Calling All 'Tattourists': Kimpton Teams Up with Tiny Zaps for Exclusive Tattoo Pop-Up Series
Kimpton Hotels, part of IHG Hotels & Resorts (IHGNY), has announced a unique partnership with Tiny Zaps tattoo studio to launch exclusive tattoo pop-up events at five select properties across the U.S. from April through June 2025.
The initiative capitalizes on the growing 'tattourism' trend, where travelers commemorate their journeys with tattoos. Guests aged 18 and older can receive complimentary, city-specific tattoo designs at participating locations in New York, Washington D.C., Los Angeles, New Orleans, and Nashville.
Each location will feature specially curated Kimpton x Tiny Zaps collections reflecting local culture, such as Theater District-inspired designs in New York and Bourbon Street motifs in New Orleans. The program targets Gen-Z and Millennial travelers who prefer meaningful ink over traditional souvenirs.
Kimpton Hotels, parte di IHG Hotels & Resorts (IHGNY), ha annunciato una partnership unica con lo studio di tatuaggi Tiny Zaps per lanciare eventi pop-up di tatuaggi esclusivi in cinque strutture selezionate negli Stati Uniti, da aprile a giugno 2025.
L'iniziativa sfrutta la crescente tendenza del 'tattourism', dove i viaggiatori commemorano i loro viaggi con tatuaggi. Gli ospiti di età pari o superiore a 18 anni possono ricevere disegni di tatuaggi specifici per città presso le località partecipanti a New York, Washington D.C., Los Angeles, New Orleans e Nashville.
Ogni posizione presenterà collezioni curate appositamente Kimpton x Tiny Zaps che riflettono la cultura locale, come i disegni ispirati al Theater District a New York e i motivi di Bourbon Street a New Orleans. Il programma è rivolto ai viaggiatori della Gen-Z e dei Millennial che preferiscono inchiostro significativo rispetto ai souvenir tradizionali.
Kimpton Hotels, parte de IHG Hotels & Resorts (IHGNY), ha anunciado una asociación única con el estudio de tatuajes Tiny Zaps para lanzar eventos pop-up de tatuajes exclusivos en cinco propiedades seleccionadas en los EE. UU. desde abril hasta junio de 2025.
La iniciativa capitaliza la creciente tendencia del 'tattourism', donde los viajeros conmemoran sus viajes con tatuajes. Los huéspedes de 18 años o más pueden recibir diseños de tatuajes específicos de la ciudad en las ubicaciones participantes en Nueva York, Washington D.C., Los Ángeles, Nueva Orleans y Nashville.
Cada ubicación contará con colecciones especialmente curadas Kimpton x Tiny Zaps que reflejan la cultura local, como diseños inspirados en el Theater District en Nueva York y motivos de Bourbon Street en Nueva Orleans. El programa está dirigido a los viajeros de la Generación Z y los Millennials que prefieren tinta significativa en lugar de souvenirs tradicionales.
킴프턴 호텔는 IHG 호텔 & 리조트(IHGNY)의 일환으로 타이니 재프스 타투 스튜디오와 독특한 파트너십을 체결하고 2025년 4월부터 6월까지 미국 내 다섯 개의 선정된 호텔에서 독점 타투 팝업 이벤트를 개최한다고 발표했습니다.
이 이니셔티브는 여행자들이 타투로 여행을 기념하는 '타투리즘' 트렌드를 활용합니다. 18세 이상의 고객은 뉴욕, 워싱턴 D.C., 로스앤젤레스, 뉴올리언스, 내슈빌의 참여 장소에서 도시별 타투 디자인을 무료로 받을 수 있습니다.
각 장소는 뉴욕의 극장 지구에서 영감을 받은 디자인과 뉴올리언스의 번본 스트리트 모티프와 같은 지역 문화를 반영하는 특별히 큐레이션된 킴프턴 x 타이니 재프스 컬렉션을 선보입니다. 이 프로그램은 의미 있는 잉크를 전통적인 기념품보다 선호하는 Z세대와 밀레니얼 여행자를 겨냥하고 있습니다.
Kimpton Hotels, faisant partie d'IHG Hotels & Resorts (IHGNY), a annoncé un partenariat unique avec le studio de tatouage Tiny Zaps pour lancer des événements pop-up de tatouage exclusifs dans cinq établissements sélectionnés aux États-Unis d'avril à juin 2025.
L'initiative tire parti de la tendance croissante du 'tattourisme', où les voyageurs commémorent leurs voyages avec des tatouages. Les clients âgés de 18 ans et plus peuvent recevoir des designs de tatouage spécifiques à la ville dans les lieux participants à New York, Washington D.C., Los Angeles, La Nouvelle-Orléans et Nashville.
Chaque emplacement présentera des collections spécialement curatées Kimpton x Tiny Zaps reflétant la culture locale, comme des designs inspirés du Theater District à New York et des motifs de Bourbon Street à La Nouvelle-Orléans. Le programme cible les voyageurs de la génération Z et les Millennials qui préfèrent un encre significatif aux souvenirs traditionnels.
