IHG HOTELS & RESORTS LAUNCHES "THE FESTIVAL CLOSET" WITH PICKLE TO OFFER COMPLIMENTARY FASHION LOOKS THIS SEASON

Rhea-AI Summary

IHG Hotels & Resorts has partnered with Pickle, a peer-to-peer fashion rental marketplace, to launch 'The Festival Closet'. This collaboration offers festivalgoers complimentary fashion rentals through the Pickle app or at a pop-up showroom at Hotel Indigo Lower East Side New York. The service will be available from May 29, 2024, to June 9, 2024, and again from July 27, 2024, to August 4, 2024.

Guests can rent curated festival outfits, including items from brands like Chanel and Cult Gaia, for free, promoting sustainable fashion. The initiative also allows IHG One Rewards members to redeem points for exclusive festival experiences. Additionally, an invitation-only event will be held on June 1, 2024, at Mr. Purple in NYC.

Positive

• IHG's partnership with Pickle enhances guest experience with free fashion rentals.
• Promoting sustainable fashion aligns with growing environmental concerns.
• Exclusive perks for IHG One Rewards members can increase loyalty program engagement.
• The initiative offers high visibility and brand engagement during popular festivals.
• Hosting events and pop-ups can attract new customers and create memorable experiences.

Negative

• availability may frustrate some guests who cannot access rentals.
• Potential liability for guests if rental items are lost or damaged.
• Short rental period and capped value might limit attractiveness to some users.
• Extra operational costs for IHG to manage pop-up showrooms and events.

Festivalgoers Can Expect Unique Experiences and Exclusive Perks as IHG Hotels & Resorts Brings Exceptional Hospitality and Unforgettable Moments to the 2024 Festival Season

ATLANTA, May 29, 2024 /PRNewswire/ -- As summer festival season heats up, IHG Hotels & Resorts is launching "The Festival Closet by IHG x Pickle*" a collaboration with Pickle, the premier peer-to-peer fashion rental marketplace. The new partnership allows guests to rent the most in-demand festival fashion for free, tapping into the trend of travelers choosing to experiment with bolder and more adventurous styles while on the go.

This limited-time, curated fashion edit spans styles and categories, from Cult Gaia dresses, to sold-out Miaou sets to Chanel belt bags, and allows guests to rent festival outfits at no cost, either through the Pickle app or in-person at a pop-up showroom at IHG's Hotel Indigo Lower East Side New York. Guests can enjoy the convenience of renting last-minute festival fashion finds and exploring trending styles without the pressure, cost or environmental impact of buying new. 

"Festival season is an exciting time for us to connect with travelers in a fun and unique way," says Connor Smith, Vice President of Masterbrand Strategy for IHG. "Every choice our guests make while traveling reflects who they are, and our partnership with Pickle helps us give our guests more options to express their identity through fashion."

"The Festival Closet by IHG x Pickle" pop-up will be hosted at Hotel Indigo Lower East Side New York, providing an opportunity to shop in-person. Dates and times are as follows:

• Saturday, June 1: 12 p.m. – 4 p.m. EST
• Sunday, June 2: 12 p.m. – 4 p.m. EST
• Monday, June 3: 4 p.m. – 8 p.m. EST

"The Festival Closet by IHG x Pickle" will be shoppable via Pickle's app starting today through June 9 and then again from July 27 through August 4, while supplies last. Simply search the curated collection featuring hand-selected festival pieces, choose your favorite item, insert the code FESTIVALCLOSET and rent it for free for up to 14 days. At the end of the rental, return via doorstep pickup from Pickle's integrated couriers, in-store drop off at Pickle's West Village store or mail using the pre-paid QR code/shipping label.

"Festivals have become the ultimate opportunity to remove our personal style guardrails and make a statement. But it also means we're often sourcing our looks with single-wear purchases, which can be expensive and wreak havoc on the environment," said Julia O'Mara, Co-Founder and COO of Pickle. "Renting from other people's closets is the ultimate solution, and now, in partnership with IHG, we're collectively bringing that solution and thrill of the hunt to the masses for festival season."

The Official Kick-Off Social
IHG Hotels & Resorts will kick off the biggest summer festival season yet with an invitation-only celebration at Hotel Indigo Lower East Side New York's vibrant rooftop, Mr. Purple. Located in one of NYC's most energetic neighborhoods, the rooftop offers 360-degree views of Manhattan. The event will include a DJ set from Natasha Diggs, exclusively curated cocktails, light bites, and a special Pickle showroom showcasing the cutest festival pieces and offering discounts for future rentals.

IHG Hotels & Resorts will continue bringing people together throughout the summer by creating new ways to redeem IHG One Rewards points for exclusive music festival tickets and memorable moments through its experiences platform IHG One Rewards Access. All festival season long, members can use their points to gain access to VIP tickets and premier hospitality experiences worldwide.

To learn how to redeem points for exclusive offerings, please visit auctions.ihg.com, and to learn more about IHG One Rewards, visit IHGOneRewards.com. 

*Discount code eligible between May 29, 2024, and June 5, 2024, limited to 1 rental per person. Each day during the eligibility period, rental discounts are limited to the first rentals daily. Free discount is capped at $100 rental value, eligible for rental products only. In real-life rentals are available at the Pickle pop-up at Hotel Indigo Lower East Side New York; digital rentals must be made through the Pickle app. Renter is fully liable for any damage or loss of the rental. Terms and conditions apply. Offer subject to availability and cannot be combined with other promotions. The provider reserves the right to modify or terminate this offer at any time without prior notice. Rental returns will be facilitated through the Pickle app. Items can be dropped off in person at 21 8th Ave or returned via courier or shipping by selecting that return method on the app.

About IHG Hotels & Resorts
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties.

• Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
• Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
• Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
• Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 375,000 people work across IHG's hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn.

About Pickle
Pickle is a leading peer-to-peer rental marketplace that makes the most coveted items from your community's closets available for rent on demand. With simple listing processes, flexible pricing, and rental periods, an extensive selection of trending apparel, and convenient delivery options, we make it easy to keep items in circulation, explore different brands and styles for less, and earn passive income on items already in your closet. Founded in 2021 and headquartered in New York, NY, we are on a mission to unlock the billions of underutilized goods in people's homes and make them more affordable, accessible, and circular in every community. To learn more, download the app from the Apple App Store, visit https://shoponpickle.com/, shop our West Village store, and follow us on Instagram and TikTok.

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SOURCE IHG Hotels & Resorts

FAQ

What is 'The Festival Closet' by IHG x Pickle?

'The Festival Closet' is a collaboration between IHG Hotels & Resorts and Pickle, offering complimentary fashion rentals for festivalgoers.

When can I access 'The Festival Closet' by IHG x Pickle?

The service is available from May 29, 2024, to June 9, 2024, and again from July 27, 2024, to August 4, 2024.

Where can I rent festival outfits from 'The Festival Closet'?

You can rent outfits through the Pickle app or at a pop-up showroom at Hotel Indigo Lower East Side New York.

What brands are included in 'The Festival Closet' by IHG x Pickle?

'The Festival Closet' features items from brands like Chanel, Cult Gaia, and Miaou.

How can I reserve festival outfits from 'The Festival Closet'?

Reserve outfits through the Pickle app using the code FESTIVALCLOSET or visit the pop-up showroom for in-person rentals.