GenAI Fuels Enterprise Analytics Progress in Brazil

Rhea-AI Summary

Information Services Group (ISG) reports significant progress in AI adoption among Brazilian enterprises, according to their 2024 ISG Provider Lens™ Advanced Analytics and AI Services report. Companies are incorporating generative AI alongside traditional AI tools for analytics, with applications in image recognition, customer sentiment analysis, and data transformation.

Organizations are implementing data science solutions including demand forecasting, preventive maintenance, and anomaly detection. A key development is the use of GenAI agents that allow non-technical employees to generate automated graphs and answers through natural-language interfaces.

The report highlights the growing importance of data governance and management in Brazil, with companies adopting data mesh architecture to improve information accessibility while maintaining control and compliance. The market is served by various providers, including new firms specialized in data and analytics, many partnering with hyperscale cloud and data platform companies.

Positive

• Growing adoption of advanced analytics and GenAI solutions in Brazilian enterprises
• Expansion of AI applications to traditional sectors like law firms
• Increasing market presence of specialized data and analytics service providers

Negative

• Data silos and scattered information across different systems remain a challenge
• Varying levels of data and analytics maturity among Brazilian companies

Insights

Technology Research Analyst

The latest ISG Provider Lens™ report reveals several critical developments in Brazil's enterprise AI market that significantly impact ISG's (III) market position and revenue potential. The expansion of service provider evaluations to 45 companies across six distinct quadrants demonstrates ISG's growing influence in the Latin American market and suggests increased revenue opportunities from research and advisory services.

The report's timing is particularly strategic, coinciding with the surge in generative AI adoption. This positions ISG advantageously in three key areas:

• Market Intelligence Leadership: By comprehensively analyzing both traditional and generative AI adoption patterns, ISG strengthens its position as a primary source of technology market intelligence, potentially expanding its subscriber base and consulting engagements.
• Revenue Diversification: The focus on both large and midsize enterprise segments opens new revenue streams, particularly in the underserved midmarket sector where competition is less intense.
• Strategic Positioning: The inclusion of data mesh architecture and FinOps services in the analysis demonstrates ISG's ability to identify and capitalize on emerging technology trends, enhancing its value proposition to clients.

The report's structure, dividing analysis between large and midsize enterprises across three service categories, reveals a sophisticated understanding of market segmentation that should drive higher-value consulting engagements. The identification of multiple "Leaders" and "Rising Stars" in various quadrants suggests a healthy competitive landscape that typically leads to increased demand for ISG's advisory services.

Of particular significance is the integration of the Voice of the Customer survey through the ISG Star of Excellence™ program, which creates a valuable proprietary dataset that can be monetized through additional research products and consulting services. This customer satisfaction data becomes increasingly valuable as organizations seek trusted partners for their AI and analytics initiatives.

Enterprises generate growing value from data by using rapidly evolving new tools

alongside traditional AI technologies, ISG Provider Lens™ report says

SÃO PAULO--(BUSINESS WIRE)-- Enterprises in Brazil are making significant advancements in the use of AI as their data management and analytics capabilities mature, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.

The 2024 ISG Provider Lens™ Advanced Analytics and AI Services report for Brazil finds companies are beginning to use generative AI for some analytics use cases, even as traditional AI retains a major role in their data toolkits. Debate over the risks of AI has shone a spotlight on the importance of data-based decision-making and data-driven efforts to remain competitive, making Brazilian businesses more mature users of the technology.

“Many companies in Brazil have been lost in a sea of information, struggling to turn raw data into valuable insights,” said Kathy Rudy, head of the ISG Data, Analytics & Technology Office. “They are using the power of advanced analytics to make better use of information, often in partnership with consulting and services providers.”

Large and midsize enterprises in Brazil are adopting a range of data science solutions offered by providers, including demand forecasting, preventive maintenance and anomaly detection, the report says. Increasingly, these solutions incorporate GenAI. Even traditional sectors not known for using advanced data analysis, including law firms, are beginning to recognize its transformative potential.

