Analytics Tools Enable Data-Driven Strategies at U.S. Firms
Enterprises in the U.S. are increasingly investing in analytics platforms, according to the 2022 ISG Provider Lens™ report. The shift is driven by the need for real-time data insights in a competitive landscape with disruptive startups. Companies are focusing on embedded analytics and data governance tools to ensure data quality and reliability amidst rising cybersecurity risks. In 2023, the demand for analytics platforms is expected to grow as firms empower more employees to utilize data for informed decision-making. The report also highlights significant players in the sector, including IBM and Qlik, recognized as leaders in embedded analytics and data governance.
- Increased investments in analytics platforms due to the need for real-time insights.
- Rising demand for data governance tools to tackle cybersecurity risks.
- Support for data self-service tools for non-technical users.
- None.
More enterprises are deploying analytics platforms as trusted data becomes central to decision-making at all levels, ISG Provider Lens™ report says
The 2022 ISG Provider Lens™ Analytics Platforms report for the
“Modern analytics tools help organizations turn data into stories that guide decisions,” said Sush Apshankar, ISG analytics lead for the
In 2023, enterprises are likely to continue initiatives that empower more employees to use data for insights and decision-making, the report says. As the volume of data in most organizations quickly grows, companies will also seek platforms that enable more efficient data management. Adoption of data governance tools is also rising as organizations face a growing need for trust in critical data as the single source of truth.
Data governance has become more essential partly because of the growing number of internal and external cybersecurity risks, ISG says. Data breaches, especially ransomware attacks, can place the quality and reliability of data into question. Data governance platforms also help companies put data into context, a requirement for informed decision-making.
Enterprises with higher data maturity are also investing in tools for embedded analytics, which allow them to share real-time insights in reports and web portals rather than keeping them locked in the applications where the data resides, the report says. Data self-service tools, which allow non-technical users to leverage analytics capabilities using natural language, are also on the rise.
“U.S. companies no longer view data only through a technology lens. They are concentrating on its business impact,” said
The report also explores other
For more insights into the analytics challenges faced by
The 2022 ISG Provider Lens™ Analytics Platforms report for the
The report names IBM, Qlik and
In addition, Precisely and
The 2022 ISG Provider Lens™ Analytics Platforms report for the
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across
A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.
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FAQ
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