Rising Demand Further Disrupts U.S. Media, Network Firms
Information Services Group (Nasdaq: III) released a report indicating the U.S. media and communications sectors are transforming due to increased demand for services driven by over-the-top (OTT) platforms. Key findings highlight a shift to cloud infrastructure among telecom operators and legacy media companies, aiming to enhance service delivery and customer satisfaction. The report evaluates 21 providers across four quadrants, recognizing Accenture, HCLTech, and TCS as leaders. Additionally, trends such as AI integration and 5G application in private networks are gaining traction.
- ISG report identifies telecom operators migrating to cloud infrastructure, boosting resilience and service delivery.
- Telecom operators are integrating digital wallets, enhancing customer retention and maximizing revenue.
- Accenture, HCLTech, and TCS recognized as leaders across all quadrants in the service evaluation.
- Telecommunications carriers continue to experience service degradation due to strained networks from increased demand during the COVID-19 pandemic.
- Traditional media companies face challenges in efficiently moving to the cloud, impacting operational agility.
Industries reshaped by new content distributors are modernizing networks and systems to meet customer expectations, ISG Provider Lens™ report says
The 2022 ISG Provider Lens™ Media and Communication Services report for the
“Media and communication companies depend on customer satisfaction for revenue and growth,” said
Telecom operators and legacy media companies are migrating to cloud infrastructure, which OTT providers so far have used to gain an unparalleled competitive advantage in delivering services, the report says. In the telecom sector, telco clouds enable virtual network functions (VNFs), which can improve resilience and service availability, but most carriers still prefer a hybrid, multi-cloud approach with core network components remaining on-premises. Traditional media companies are looking to efficiently move to the cloud for scalable infrastructure and storage.
To maximize revenue per customer and retain subscribers over the long term, telecom operators are integrating more value-added services, especially payment systems such as digital wallets, the report says. This is leading many to transform their operations support system (OSS) and business support system (BSS), adding automation powered by AI, machine learning and analytics.
“Expanding the services offered through an already complex software infrastructure takes a significant effort,” said
The report also examines other trends in the
The 2022 ISG Provider Lens™ Media and Communication Services report for the
The report names Accenture, HCLTech and TCS as Leaders in all four quadrants. It names Capgemini, Sutherland and Tech Mahindra as Leaders in two quadrants each and Genpact, Infosys and Wipro as Leaders in one quadrant each.
In addition, Tech Mahindra and Wipro are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.
A customized version of the report is available from Genpact.
The 2022 ISG Provider Lens™ Media and Communication Services report for the
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.
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FAQ
What does the ISG Provider Lens™ report for the U.S. media and communication industries say about cloud migration?
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