Enterprises Seek Self-Service, AI-Powered Analytics: ISG
Information Services Group (ISG) reports that enterprises are increasingly seeking self-service analytics powered by AI. According to their new ISG Buyers Guides™ for Analytics and Data, almost all business intelligence software providers will incorporate GenAI-based augmented intelligence by 2026.
The research highlights that AI and machine learning are enhancing analytics technology to improve business operations through classification, prediction, and behavior suggestions. GenAI is enabling natural language processing and automated insights, while collaboration tools with embedded analytics are becoming standard, with two-thirds of organizations either using or planning to use collaborative analytics.
ISG evaluated 21 providers across five categories, with Oracle, SAP, and Microsoft emerging as consistent leaders. By 2026, ISG predicts that over two-thirds of workers will have immediate access to cross-functional analytics embedded in their daily activities.
Information Services Group (ISG) riporta che le imprese stanno sempre più cercando analisi self-service alimentate dall'IA. Secondo le loro nuove ISG Buyers Guides™ per Analisi e Dati, quasi tutti i fornitori di software di business intelligence integreranno intelligenza aumentata basata su GenAI entro il 2026.
La ricerca evidenzia che l'IA e il machine learning stanno migliorando la tecnologia di analisi per ottimizzare le operazioni aziendali attraverso la classificazione, la previsione e suggerimenti comportamentali. GenAI sta consentendo il processamento del linguaggio naturale e intuizioni automatizzate, mentre gli strumenti di collaborazione con analisi integrate stanno diventando standard, con due terzi delle organizzazioni che utilizzano o pianificano di utilizzare analisi collaborative.
ISG ha valutato 21 fornitori in cinque categorie, con Oracle, SAP e Microsoft che emergono come leader costanti. Entro il 2026, ISG prevede che oltre due terzi dei lavoratori avranno accesso immediato ad analisi trasversali integrate nelle loro attività quotidiane.
Information Services Group (ISG) informa que las empresas están buscando cada vez más análisis de autoservicio impulsados por IA. Según sus nuevas ISG Buyers Guides™ para Análisis y Datos, casi todos los proveedores de software de inteligencia empresarial incorporarán inteligencia aumentada basada en GenAI para 2026.
La investigación resalta que la IA y el aprendizaje automático están mejorando la tecnología analítica para optimizar las operaciones comerciales a través de la clasificación, la predicción y las sugerencias de comportamiento. GenAI está permitiendo el procesamiento de lenguaje natural y conocimientos automatizados, mientras que las herramientas de colaboración con análisis integrados se están convirtiendo en estándar, con dos tercios de las organizaciones que ya utilizan o planean utilizar análisis colaborativos.
ISG evaluó a 21 proveedores en cinco categorías, destacando a Oracle, SAP y Microsoft como líderes constantes. Para 2026, ISG prevé que más de dos tercios de los trabajadores tendrán acceso inmediato a análisis transversales integrados en sus actividades diarias.
Information Services Group (ISG)는 기업들이 점점 더 AI 기반의 셀프 서비스 분석을 찾고 있다고 보고했습니다. 그들의 새로운 ISG Buyers Guides™ 보고서에 따르면, 거의 모든 비즈니스 인텔리전스 소프트웨어 제공업체가 2026년까지 GenAI 기반의 증강 지능을 통합할 것이라고 합니다.
이 연구는 AI와 머신러닝이 분류, 예측, 행동 제안을 통해 비즈니스 운영을 개선하기 위해 분석 기술을 향상시키고 있음을 강조합니다. GenAI는 자연어 처리와 자동화된 인사이트를 가능하게 하고 있으며, 내장된 분석 기능을 갖춘 협업 도구가 표준화되고 있으며, 조직의 3분의 2가 협업 분석을 사용하거나 사용할 계획이라고 합니다.
ISG는 다섯 가지 범주에서 21개의 공급업체를 평가했으며, Oracle, SAP, Microsoft가 일관된 리더로 나타났습니다. ISG는 2026년까지 3분의 2 이상의 직원이 일상적인 활동에 통합된 교차 기능 분석에 즉각적으로 액세스할 수 있을 것이라고 예측하고 있습니다.
Information Services Group (ISG) rapporte que les entreprises cherchent de plus en plus des analyses en libre-service alimentées par l'IA. Selon ses nouvelles ISG Buyers Guides™ pour l'analyse et les données, presque tous les fournisseurs de logiciels de business intelligence intégreront l'intelligence augmentée basée sur GenAI d'ici 2026.
La recherche souligne que l'IA et l'apprentissage automatique améliorent la technologie d'analyse pour optimiser les opérations commerciales à travers la classification, la prédiction et les suggestions de comportement. GenAI permet le traitement du langage naturel et des insights automatisés, tandis que les outils de collaboration avec des analyses intégrées deviennent standard, avec deux tiers des organisations utilisant ou prévoyant d'utiliser des analyses collaboratives.
ISG a évalué 21 fournisseurs dans cinq catégories, avec Oracle, SAP et Microsoft se démarquant comme des leaders constants. D'ici 2026, ISG prédit que plus des deux tiers des travailleurs auront un accès immédiat à des analyses transversales intégrées dans leurs activités quotidiennes.
