Enterprises Using AI to Improve Product Experiences and Intelligence, ISG Says
Information Services Group (ISG) predicts that traditional Product Information Management (PIM) systems will transform into AI-enabled Product Experience Management (PXM) platforms within two years. This evolution aims to optimize product experience and intelligence across all touchpoints.
According to ISG's research, most organizations manage over five sources of product information, often using manual methods like spreadsheets. The shift towards PXM is driven by the need for intelligent processes using AI, machine learning, and analytics. By 2028, ISG forecasts that 25% of PIM and PXM providers will merge their products with Product Lifecycle Management (PLM) solutions.
The research evaluated 51 software providers across six categories, with notable leaders including Informatica for PIM Platform and Manufacturing, Akeneo for PXM Retail, Pendo for Product Intelligence, and SAP for PLM.
Information Services Group (ISG) prevede che i tradizionali sistemi di Product Information Management (PIM) si trasformeranno in piattaforme di Product Experience Management (PXM) abilitate all'IA entro due anni. Questa evoluzione mira a ottimizzare l'esperienza e l'intelligenza del prodotto attraverso tutti i punti di contatto.
Secondo la ricerca di ISG, la maggior parte delle organizzazioni gestisce oltre cinque fonti di informazioni sui prodotti, spesso utilizzando metodi manuali come i fogli di calcolo. Il passaggio verso il PXM è guidato dalla necessità di processi intelligenti che utilizzano IA, apprendimento automatico e analisi. Entro il 2028, ISG prevede che il 25% dei fornitori di PIM e PXM fonderà i propri prodotti con soluzioni di Product Lifecycle Management (PLM).
La ricerca ha valutato 51 fornitori di software in sei categorie, con leader notevoli tra cui Informatica per la piattaforma PIM e Manufacturing, Akeneo per il PXM Retail, Pendo per l'intelligenza del prodotto e SAP per il PLM.
Information Services Group (ISG) predice que los sistemas tradicionales de Product Information Management (PIM) se transformarán en plataformas de Product Experience Management (PXM) habilitadas por IA en dos años. Esta evolución tiene como objetivo optimizar la experiencia del producto y la inteligencia en todos los puntos de contacto.
Según la investigación de ISG, la mayoría de las organizaciones gestionan más de cinco fuentes de información sobre productos, a menudo utilizando métodos manuales como hojas de cálculo. El cambio hacia PXM es impulsado por la necesidad de procesos inteligentes que utilicen IA, aprendizaje automático y análisis. Para 2028, ISG prevé que el 25% de los proveedores de PIM y PXM fusionarán sus productos con soluciones de Product Lifecycle Management (PLM).
La investigación evaluó a 51 proveedores de software en seis categorías, con líderes notables como Informatica para la plataforma PIM y Manufacturing, Akeneo para PXM Retail, Pendo para la inteligencia del producto y SAP para el PLM.
정보 서비스 그룹 (ISG)는 전통적인 제품 정보 관리(PIM) 시스템이 2년 이내에 AI 지원 제품 경험 관리(PXM) 플랫폼으로 변모할 것이라고 예측합니다. 이 진화는 모든 접점에서 제품 경험과 지능을 최적화하는 것을 목표로 합니다.
ISG의 연구에 따르면, 대부분의 조직은 5개 이상의 제품 정보 출처를 관리하며, 종종 스프레드시트와 같은 수동 방법을 사용합니다. PXM으로의 전환은 AI, 머신러닝 및 분석을 사용하는 지능형 프로세스의 필요성에 의해 주도됩니다. 2028년까지 ISG는 PIM 및 PXM 공급자의 25%가 제품 생애 주기 관리(PLM) 솔루션과 제품을 통합할 것이라고 예측합니다.
이 연구는 6개 카테고리에서 51개의 소프트웨어 공급자를 평가했으며, 주목할 만한 리더로는 PIM 플랫폼 및 제조를 위한 Informatica, PXM 소매를 위한 Akeneo, 제품 지능을 위한 Pendo, PLM을 위한 SAP가 있습니다.
Information Services Group (ISG) prévoit que les systèmes traditionnels de gestion des informations sur les produits (PIM) se transformeront en plateformes de gestion de l'expérience produit (PXM) activées par l'IA dans les deux prochaines années. Cette évolution vise à optimiser l'expérience produit et l'intelligence à tous les points de contact.
