of the Analytics Services report are available from Tech Mahindra and Vuram.
The 2021 ISG Provider Lens™ Analytics Platforms report for the
The report names IBM, SAP, SAS and
In addition, Qlik and Zoho are named as Rising Stars—companies with a “promising portfolio” and “high future potential” by ISG’s definition—in one quadrant each.
The 2021 ISG Provider Lens™ Analytics Services and Analytics Platforms and Solutions reports for the
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.
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