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AI a Catalyst for Growing AWS Ecosystem in Germany

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The 2024 ISG Provider Lens™ AWS Ecosystem Partners report for Germany highlights the growing demand for data modernization and analytics among German organizations, driving them to seek support from AWS ecosystem providers. Key findings include:

1. Data analytics is increasingly seen as important for business success.
2. AWS partners are leveraging automation and AI to implement solutions for complex data analysis.
3. The cloud-native market in Germany is expanding, with midsize companies representing a growing segment.
4. German organizations are cautious about running SAP solutions in the public cloud, but AWS is becoming a preferred platform for those who have migrated.
5. The report evaluates 47 providers across four quadrants, naming several as Leaders in multiple categories.

Il rapporto 2024 ISG Provider Lens™ sui Partner dell'Ecosistema AWS per la Germania evidenzia la domanda crescente per la modernizzazione dei dati e l'analisi da parte delle organizzazioni tedesche, spingendole a cercare supporto dai fornitori dell'ecosistema AWS. I principali risultati includono:

1. L'analisi dei dati è sempre più considerata importante per il successo aziendale.
2. I partner AWS stanno sfruttando l'automazione e l'IA per implementare soluzioni per analisi dei dati complesse.
3. Il mercato cloud-native in Germania si sta espandendo, con le aziende di medie dimensioni che rappresentano un segmento in crescita.
4. Le organizzazioni tedesche sono caute riguardo all'utilizzo di soluzioni SAP nel cloud pubblico, ma AWS sta diventando una piattaforma preferita per coloro che hanno già migrato.
5. Il rapporto valuta 47 fornitori in quattro quadranti, nominando diversi come Leader in più categorie.

El informe 2024 ISG Provider Lens™ sobre Socios del Ecosistema AWS para Alemania destaca la creciente demanda de modernización de datos y análisis entre las organizaciones alemanas, lo que las impulsa a buscar apoyo de los proveedores del ecosistema AWS. Los hallazgos clave incluyen:

1. El análisis de datos se considera cada vez más importante para el éxito empresarial.
2. Los socios de AWS están aprovechando la automatización y la IA para implementar soluciones de análisis de datos complejos.
3. El mercado nativo en la nube en Alemania está en expansión, con las empresas medianas representando un segmento en crecimiento.
4. Las organizaciones alemanas son cautelosas respecto a ejecutar soluciones SAP en la nube pública, pero AWS se está convirtiendo en una plataforma preferida para aquellos que han migrado.
5. El informe evalúa a 47 proveedores en cuatro cuadrantes, nombrando varios como Líderes en múltiples categorías.

2024 ISG Provider Lens™ AWS 생태계 파트너 보고서는 독일 조직들 사이에서 데이터 현대화에 대한 수요 증가와 분석 필요성을 강조하며, 이들을 AWS 생태계 공급자에게 지원 요청하게 하고 있습니다. 주요 결과는 다음과 같습니다:

1. 데이터 분석이 비즈니스 성공을 위해 점점 더 중요하게 여겨집니다.
2. AWS 파트너들은 자동화와 AI를 활용하여 복잡한 데이터 분석을 위한 솔루션을 구현하고 있습니다.
3. 독일의 클라우드 네이티브 시장이 확장되고 있으며, 중소기업이 성장하는 세그먼트를 대표하고 있습니다.
4. 독일 조직들은 공공 클라우드에서 SAP 솔루션을 운영하는 것에 대해 조심스러우나, AWS는 이주한 이들에게 선호되는 플랫폼이 되고 있습니다.
5. 이 보고서는 47개의 공급자를 네 개의 사분면에서 평가하며 여러 공급자를 다양한 카테고리에서 리더로 지명하고 있습니다.

Le rapport 2024 ISG Provider Lens™ sur les Partenaires de l'Écosystème AWS pour l'Allemagne met en évidence la demande croissante de modernisation des données et d'analyses parmi les organisations allemandes, les incitant à rechercher un soutien auprès des fournisseurs de l'écosystème AWS. Les principales conclusions comprennent :

1. L'analyse des données est de plus en plus considérée comme essentielle au succès commercial.
2. Les partenaires AWS exploitent l'automatisation et l'IA pour mettre en œuvre des solutions d'analyse de données complexes.
3. Le marché cloud-native en Allemagne est en expansion, les entreprises de taille moyenne représentant un segment en croissance.
4. Les organisations allemandes sont prudentes quant à l'exécution de solutions SAP dans le cloud public, mais AWS devient une plateforme privilégiée pour ceux qui ont migre.
5. Le rapport évalue 47 fournisseurs dans quatre quadrants, en nommant plusieurs comme Leaders dans plusieurs catégories.