Information Services Group (ISG) berichtet, dass Unternehmen zunehmend nach KI-gestützter Selbstbedienungsanalyse suchen. Laut ihrer neuen ISG Buyers Guides™ zur Analyse und Daten, wird nahezu jeder Anbieter von Business-Intelligence-Software bis 2026 KI-basierte erweiterte Intelligenz integrieren.
Die Forschung hebt hervor, dass KI und maschinelles Lernen die Analysentechnologie verbessern, um Geschäftsabläufe durch Klassifizierung, Vorhersage und Verhaltensempfehlungen zu optimieren. GenAI ermöglicht die Verarbeitung natürlicher Sprache und automatisierte Erkenntnisse, während Kollaborationstools mit integrierter Analyse zum Standard werden, wobei zwei Drittel der Organisationen entweder bereits kollaborative Analysen nutzen oder planen, diese zu nutzen.
ISG bewertete 21 Anbieter in fünf Kategorien, wobei Oracle, SAP und Microsoft als konsistente Marktführer hervortreten. Bis 2026 prognostiziert ISG, dass über zwei Drittel der Mitarbeiter sofortigen Zugang zu funktionsübergreifenden Analysen haben werden, die in ihre täglichen Aktivitäten integriert sind.
- GenAI integration will reduce IT dependency by enabling direct data access for business users
- Two-thirds of organizations are adopting or planning to adopt collaborative analytics
- Prediction of widespread access to cross-functional analytics by 2026 for operational efficiency
- None.
Insights
ISG predicts almost all business intelligence software providers will include augmented intelligence based on GenAI by 2026
The ISG Buyers Guides™ for Analytics and Data, produced by ISG Software Research (formerly Ventana Research), say AI and machine learning expand the power of analytics technology to classify, predict and suggest behaviors that help improve business operations. The report says GenAI-based self-service data preparation capabilities will reduce the need for IT involvement and enable business users to directly access integrated data.
“Software providers are using AI and ML to provide augmented intelligence capabilities such as automated insights and key driver analyses that require little or no input from users and make it easier to gain insights,” said David Menninger, executive director, ISG Software Research. “Almost all business intelligence software providers will include augmented intelligence based on GenAI by 2026.”
Analytics software providers also use GenAI to enable natural language processing, making it easier to find information via search and offering narratives explaining the analyses.
Collaboration tools with embedded analytics are becoming much more commonplace, ISG says. Two-thirds of organizations report using or planning to use collaboration with analytics, the report notes. Software providers now offer many options to enable collaboration, ranging from commenting on analyses to rating data sources. Other applications enable organizations to assign tasks and track them to completion, ensuring that the enterprise takes specific actions.
The ISG report says that by 2026, more than two-thirds of workers will have immediate access to cross-functional analytics embedded in activities and processes, helping to make operational decision-making more efficient and effective.
For its 2024 Analytics and Data Buyers Guides, ISG evaluated software providers across five analytics and data-related software categories – Analytics and Data, Collaborative Analytics, Embedded Analytics, GenAI Analytics and Mobile Analytics – and produced a separate Buyers Guide for each. A total of 21 providers were assessed: Alibaba Cloud, Amazon Web Services, Cloud Software Group, Domo, GoodData, Google Cloud, IBM, Idera, Incorta, Infor, insightsoftware, Microsoft, MicroStrategy, Oracle, Qlik, Salesforce (Tableau), SAP, SAS, Sisense, ThoughtSpot and Zoho.
ISG Software Research designates the top three software providers as Leaders in each category. For the 2024 study, the leading providers in ranked order are:
Analytics and Data: Oracle, SAP and Microsoft
Collaborative Analytics: Oracle, Domo and SAP
Embedded Analytics: Oracle, Microsoft and SAP
GenAI Analytics: Oracle, SAP and Domo
Mobile Analytics: Oracle, Microsoft and Domo
“As organizations expand the spectrum of their analytic requirements, transitioning to enterprise-class analytics is the next and essential step toward the broadscale adoption of AI,” said Mark Smith, partner, ISG Software Research. “Software providers, enhancing their platforms with GenAI, are looking to offer an entire spectrum of capabilities to meet the need for enterprise-class analytics.”
The ISG Buyers Guides on Analytics and Data are the distillation of more than a year of market and product research efforts. The research is not sponsored nor influenced by software providers and is conducted solely to help enterprises optimize their business and IT software investments.
Visit this webpage to learn more about these ISG Buyers Guides and read executive summaries of each of the five reports. The complete reports, including provider rankings across seven product and customer experience dimensions and detailed research findings on each provider, are available by contacting ISG Software Research.
About ISG Software Research
ISG Software Research, formerly Ventana Research, provides expert market insights on vertical industries, business, AI and IT through comprehensive consulting, advisory and research services with world-class industry analysts and client experience. Our ISG Buyers Guides offer comprehensive ratings and insights into technology providers and products. Explore our research at www.isg-research.net.
About ISG
ISG (Information Services Group) (Nasdaq: III ) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in
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Press:
Will Thoretz, ISG
+1 203 517 3119
will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG
+1 978 518 4520
isg@matternow.com
Source: Information Services Group, Inc.
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