Selon la recherche d'ISG, la plupart des organisations gèrent plus de cinq sources d'informations sur les produits, utilisant souvent des méthodes manuelles comme des tableurs. Le passage au PXM est motivé par le besoin de processus intelligents utilisant IA, apprentissage automatique et analytique. D'ici 2028, ISG prévoit que 25 % des fournisseurs de PIM et PXM fusionneront leurs produits avec des solutions de gestion du cycle de vie des produits (PLM).
La recherche a évalué 51 fournisseurs de logiciels dans six catégories, avec des leaders notables tels que Informatica pour la plateforme PIM et Manufacturing, Akeneo pour le PXM Retail, Pendo pour l'intelligence produit et SAP pour le PLM.
Information Services Group (ISG) prognostiziert, dass traditionelle Systeme für Product Information Management (PIM) innerhalb von zwei Jahren in KI-gestützte Plattformen für Product Experience Management (PXM) umgewandelt werden. Diese Entwicklung zielt darauf ab, die Produkt-Experience und Intelligenz über alle Berührungspunkte hinweg zu optimieren.
Laut der Forschung von ISG verwalten die meisten Organisationen über fünf Quellen von Produktinformationen und verwenden oft manuelle Methoden wie Tabellenkalkulationen. Der Übergang zu PXM wird durch die Notwendigkeit intelligenter Prozesse angetrieben, die KI, maschinelles Lernen und Analytik nutzen. Bis 2028 prognostiziert ISG, dass 25 % der PIM- und PXM-Anbieter ihre Produkte mit Lösungen für Product Lifecycle Management (PLM) zusammenlegen werden.
Die Forschung bewertete 51 Softwareanbieter in sechs Kategorien, wobei bemerkenswerte Führer wie Informatica für die PIM-Plattform und Fertigung, Akeneo für PXM Retail, Pendo für Produktintelligenz und SAP für PLM genannt werden.
- ISG's research demonstrates strong market growth potential in PXM/PIM software sector
- Industry consolidation expected with 25% of providers merging PIM/PXM with PLM by 2028
- Clear market leadership positions established across different product categories
- Most organizations still rely on inefficient manual methods and spreadsheets
- Companies face challenges with incompatible tools and lack of central information repositories
- Current product data management systems are reported as inefficient
Companies are digitally re-engineering their product processes with PXM and PLM software, new research finds
The ISG Buyers Guides™ for Products, produced by ISG Software Research, find PIM systems, which enterprises have used for decades to standardize product information for customers and business partners, are changing to support a widening array of product experiences across multiple channels. By 2027, the PIM category will evolve into PXM as software providers look to meet enterprise needs for greater intelligence and enhanced customer experience across the entire product lifecycle.
“Achieving the best possible outcomes from product investments requires the digital re-engineering of product processes and the use of modern software,” said Mark Smith, partner and chief software analyst, ISG Software Research. “For the first time, our research enables enterprises to assess and select the product management software they need to be successful.”
Most organizations have more than five sources of product information to integrate and manage, and many still rely on manual effort and antiquated methods such as spreadsheets, which do not always produce a reliable product record, the reports say. The increasing number and diversity of products and services heightens this challenge.
Companies need systems that can continuously run intelligent processes, using AI, machine language and analytics, to make the best use of product information. While investments in and improvements to PIM platforms will continue, software providers and their more digitally mature customers are moving toward PXM systems.
Retailers, for example, rely heavily on product experiences, but most use incompatible tools and lack a central information repository, making product data management inefficient, the reports find. PXM software can help enterprises overcome these issues, but getting the most out of PXM also requires enhancing processes and information, ISG says. Advances in agentic AI, which helps machines interact with workers and consumers through workflows, are also becoming more important.
Product intelligence software is also evolving through advances in AI, ISG says. Companies now have greater need for intelligence and insights on consumer behavior and interactions with products across multiple digital channels. AI and machine learning are powering the predictive analytics that enable companies to better meet consumer needs, adjust product offerings and create dynamic, personalized experiences.
Product lifecycle management (PLM) software, meanwhile, is more important than ever as products grow more complex and lifecycles shorter, the reports say. Enterprises need PLM software that facilitates collaboration, adapts to new technologies and processes, safeguards large amounts of data and simplifies regulatory compliance. As product experience plays a bigger role throughout product lifecycles, one-quarter of PIM and PXM providers will combine their products with PLM products by 2028, ISG predicts.
For its 2025 Buyers Guides for Products, ISG evaluated software providers across six software categories – Product Experience Management, Product Experience Management for Retail, Product Information Management Platform, Product Information Management for Manufacturing, Product Intelligence and Product Lifecycle Management – and produced a separate Buyers Guide for each.
