IHG Hotels & Resorts Unveils a New Vision for Loyalty
IHG Hotels & Resorts is launching significant enhancements to its loyalty program, IHG Rewards, set to debut in March 2022. This revamped program will introduce a new Gold Elite tier with a 40% bonus point structure, rename the existing Spire Elite tier to Diamond Elite, and improve bonus point levels across all Elite tiers. These changes aim to enhance member experiences and accelerate point accumulation. As travel resumes, IHG's investment in loyalty reflects its commitment to adapting to evolving guest needs and enriching the travel experience.
- Launch of new Gold Elite tier with 40% bonus points.
- Renaming of Spire Elite to Diamond Elite for clarity.
- Improved bonus point levels across other Elite tiers.
- Strong focus on enriching guest experiences and adapting to evolving travel needs.
- None.
ATLANTA, Jan. 19, 2022 /PRNewswire/ -- When the world hit pause on travel, IHG Hotels & Resorts saw an opportunity to reconnect and learn from its guests and owners. The company made big, bold investments, transforming its portfolio with exciting brands and creating richer experiences – all under a fresh IHG Hotels & Resorts masterbrand.
As guests embark on a new era of travel and the industry continues to recover, the company turns to its pioneering loyalty program and is making one of its most significant investments to date.
Over the last few years, IHG Rewards has continued to evolve to meet the needs of current and future members. World-class partnerships, such as exclusive stays with Mr & Mrs Smith, a growing brand portfolio, and dynamic Reward Night pricing have given guests greater value and flexibility.
Today, IHG Rewards, the industry's first and one of world's largest hotel loyalty programs, is sharing the first of many changes that will be introduced in the coming months. The new tier and bonus point earning structure – which will go live during March – is designed to help members earn more points faster and have more ways to use them than ever before. These changes, the first in a series of enhancements, include:
- Introducing a new Gold Elite tier starting at 20 nights, with an industry-leading
40% bonus point structure - Renaming of the 'Spire Elite' tier to 'Diamond Elite' to simplify member recognition and understanding of our highest tier, which will retain our best-in-class
100% bonus point structure - Improving bonus point earn levels across all other Elite tiers
Keith Barr, Chief Executive Officer, IHG Hotels & Resorts, said: "If there's anything that has united the world in the last two years, it's the realization that no virtual platform can replicate the value of travel and making memories with those we love. Travel is its own biggest reward, and that's really at the heart of what we're doing with our loyalty program. Each time our members choose to stay at our hotels, we are increasing their opportunity to travel more, experience more, and reap benefits they won't get anywhere else. Our distinct portfolio of brands recognizes no two travelers are the same, helping guests and members make the right decision for all their travel needs.
We've made a lot of developments in the loyalty space over the years, but travel and hospitality have evolved considerably, and our guests' needs are changing. These changes are just the start as we prepare to fully relaunch a truly transformed program later this year. We'll continue elevating and enhancing our loyalty offerings with iconic brand partnerships and extensions, tailored experiences for our customers, enhanced benefits and so much more."
IHG Rewards members' stays beginning January 1, 2022 will count toward the new-and-improved status when the program launches. To learn more, please visit ihg.com/newrewards.
About IHG Hotels & Resorts
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 17 hotel brands and IHG Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.
- Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: voco Hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.
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SOURCE IHG Hotels & Resorts
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