BrightTower Advises Informa on its Acquisition of Leading B2B Content Syndication and Lead Management Platform NetLine Corporation

Rhea-AI Summary

Informa PLC has acquired NetLine Corporation, enhancing its B2B digital demand generation and audience development capabilities. Founded in 1994, NetLine offers a unique platform for lead management, attracting 125 million unique visitors and processing over 700,000 leads monthly, all without relying on third-party cookies. The acquisition is expected to improve customer engagement for Informa's extensive technology community. Gary Nugent, CEO of Informa Tech, emphasized the strategic importance of this partnership in understanding customer intent.

Positive

• Acquisition enhances Informa's B2B digital demand generation capabilities.
• NetLine's platform processes over 700,000 leads monthly, reaching 125 million unique visitors.
• Zero reliance on third-party cookies strengthens data integrity and insights.

Negative

• None.

NEW YORK, Dec. 7, 2021 /PRNewswire/ -- Informa PLC (LSE: INF.L), the international B2B markets, knowledge services and business intelligence group, has acquired NetLine Corporation, which brings established capabilities in audience development and B2B digital demand generation.

BrightTower, a premier investment banking and M&A advisory services firm, served as exclusive financial advisor to Informa in this transaction.

Commenting on the acquisition, Gary Nugent, Chief Executive of Informa Tech, shares, "By joining forces with NetLine, we are excited to start shining a light on customer intent and behavior based on the content interests of our extensive community of technology professionals and really help our clients improve customer experience through meaningful and relevant engagement."

Founded by entrepreneur Robert Alvin in 1994, NetLine is the only content-centric, intent-driven Lead Management Platform that accelerates first-party data and revenue for B2B marketers. The NetLine platform centralizes lead capture, qualification, routing, and analytics in an intuitive self-service platform. NetLine's content syndication lead generation network reaches 125 million unique visitors and processes more than 700,000 leads monthly across 300 industry sectors. With zero reliance on 3^rd party cookies, NetLine offers clients the last mile of B2B account intent, providing valuable insight regarding specific buyer-level intent. Moving forward, Mr. Alvin and the entire NetLine team will join Informa Tech, a division of Informa PLC, under the leadership of Gary Nugent. 

Informa Tech is a market-leading provider of intelligence, industry forums and demand generation services to the global technology industry. It produces world-class research, training, events and media that aim to inform, educate, connect and inspire its 4 million-strong technology community. Informa Tech leverages over 100 trusted brands including London Tech Week, GDC, Black Hat, Information Week, Black Tech Fest, Data Centre World, Light Reading, 5G World, Channel Futures, Wards Auto, IWCE, AI Summit and research group Omdia.

About BrightTower
BrightTower is a premier investment banking and M&A advisory services firm specializing in software, tech-enabled marketing, business/IT services, and information. Primarily focused on accelerating the growth of tech-enabled, data-driven and subscription companies, BrightTower is helping support clients as they stay ahead of quickly evolving markets. Visit us on LinkedIn.

About Informa PLC
Informa is a leading international Information Services, Advanced Knowledge, Exhibitions and Events Group. It helps commercial, professional and academic communities work smarter and make better decisions faster, through specialist content and intelligence, and opportunities to connect and learn. For more information, please visit www.informa.com.  

Contact:
Christie Haselton
Director, Development
BrightTower
christieh@brighttower.com  

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SOURCE BrightTower

FAQ

What is the significance of Informa's acquisition of NetLine Corporation?

The acquisition enhances Informa's capabilities in B2B digital demand generation and audience development.

How does NetLine's platform benefit Informa?

NetLine's platform processes over 700,000 leads monthly, providing valuable insights and engaging a wide audience.

What is the expected impact of the acquisition on Informa's customers?

The acquisition aims to improve customer experience through enhanced understanding of customer intent and behavior.

When was Informa's acquisition of NetLine announced?

The acquisition was announced on December 7, 2021.

Who advised Informa on the acquisition of NetLine?

BrightTower served as the exclusive financial advisor to Informa for this transaction.