Organizations are using GenAI in image recognition, customer sentiment analysis and data transformation tasks such as converting voice content into text, ISG says. The technology can also bring non-technical employees into the analytics process with GenAI agents. These enable business professionals to generate automated graphs and answers without complex calculations by navigating data using natural-language interfaces.

Data governance and management is becoming increasingly important to companies in Brazil as they work to become more efficient and comply with legal and security requirements, the report says. Often, their data is trapped in silos and scattered across different systems on premises and in the cloud. Data mesh architecture, which makes information available to specific areas of the business based on access controls, data quality, legal compliance and other factors, has become the guiding principle for data modernization.

Enterprises carrying out data modernization in Brazil are served by a growing number of service providers, including new companies focused exclusively on data and analytics. Many of these firms have partnerships with hyperscale cloud and data platform companies and are especially focused on serving the midsize enterprise segment.

“The Brazilian market has companies at many different maturity levels in terms of data and analytics,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Each has unique strengths and challenges, which makes selecting a qualified consultative partner essential.”

The report also examines other analytics and AI trends affecting organizations in Brazil, including the use of knowledge graphs to make GenAI agents more explainable and the growing interest in FinOps services to improve financial management of data operations.

For more insights into the analytics and AI challenges facing Brazilian enterprises, and ISG’s advice for overcoming them, see the ISG Provider Lens™ Focal Points briefing here.

The 2024 ISG Provider Lens™ Advanced Analytics and AI Services report for Brazil evaluates the capabilities of 45 providers across six quadrants: Data Science and AI Services — Large, Data Science and AI Services — Midsize, Data Modernization Services — Large, Data Modernization Services — Midsize, Advanced BI and Reporting Modernization Services — Large and Advanced BI and Reporting Modernization Services — Midsize.

The report names Accenture, BRQ, Cadastra, Compass UOL, Dataside, GFT, NTT DATA and Rox Partner as Leaders in three quadrants each. It names Deloitte, Falconi, Logicalis, MadeInWeb, Peers, Stefanini and TIVIT as Leaders in two quadrants each. A3Data, BRLink, Dedalus, Eleflow, IBM, Keyrus, Kumulus, Maxxi and UniSoma are named as Leaders in one quadrant each.

In addition, DXC Technology, Eleflow, Falconi, Maxxi, PwC and Stefanini are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.

Customized versions of the report are available from Dataside, Falconi, MadeInWeb, Maxxi, Peers and Rox Partner.

In the area of customer experience, DXC Technology is named the global ISG CX Star Performer for 2024 among advanced analytics and AI services providers. DXC Technology earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, which is part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.

The 2024 ISG Provider Lens™ Advanced Analytics and AI Services report for Brazil is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250219106198/en/

Press Contacts:



Will Thoretz, ISG

+1 203 517 3119

will.thoretz@isg-one.com



Thábata Mondoni, Mondoni Press for ISG

Mobile: +55 11 98671 5652

thabata@mondonipress.com.br

Source: Information Services Group, Inc.

FAQ

How is generative AI being implemented in Brazilian enterprises according to ISG (III)?

According to ISG, Brazilian enterprises are implementing generative AI in image recognition, customer sentiment analysis, and data transformation tasks, including converting voice content into text. They're also using GenAI agents to enable non-technical employees to generate automated graphs and analyze data through natural-language interfaces.

What are the main data management challenges facing Brazilian companies in 2024?

The main challenges include data trapped in silos, information scattered across different systems both on-premises and in the cloud, and the need to comply with legal and security requirements while improving efficiency.

Which companies were named Leaders in ISG's 2024 Advanced Analytics report for Brazil?

Several companies were named Leaders in multiple quadrants, including Accenture, BRQ, Cadastra, Compass UOL, Dataside, GFT, NTT DATA, and Rox Partner, who were Leaders in three quadrants each.

What key data science solutions are Brazilian enterprises adopting in 2024?

Brazilian enterprises are adopting various data science solutions including demand forecasting, preventive maintenance, and anomaly detection, with increasing integration of generative AI capabilities.