IFF Introduces Science of Performance: A New Approach to Elevating Scent Design
IFF (NYSE: IFF) has launched its Science of Performance program, a new scientific approach to fragrance creation that enhances scent design efficiency and precision. The program combines decades of measured data with proprietary AI capabilities and advanced expertise across various applications.
The initiative focuses on three key scientific tracks: Fragrance Engineering using AI-driven consumer insights, Sustainable Fragrance Delivery Systems exploring technologies like fragrance encapsulation, and Additive Materials for enhancing scent profiles. These tracks power two platforms: IFF SCENT+ for optimizing fragrance intensity and IFF CTRL+D™ for malodor control.
IFF (NYSE: IFF) ha lanciato il suo programma Science of Performance, un nuovo approccio scientifico alla creazione di fragranze che migliora l'efficienza e la precisione del design olfattivo. Il programma combina decenni di dati misurati con capacità AI proprietarie e competenze avanzate in vari settori.
L'iniziativa si concentra su tre principali ambiti scientifici: Ingegneria delle Fragranze utilizzando intuizioni dei consumatori guidate dall'AI, Sistemi di Consegna di Fragranze Sostenibili che esplorano tecnologie come l'incapsulamento delle fragranze, e Materiali Additivi per migliorare i profili olfattivi. Questi ambiti alimentano due piattaforme: IFF SCENT+ per ottimizzare l'intensità della fragranza e IFF CTRL+D™ per il controllo degli odori sgradevoli.
IFF (NYSE: IFF) ha lanzado su programa Science of Performance, un nuevo enfoque científico para la creación de fragancias que mejora la eficiencia y precisión del diseño olfativo. El programa combina décadas de datos medidos con capacidades de IA propietarias y experiencia avanzada en diversas aplicaciones.
La iniciativa se centra en tres áreas científicas clave: Ingeniería de Fragancias utilizando conocimientos de consumidores impulsados por IA, Sistemas de Entrega de Fragancias Sostenibles que exploran tecnologías como la encapsulación de fragancias, y Materiales Adictivos para mejorar los perfiles olfativos. Estas áreas alimentan dos plataformas: IFF SCENT+ para optimizar la intensidad de la fragancia y IFF CTRL+D™ para el control de olores desagradables.
IFF (NYSE: IFF)는 향기 창작에 대한 새로운 과학적 접근 방식인 Science of Performance 프로그램을 시작했습니다. 이 프로그램은 향기 디자인의 효율성과 정확성을 향상시킵니다. 이 프로그램은 수십 년 간의 측정된 데이터와 독점 AI 기능, 다양한 응용 분야의 고급 전문 지식을 결합합니다.
이 이니셔티브는 세 가지 주요 과학적 트랙에 초점을 맞추고 있습니다: AI 기반 소비자 통찰력을 활용한 향기 공학, 향기 캡슐화와 같은 기술을 탐구하는 지속 가능한 향기 전달 시스템, 그리고 향기 프로필을 향상시키기 위한 첨가물입니다. 이러한 트랙은 두 가지 플랫폼을 지원합니다: IFF SCENT+는 향기 강도를 최적화하고, IFF CTRL+D™는 불쾌한 냄새를 제어합니다.
IFF (NYSE: IFF) a lancé son programme Science of Performance, une nouvelle approche scientifique de la création de parfums qui améliore l'efficacité et la précision du design olfactif. Le programme combine des décennies de données mesurées avec des capacités d'IA propriétaires et une expertise avancée dans diverses applications.
L'initiative se concentre sur trois axes scientifiques clés : Ingénierie des Parfums utilisant des insights consommateurs pilotés par l'IA, Systèmes de Livraison de Parfums Durables explorant des technologies telles que l'encapsulation de parfums, et Matériaux Additifs pour améliorer les profils olfactifs. Ces axes alimentent deux plateformes : IFF SCENT+ pour optimiser l'intensité du parfum et IFF CTRL+D™ pour le contrôle des odeurs désagréables.
IFF (NYSE: IFF) hat sein Programm Science of Performance gestartet, einen neuen wissenschaftlichen Ansatz zur Kreation von Düften, der die Effizienz und Präzision des Duftdesigns verbessert. Das Programm kombiniert jahrzehntelange gemessene Daten mit eigenen KI-Fähigkeiten und fortschrittlichem Fachwissen in verschiedenen Anwendungen.
Die Initiative konzentriert sich auf drei zentrale wissenschaftliche Bereiche: Düfte Engineering unter Verwendung von KI-gesteuerten Verbraucherinsights, Nachhaltige Duftabgabesysteme, die Technologien wie die Duftkapselung erkunden, und Zusatzstoffe zur Verbesserung von Duftprofilen. Diese Bereiche unterstützen zwei Plattformen: IFF SCENT+ zur Optimierung der Duftintensität und IFF CTRL+D™ zur Kontrolle von unangenehmen Gerüchen.
- Integration of AI technology and data analytics into fragrance development
- Launch of two new performance-focused platforms (SCENT+ and CTRL+D)
- Development of sustainable fragrance delivery systems
- None.
"Science of Performance is a unique approach to scent performance design that leverages key scientific enablers to deliver highly customized and high-performing solutions globally," said Valery Claude, senior vice president of innovation, IFF Scent. "Our evolving technologies are empowering our perfumers and partners to more effectively meet diverse customer demands and expectations in fragrance, personal care, and home care."
The intersection of science and creativity
Science of Performance aims to modulate scent performance by focusing on three key scientific tracks to control fragrance release over time to enhance the overall sensory experience:
- Fragrance Engineering: Using decades of measured data along with proprietary AI tools to unlock consumer-driven insights that can transform scent design models.
- Sustainable Fragrance Delivery Systems: Exploring new technologies, such as fragrance encapsulation, and innovative delivery formats that optimize fragrance performance while promoting sustainability.
- Additive Materials: Incorporating ingredients that can be used to enhance or modify scent profile, stability, and performance.
These tracks allow perfumers to create more precise sensory signals in addition to helping ensure overall lasting superior performance – from point of purchase, throughout use and beyond. They power two distinct performance solution platforms: IFF SCENT+, designed to deliver the right fragrance intensity at the right moment, and IFF CTRL+D™, which focuses on effective and targeted malodor control.
In line with IFF’s mission to make joy through science, creativity, and heart, IFF’s Science of Performance program embraces a purposeful and consumer-centric approach to scent innovation, integrating scientific data to elevate consumer experience.
Discover more about Science of Performance and IFF’s many other pathways to make joy through scent here: https://www.iff.com/scent/
Welcome to IFF
At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience. Learn more at iff.com, X (Twitter), Facebook, Instagram, and LinkedIn.
©2025 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with ™, SM or ® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250401696884/en/
Judith Gross
VP, Communication and Branding, Scent
+33630097462
judith.gross@iff.com
Source: International Flavors & Fragrances
FAQ
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