A total of 51 providers were assessed: 1WorldSync, Acquia, Adobe, Akeneo, Amplitude, Aras, Arena, Bamboo Rose, Bluestone PIM, Boyum IT, censhare, CentricSoftware, Comosoft, CONTACT Software, Contentserv, Contentsquare, Dassault Systems, Epicor, fabric, Feedonomics, Fullstory, Gainsight, Glassbox, IBM, Infor, Informatica, inriver, Logility, MixPanel, Netcore Unbxd, Insightsoftware, novomind, Oracle, Pendo, Pimcore, Plytix, Precisely, Productsup, Propel Software, PTC, Revalize, Quantum Metric, Sales Layer, Salsify, SAP, Siemens, Sensor Tower, Stibo Systems, Syndeton, Syndigo and Viamedici.
ISG Software Research rates software providers on seven evaluation categories. Five are product-related: usability, manageability, reliability, capability, and adaptability. Two are customer assurance-related: validation and total cost of ownership and return on investment (TCO/ROI). Providers ranked in the top three for each evaluation category are named as Leaders. Within each evaluation category, those with the most Leader rankings are named as Overall Leaders.
The Overall Leaders of the 2025 ISG Buyers Guides for Products were the following:
Product Experience Management: Informatica earned the highest overall rating, followed by Akeneo and Salsify. Informatica was designated a Leader in all seven performance categories, Akeneo in four, and Salsify in two. Bluestone PIM, Contentserv, inriver, Pimcore and Syndigo were rated Exemplary, and SAP and Viamedici were rated Innovative.
Product Experience Management for Retail: Akeneo was rated highest, followed by Salsify and inriver. Akeneo and inriver each were designated Leaders in four performance categories by placing among the top three providers in those categories. Salsify was designated a Leader in two categories. Bluestone, Contentserv, Pimcore, SAP and Syndigo were rated Exemplary. Acquia and Netcore Unbxd were rated Innovative.
Product Information Management Platform: Informatica was the highest-rated provider, followed by Akeneo, with inriver and Salsify tied for third place. Informatica was designated a Leader in all seven categories, Akeneo and Salsify in two categories each, and inriver in three. Bluestone, Contentserv, Oracle, Pimcore, SAP, Stibo Systems and Syndigo all were rated as Exemplary. Acquia, Netcore Unbxd and Viamedici were rated as Innovative.
Product Information Management for Manufacturing: The top three providers were Informatica, Akeneo and Salsify. Informatica was a Leader in all seven performance categories, Akeneo in three and Salsify in two. Bluestone, Contentserv, inriver, Oracle, Pimcore and Syndigo were rated exemplary, while novomind, SAP and Viamedici were rated Innovative.
Product Intelligence: Pendo was the highest-rated provider, followed closely by Amplitude, with Quantum Metric in third place. Pendo was designated a Leader in five performance categories, Amplitude in six and Quantum Metric in three. In addition to these providers, Adobe was also rated as Exemplary. Glassbox was rated as Innovative.
Product Lifecycle Management: SAP was the highest-rated provider, designated as a Leader in all seven categories. Oracle followed, designated as a Leader in six performance categories, and Siemens took third place, designated as a Leader in five categories. Arena, Dassault Systems and IBM were rated as Exemplary, and CentricSoftware and PTC were rated as Innovative.
“The pace and complexity of every part of product management is increasing with the evolution of digital systems,” said Robert Kugel, executive director, Business Research, ISG Software Research. “With advances in AI and other technologies, software providers must continue to create tools that make clients more competitive in this essential capability.”
The ISG Buyers Guides™ for Products are the distillation of more than a year of market and product research efforts. The research is not sponsored nor influenced by software providers and is conducted to help enterprises optimize their business and IT software investments.
Visit this webpage to learn more about the ISG Buyers Guides™ for Products and read executive summaries of each of the six reports. The complete reports, including provider rankings across seven product and customer experience dimensions and detailed research findings on each provider, are available by contacting ISG Software Research.
About ISG Software Research
ISG Software Research provides authoritative coverage and analysis of the business and IT software industry. It distributes research and insights daily through its user community, and provides a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Its ISG Buyers Guides™ help enterprises evaluate and select software providers through tailored assessments powered by ISG’s proprietary methodology. Visit research.isg-one.com for more information and to sign up for free community membership.
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
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Press Contacts:
Will Thoretz, ISG
+1 203 517 3119
will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG
+1 978 518 4520
isg@matternow.com
Source: Information Services Group, Inc.
FAQ
When will PIM systems evolve into PXM platforms according to ISG (III)?
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How many software providers were evaluated in ISG's 2025 Buyers Guide for Products?
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