IFF Launches Advertising Campaign Celebrating The Art Of Perfumery

Rhea-AI Summary

IFF launches an advertising campaign showcasing perfumery artistry, featuring iconic brand elements and historical significance. The campaign celebrates perfumers' craft and emotional impact of scents on consumers.

PARIS , March 4, 2024 /PRNewswire/ -- IFF has launched an advertising campaign featuring staple tools of the art of perfumery. The campaign is appearing today in select publications and online.

"IFF perfumers are artists of the invisible, who craft olfactive works of art, connecting with consumers around the world through the scents they create for niche to global brands," said Sabrya Meflah, IFF president of fine fragrance. "This campaign celebrates their art, which carries a unique emotional power."

The advertising campaign was shot by renowned luxury, perfume and haute-jewelry photographer, Helmut Stelzenberger, who has worked on ad campaigns for Chanel, Van Cleef, Cartier and others.

The campaign visuals feature the iconic blue-glass bottle—a staple of the IFF brand—held within hands representing perfumery craftsmanship. Meanwhile, the perfumer's tools—blotters, beakers, pipettes and vials—stand on the scale perfumers use to compound their fragrance formulas. The scale's digital display shows a date of significance in IFF's long history: 1889, the year predecessor company Polak & Schwarz was founded, a testimony of the company's longstanding legacy.

Welcome to IFF

At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and scent, science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet. Learn more at iff.com, Twitter , Facebook, Instagram, and LinkedIn.

© 2024 by International Flavors & Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved.

Contact:
Judith Gross
VP Scent Communication and Branding
+33630097462
Judith.gross@iff.com 

 

 

SOURCE IFF

FAQ

What is the focus of IFF's recent advertising campaign?

IFF's recent advertising campaign highlights the artistry of perfumery, showcasing perfumers' craft and the emotional power of scents.

Who shot the advertising campaign for IFF?

The advertising campaign for IFF was shot by renowned photographer Helmut Stelzenberger, known for his work with luxury brands like Chanel and Cartier.

What iconic elements are featured in IFF's campaign visuals?

IFF's campaign visuals include the iconic blue-glass bottle, perfumer's tools like blotters and beakers, and a scale displaying the significant date of 1889 in the company's history.

What does the scale in IFF's campaign visuals represent?

The scale in IFF's campaign visuals symbolizes the perfumers' method of compounding fragrance formulas, with the date 1889 marking the founding year of predecessor company Polak & Schwarz.

What is IFF known for in the industry?

IFF, listed on NYSE with ticker symbol IFF, is a leader in food, beverage, health, biosciences, and scent, creating essential solutions through the fusion of science and creativity.