Kimpton Hotels, Teil von IHG Hotels & Resorts (IHGNY), hat eine einzigartige Partnerschaft mit dem Tattoo-Studio Tiny Zaps angekündigt, um exklusive Tattoo-Pop-up-Events in fünf ausgewählten Standorten in den USA von April bis Juni 2025 zu starten.
Die Initiative nutzt den wachsenden Trend des 'Tattourismus', bei dem Reisende ihre Reisen mit Tattoos commemorieren. Gäste ab 18 Jahren können an den teilnehmenden Standorten in New York, Washington D.C., Los Angeles, New Orleans und Nashville kostenlose, stadtbezogene Tattoo-Designs erhalten.
Jeder Standort wird speziell kuratierte Kimpton x Tiny Zaps Kollektionen präsentieren, die die lokale Kultur widerspiegeln, wie z. B. Designs inspiriert vom Theater District in New York und Motive von Bourbon Street in New Orleans. Das Programm richtet sich an Reisende der Generation Z und Millennials, die bedeutungsvolle Tattoos traditionellen Souvenirs vorziehen.
- Strategic partnership targeting growing Gen-Z and Millennial travel market
- Innovative marketing initiative differentiating Kimpton brand in luxury hospitality
- Cost-effective promotion through complimentary offering driving hotel bookings
- scope with only five participating locations
- Temporary initiative running for just three months
- Age restriction limits potential participant pool to 18+ guests
Guests Are Invited to Memorialize Their Travels with Tiny Zaps Tattoos Starting Next Month
Starting in April, this unique offering will be available at pop-up events at five Kimpton properties across the
While the concept of tattourism dates back centuries when sailors marked their journeys around the world with tattoos, it has evolved into a modern movement that blends travel, self-expression, and storytelling. Currently, many Gen-Z and Millennial travelers are driving this cultural trend, favoring meaningful ink as the preferred souvenir over traditional keepsakes.
"At Kimpton, we're all about creating thoughtful, unexpected guest experiences that leave lasting impressions," said Vicki Poulos, Head of Luxury & Lifestyle Brands Americas and Global Kimpton, IHG Hotels & Resorts. "Through our partnership with Tiny Zaps, we're combining travel, art, and self-expression to offer a one-of-a-kind way for people to connect with the cities they visit and have a deep connection with. Our Kimpton x Tiny Zaps collection represents the ultimate travel souvenir: meaningful, personal, and a lasting celebration of exploration."
Tiny Zaps' vast network of talented local tattooers – renowned for their creativity and strong local followings – will provide complimentary Tiny Zaps tattoos on a limited basis at the following hotels:
- Kimpton Theta New York - Times Square in
New York, NY - April 18, May 23, June 20
- April 18, May 23, June 20
- Kimpton Hotel Monaco in
Washington, D.C. - April 5, May 17, June 7
- April 5, May 17, June 7
- Kimpton Everly Hotel in
Los Angeles, CA - April 23, May 29, June 26
- April 23, May 29, June 26
- Kimpton Hotel Fontenot in
New Orleans, LA - April 10, May 15, June 12
- April 10, May 15, June 12
- Kimpton Aertson Hotel in
Nashville, TN - April 12, May 2, June 28
"People get tattoos for the same reasons they travel – to create and commemorate life experiences," said Sam Kelly, Co-Founder, Tiny Zaps. "We're thrilled to partner with Kimpton to create these innovative travel experiences catered to traveling tattoo collectors. Having unique design collections centered around each city adds a fun, passport stamp-like feature providing travelers with a lifetime of memories."
For more details on the Kimpton x Tiny Zaps partnership and pop-up schedule, visit here. To book a room and redeem points, guests are encouraged to use the IHG One Rewards app. Follow along on social @Kimpton and #KimptonxTinyZaps for the latest updates.
Notes to Editors:
About Kimpton
Kimpton, part of IHG Hotels & Resorts' luxury and lifestyle portfolio, is the original boutique hotel brand, which pioneered the concept of unique, distinctive, design-forward hotels in
About IHG Hotels & Resorts
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes with over 145m members, IHG has more than 6,600 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.
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About Tiny Zaps
TINY ZAPS is reimagining the tattoo experience- fun, easy, small tattoos delivered in modern stores, pop-ups, and events. Thousands of tiny designs from artists all over the world, all-digital browsing & booking, warm & welcoming vibes. With partners and clients like Columbia Records, Kimpton, Urban Outfitters, and On Running, Tiny Zaps is creating big memories through small tattoos that last forever. For more information visit https://www.tinyzaps.com/ or follow along on Instagram or TikTok.
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SOURCE IHG Hotels & Resorts
FAQ
When and where will the Kimpton x Tiny Zaps tattoo pop-up events take place in 2025?
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