Der Bericht 2024 ISG Provider Lens™ über AWS-Ökosystempartner für Deutschland hebt die wachsend Nachfrage nach Datenmodernisierung und Analyse unter deutschen Organisationen hervor, was sie dazu bewegt, Unterstützung von AWS-Ökosystemanbietern zu suchen. Zu den wichtigsten Ergebnissen gehören:

1. Datenanalyse wird zunehmend als wichtig für den Geschäftserfolg angesehen.
2. AWS-Partner nutzen Automatisierung und KI, um Lösungen für komplexe Datenanalysen zu implementieren.
3. Der cloud-native Markt in Deutschland wächst, wobei mittelständische Unternehmen einen wachsenden Sektor darstellen.
4. Deutsche Organisationen sind vorsichtig, wenn es um den Betrieb von SAP-Lösungen in der öffentlichen Cloud geht, aber AWS wird zur bevorzugten Plattform für diejenigen, die migriert haben.
5. Der Bericht bewertet 47 Anbieter in vier Quadranten und benennt mehrere als Führer in verschiedenen Kategorien.

Positive
  • Growing demand for data modernization and analytics services in Germany
  • Increasing importance of data analytics for business success
  • Expansion of cloud-native market, especially among midsize companies
  • AWS becoming a preferred platform for SAP workloads in the cloud
  • Multiple providers recognized as Leaders across various service quadrants
Negative
  • German organizations showing caution in migrating SAP solutions to public cloud
  • Challenges in implementing projects in a timely manner due to market dynamics
  • Lack of specialized staff in the AWS ecosystem

Insights

The surge in demand for data modernization and analytics in Germany is creating significant opportunities for AWS ecosystem partners. This trend is driven by the increasing volume of corporate data and the need for efficient management and analysis. Key points include:

  • Growing adoption of AWS solutions, particularly among large enterprises and an expanding mid-market segment
  • Increased focus on timely project implementation, often leveraging AI-supported automation
  • Cautious approach to migrating SAP workloads to the public cloud, with AWS emerging as a preferred platform for those who have made the transition
  • Rising acceptance of cloud-native solutions as essential for maintaining competitiveness

This shift presents both opportunities and challenges for AWS partners, as they must adapt to meet evolving customer needs while addressing infrastructure complexities and talent shortages in specialized areas. The report highlights the critical role of the AWS Partner Network in driving adoption and creating follow-on business opportunities, particularly in managed services.

The AWS ecosystem in Germany is experiencing significant growth, driven by enterprise demand for advanced data analytics and machine learning capabilities. Key technological trends include:

  • Increased adoption of cloud-native architectures and AWS-based solutions
  • Growing importance of data analytics and ML for business success
  • Leveraging of AI-supported automation for faster implementation of AWS solutions
  • Emergence of AWS as a preferred platform for SAP workloads in the cloud

These trends are reshaping the competitive landscape, with AWS partners playing a important role in helping organizations overcome the complexities of data collection and analysis. The report suggests that partners who can effectively address both large enterprise and mid-market segments stand to benefit the most. Additionally, the growing acceptance of cloud-native solutions as essential for competitiveness is likely to further accelerate AWS adoption in the German market.

Rapidly increasing demand for data modernization is helping ecosystem partners make inroads with enterprises, ISG Provider Lens™ report says

FRANKFURT, Germany--(BUSINESS WIRE)-- A surge in corporate data and the need to manage and analyze it is driving German organizations to seek support from providers in the AWS ecosystem, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2024 ISG Provider Lens™ AWS Ecosystem Partners report for Germany finds German businesses increasingly consider data analytics indispensable for business success and are seeking support from the AWS Partner Network to capitalize on the data processing capabilities of the public cloud.

