InterContinental Hotels & Resorts unveils limited-edition suites in collaboration with leading artist Claire Luxton

Rhea-AI Summary

InterContinental Hotels & Resorts, part of IHG, has partnered with artist Claire Luxton to launch immersive experiences in exclusive suites at their hotels in London, New York, and Dubai. These suites, inspired by Luxton's travels, include bespoke artwork and sensory experiences like curated mini bars and drawn baths, reflecting the brand's heritage and global elegance. Available for booking until mid-July at $1,750 per night, this initiative celebrates the brand's 75th anniversary, highlighting InterContinental's commitment to luxury accommodations and unique guest experiences.

Positive

• Collaboration with Claire Luxton enhances brand visibility and exclusivity.
• Limited-edition suites priced at $1,750 increase revenue potential during peak season.
• Experiences reflect InterContinental's commitment to luxury and unique guest offerings.

Negative

• High price point may limit target audience to affluent travelers, potentially reducing occupancy rates.

The Claire Luxton Suites in London, New York and Dubai have been curated by the artist to bring the heritage of the brand to life and celebrate the elegance of worldly travel

LONDON, May 19, 2022 /PRNewswire/ -- InterContinental Hotels & Resorts, part of IHG Hotels & Resorts Luxury and Lifestyle Collection, has collaborated with acclaimed British artist Claire Luxton to unveil a series of fully immersive experiences at InterContinental London Park Lane, InterContinental New York Barclay and InterContinental Dubai Festival City. Bookable now through to mid-July, the experiences celebrate the joy of worldliness and the beauty of global travel as told through a Claire Luxton lens.

The Claire Luxton Experience at InterContinental heroes limited-edition suites which have been designed and curated by the artist to depict her interpretation of InterContinental Hotels & Resorts. Taking cues from her personal travels and inspirations, Luxton brings the brand to life through the natural flora and fauna signature to her artwork in combination with an array of sensory experiences, including a drawn bath, curated mini bar and soundscape. Every detail and room accent across the suites has been transformed to reflect the artist's style with features including bespoke artwork, soft furnishings, and oversized Great Purple Emperor and Emerald Swallowtail-inspired butterflies – which are suspended from ceilings – that represent InterContinental hotels in Japan and Southeast Asia, respectively.

A drawn bath experience with a curated soundscape, aromas and florals – including boat orchids as a nod to the more than 50 InterContinental hotels throughout China – enhances the stay for guests. Additional discoveries in the suites include a mini bar with varied drinks and snacks from InterContinental destinations such as Brazil and France plus a special playlist and coffee table books reflecting Luxton's travels.

Claire Luxton said: "I'm thrilled to partner with InterContinental Hotels & Resorts again, interpreting the brand's story of worldliness. Global travel inspires my work, and I hope it shines through in every detail of the collaboration, from the foyer florals and the hotel team's custom scarves to the drawn bath experience and the artworks themselves. Each flower and animal within my work for InterContinental reflects a hotel or resort from its past, present or future. In curating the design of these suites and experiences, I sought to explore the delicate equilibrium between humans and nature while celebrating the magic of wanderlust."

Luxton has brought her touch to other areas of the hotels too:

• Lobbies will be transformed with butterflies and vibrant floral installations that pay homage to distinctive InterContinental locales around the world. InterContinental London Park Lane has partnered with Moyses Stevens, Official Florist to HRH The Queen, to bring to life the beauty of the English countryside and celebrate InterContinental London Park Lane being the site of the childhood home of Her Majesty.
• At InterContinental New York Barclay and Dubai Festival City, Claire Luxton-inspired food and beverage offerings will be available, including a selection of cocktails, mocktails and afternoon tea.
• Additionally, specially curated uniform accessories will adorn hotel staff, with team members wearing floral silk scarves and pocket squares featuring the Indian Peafowl - a nod to InterContinental Chennai Mahabalipuram Resort.
• An exclusive Instagram filter has also been created by the artist utilizing elements of the InterContinental commissioned artwork.

This collaboration with Claire Luxton builds on the brand's 75^th Anniversary celebration. In December, Claire Luxton created an installation that was projected onto the façade of InterContinental London Park Lane. The artwork depicted the global journey of the pioneering luxury hotel brand – from motifs with a Blue and Yellow Macaw, representing the first InterContinental hotel in Belém, Brazil, to the Mediterranean Moluccella, spotlighting the brand's growing portfolio in Italy with InterContinental Rome Ambasciatori Palace poised to open later this year.

Tom Rowntree, Vice President Global Marketing for Luxury Brands at IHG Hotels & Resorts, commented: "InterContinental Hotels & Resorts has delighted worldly travelers by bringing luxury experiences to every corner of the globe for more than 75 years. As we redefine our ethos of discovery and modern luxury, we're excited to welcome visitors and locals alike with a fresh approach to the guest experience, starting with our collaboration with Claire Luxton. She's tapped into her own global travels to inform and inspire her interpretation of the brand's rich heritage and pioneering spirit. The result is a unique experience of discovery that captures the beauty and energy of InterContinental's far-flung destinations."

The Claire Luxton Experience is available at InterContinental New York Barclay until July 15, 2022 for $1,750 plus tax per night. Reservations are now being taken and members of the new IHG One Rewards program will earn 7,500 bonus points for booking the experience. To book, click here.

Images to Download: https://allisonpr.app.box.com/folder/163291220975?s=5lk4nsd3rf0q84tgpavcxtqvcdw0iosg 

Notes to Editors: 

About InterContinental Hotels & Resorts

InterContinental Hotels & Resorts makes travel alluring, with insights from 75 years of experience. Each of our properties provides a gateway to the glamour of the InterContinental Life. As a brand, we aim to embody global sophistication through our superior, understated service and exceptional amenities. What makes us truly different is the genuine interest we show our guests through personalised and attentive services. We offer our most valued guests signature VIP services through a dedicated InterContinental Ambassador programme and an exclusive Club InterContinental experience. We connect our well-travelled guests to what's special about a destination, so they enjoy authentic local experiences that will enrich their lives. For more information and to book, visit www.intercontinental.com, and connect with us on Facebook and Instagram.

About IHG Hotels & Resorts

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 17 hotel brands and IHG Rewards, one of the world's largest hotel loyalty programmes, IHG has nearly 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.

• Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
• Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
• Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 325,000 people work across IHG's hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.

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SOURCE InterContinental Hotels & Resorts

FAQ

What are the Claire Luxton Suites at InterContinental Hotels?

The Claire Luxton Suites are exclusive, artistically curated accommodations at InterContinental Hotels in London, New York, and Dubai, featuring bespoke artwork and sensory experiences.

How much does it cost to stay in the Claire Luxton Suites?

The Claire Luxton Suites are available for booking at a rate of $1,750 plus tax per night.

Until when can I book the Claire Luxton Suites?

The Claire Luxton Suites can be booked until July 15, 2022.

What does the Claire Luxton Experience include?

The Claire Luxton Experience includes curated mini bars, drawn baths with floral decor, bespoke artwork, and unique soundscapes.

What is the significance of the collaboration with Claire Luxton for IHG?

The collaboration marks the 75th anniversary of InterContinental Hotels & Resorts and aims to enhance the brand's image and guest experience.