IHG Hotels & Resorts unveils 'Tennis in Wonderland' to kick-off the US Open

Rhea-AI Summary

IHG Hotels & Resorts has launched a unique tennis-themed installation called 'Tennis in Wonderland' at the Kimpton Hotel Eventi in New York City, celebrating the 2021 US Open. Starting September 1, guests can experience this creatively designed room featuring tennis-inspired decor. IHG is the official hotel sponsor of the tournament, aiming to enhance guest experiences through innovative design. This initiative highlights IHG's long-term partnership with the United States Tennis Association, further solidifying its presence in the hospitality and sports sectors.

Positive

• Launch of the 'Tennis in Wonderland' installation at Kimpton Hotel Eventi enhances brand visibility during the US Open.
• Partnership with the USTA strengthens IHG's marketing and guest engagement initiatives.

Negative

• None.

NEW YORK, Aug. 31, 2021 /PRNewswire/ -- IHG Hotels & Resorts created an epic tennis installation inside a room at the Kimpton Hotel Eventi in New York City. As the official hotel sponsor of the US Open, IHG is inviting guests and tennis enthusiasts to the whimsical space to celebrate the spirit and enduring fanfare of the 140-year-old tournament.

Tennis fans don't need to fall down a rabbit hole to experience 'Tennis in Wonderland.' IHG will be surprising and delighting guests on social media, giving them a chance to spend time in the room. Every detail and room accent has been transformed into a sports-inspired design, from a tennis racket-chandelier to tennis ball furniture and larger-than-life 3D wall art.

Starting September 1, IHG will be inviting guests to the room, where an Epic ambassador will deliver snacks and specialty cocktails, as they watch the match, hang out with friends, and take some Insta-worthy photos. It's an entirely unique match-day experience that captures the energy and excitement of the US Open.

Brian McGuinness, Senior Vice President, Global Guest Experience, IHG Hotels & Resorts: "The 'Tennis in Wonderland' installation is IHG's creative way of bringing together sports, art, design and hospitality – all elements that resonate with the passion points of our company and enable us to create moments in people's lives they will never forget. We wanted this room to reflect how we approach innovation and design across our portfolio of brands, and we're thrilled that we can give our biggest tennis fans a memorable experience through our partnership with the USTA." 

In 2019, IHG Hotels & Resorts, and the United States Tennis Association (USTA), announced its multi-year partnership, naming IHG as the official hotel and hotel loyalty partner for the US Open Tennis Championships. The US Open presents an exciting way to showcase IHG's travel heritage, vast number of properties worldwide, and diverse collection of 17 brands and nearly 6,000 global destinations. IHG has more than 40 hotels in New York City alone, and IHG Rewards members can enjoy the benefits of IHG's partnership with USTA. 

The 2021 US Open Tennis Championship will run from August 30 to September 12 at the Billie Jean King National Tennis Center in Flushing, New York.

About IHG Hotels & Resorts

IHG Hotels & Resorts [LON: IHG, NYSE: IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 17 hotel brands and IHG Rewards, one of the world's largest hotel loyalty programmes, IHG has nearly 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.

• Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Vignette Collection, Hotel Indigo
• Premium: voco Hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
• Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG's hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.

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SOURCE IHG Hotels & Resorts

FAQ

What is 'Tennis in Wonderland' by IHG?

Tennis in Wonderland is a themed installation at Kimpton Hotel Eventi in NYC, celebrating the US Open with tennis-inspired decor.

When does the US Open 2021 take place?

The US Open 2021 runs from August 30 to September 12.

How can guests experience 'Tennis in Wonderland'?

Starting September 1, guests can visit the room, which includes special snacks and cocktails.

What is IHG's role in the US Open?

IHG is the official hotel sponsor and loyalty partner for the US Open.

Where is Kimpton Hotel Eventi located?

Kimpton Hotel Eventi is located in New York City.