In the highly dynamic AWS-based solutions market, the report says implementing projects in a timely manner is increasingly important. AWS partners are leveraging automation, often supported by AI, to implement AWS solutions that help companies overcome the complexity of collecting and analyzing data with the help of data analytics and ML.

“As one of the world’s leading hyperscalers, AWS benefits from the growing customer demand for cloud solutions, with their distinct ability to scale quickly and flexibly,” said Alexandra Classen, ISG partner and EMEA lead for technology modernization. “AWS gives provider partners the scale they need to address the needs of large and midsize customers.”

AWS business partners are capitalizing on the growth of the cloud-native market in Germany, the report notes. While large companies are the most mature market segment in Germany, midsize companies represent a growing and highly attractive market segment. Providers that address both target groups can benefit from the budgets of large enterprises and the rapidly growing demand of smaller enterprises, the report says.

The AWS Partner Network is a critical success factor for AWS itself, supporting the growth of AWS adoption with advice and guidance from the hyperscaler, the report says. These partners also benefit from their customers’ adoption of AWS through follow-on business, such as managed services.

The ISG report says German organizations are more cautious than enterprises in other markets about running SAP solutions in the public cloud, as they often control important company processes. For companies that have already migrated SAP workloads to the cloud, AWS has become a preferred platform for operations. The RISE with SAP offering promotes the transition to the cloud and creates opportunities for partners that provide extensions in the AWS cloud that SAP itself does not offer.

“Enterprises are coming to accept cloud native as the new reality if they intend to stay competitive,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “AWS offers data analytics and machine learning tools that help companies tap the business insights contained in their huge data stores.”

For more insights into the trends supporting the growth of AWS ecosystem partners in Germany, and the infrastructure challenges of the public cloud, the requirements of mid-sized customers, and the lack of specialized staff, see the ISG Provider Lens™ Focal Points briefing here.

The 2024 ISG Provider Lens™ AWS Ecosystem Partners report for Germany evaluates the capabilities of 47 providers across four quadrants: AWS Professional Services; AWS Managed Services; AWS Data Analytics, AI and ML; and AWS SAP Workloads.

The report names Accenture, Capgemini, DXC Technology, HCLTech and TCS as Leaders in all four quadrants. Cognizant, Eviden (Atos Group), tecRacer, T-Systems and Wipro are named Leaders in three quadrants each. IBM and Rackspace Technology are named Leaders in two quadrants, and AllCloud, Arvato Systems, Claranet, Deloitte, Kyndryl, Materna, NTT Data and Syntax are named Leaders in one quadrant each.

In addition, ISG named Public Cloud Group as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants, while Adesso SE was named a Rising Star in one quadrant.

In the area of customer experience, Persistent Systems is named the global ISG CX Star Performer for 2024 among AWS ecosystem partners. Persistent Systems earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.

Customized versions of the report are available from AllCloud, DXC Technologies and T-Systems.

The 2024 ISG Provider Lens™ AWS Ecosystem Partners report for Germany is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,600 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

Press:

Philipp Jaensch, ISG

+49 151 730 365 76

philipp.jaensch@isg-one.com

Matthias Longo, for ISG

+49 152 341 464 63

matthias@longo-pr.de

Source: Information Services Group, Inc.

FAQ

What is driving German organizations to seek support from AWS ecosystem partners?

The surge in corporate data and the need to manage and analyze it is driving German organizations to seek support from providers in the AWS ecosystem, according to the ISG Provider Lens™ report.

How are AWS partners addressing the complexity of data analytics in Germany?

AWS partners are leveraging automation, often supported by AI, to implement AWS solutions that help companies overcome the complexity of collecting and analyzing data with the help of data analytics and machine learning.

Which market segment represents a growing opportunity for AWS partners in Germany?

While large companies are the most mature market segment, midsize companies represent a growing and highly attractive market segment for AWS partners in Germany.

How are German organizations approaching SAP workloads in the cloud?

German organizations are more cautious about running SAP solutions in the public cloud compared to other markets. However, for those that have migrated SAP workloads to the cloud, AWS has become a preferred platform for operations.

Who was named the global ISG CX Star Performer for 2024 among AWS ecosystem partners?

Persistent Systems was named the global ISG CX Star Performer for 2024 among AWS ecosystem partners, earning the highest customer satisfaction scores in ISG's Voice of the Customer survey.

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