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IFF Appoints Nicolas Gebara as Senior Vice President, Commercial and Flavors

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IFF has appointed Nicolas Gebara as the new senior vice president of Commercial and Flavors for its Nourish division, effective July 1, 2022. Gebara, who has 23 years of experience at IFF, will streamline flavors and global sales to better meet consumer demands. The organizational adjustments also include new roles for Carmen Cain, Brian Brix, and Jan Bechtel, aimed at optimizing customer experience and enhancing business operations. IFF's Nourish division remains a leader in high-value categories despite current market challenges.

Positive
  • Nicolas Gebara's appointment could bring fresh perspectives and leadership to the Nourish division.
  • The restructuring aims to enhance customer experience and strengthen global sales.
Negative
  • Leadership changes may cause concerns regarding continuity in the Nourish division.

Company adjusts organizational structure in the Nourish division to enhance customer experience

NEW YORK, July 5, 2022 /PRNewswire/ -- IFF (NYSE: IFF) today announced that Nicolas Gebara has been named senior vice president, Commercial and Flavors, Nourish, effective July 1, 2022. In his 23 years at IFF, Gebara has held various roles, most recently serving as vice president, North America for Nourish.

In this newly created role, Gebara will streamline flavors and global sales across the division's expanded portfolio, delivering product designs finely tuned to changing consumer and market needs. Gebara will report to Nicolas Mirzayantz, president, Nourish, IFF.

"When we established Nourish in February 2021, we created a new paradigm in our industry," said Mirzayantz. "We have the leading position in nearly all high-value categories we play in and have demonstrated strong business performance, despite recent headwinds and a challenging macro environment. I am excited for Nicolas to build on our significant momentum, leading the Flavors and Commercial teams in our next phase of growth."

Furthermore, to enhance customer experience and optimize the business, the company has announced the following appointments in the Nourish division:

  • Carmen Cain - currently leading Flavors - has been appointed president, North America
  • Brian Brix - currently leading Europe - has been named vice president, Pricing and Distribution, and will also oversee IFF's global Commercial Excellence
  • And Jan Bechtel - currently leading the Global Key Accounts teams has been appointed, president, Europe, and will also oversee Sustainability and Diversity, Equity & Inclusion for the division

About IFF's Nourish

At IFF, we're united by a common goal: to apply science and creativity for a better world. Across our business divisions, we're on a mission to Do More Good for our people, customers, and communities.

To us, "nourish" means "to feed with purpose" -- and we're here to redefine the industry by nourishing people, products, and our planet. Every day, our teams are boldly reimagining and pioneering the next generation of food and beverage experiences. We're leveraging our industry-leading product portfolio, unmatched innovation capabilities, and customer-centric approach to become the partner for essential solutions. Let's nourish the future, together.

Welcome to IFF

At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and scent, science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet. Learn more at iff.comTwitter , FacebookInstagram and LinkedIn.

©2022 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with™, SM or ® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.

Contact: 
Victoria Oei 
External Communication Lead
+65 9845 7580
Victoria.oei@iff.com 

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SOURCE IFF

FAQ

Who is Nicolas Gebara and what role has he been appointed to at IFF?

Nicolas Gebara has been named senior vice president of Commercial and Flavors in the Nourish division at IFF, effective July 1, 2022.

What organizational changes were announced in IFF's Nourish division?

The changes include new roles for several leaders such as Carmen Cain, Brian Brix, and Jan Bechtel, aimed at improving customer experience and business optimization.

What impact might the leadership changes have on IFF's Nourish division?

While the changes aim to streamline operations, they may raise concerns about leadership continuity within the Nourish division.

When was the Nourish division established at IFF?

The Nourish division was established in February 2021.

International Flavors & Fragrances Inc.

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