IBM Study: Vehicles Believed to be Software Defined and AI Powered by 2035
IBM's latest 'Automotive 2035' study reveals significant industry transitions, based on 1,230 executive interviews across 9 countries. Key findings show that 80% of new cars will have electrified powertrains by 2035, while 74% of executives believe vehicles will be software-defined and AI-powered. The study highlights a major shift from one-time sales to recurring revenue models through digital services.
R&D budgets for software and digital developments are expected to nearly triple from 21% to 58% by 2035. However, challenges persist, with 77% of executives reporting a lack of software development tools and 74% citing difficulties in transitioning from mechanical to software-driven development. The industry faces technical challenges in separating software and hardware layers while aiming to deliver personalized user experiences.
Il nuovo studio 'Automotive 2035' di IBM rivela significativi cambiamenti nel settore, basati su 1.230 interviste a dirigenti in 9 paesi. I risultati chiave mostrano che l'80% delle nuove auto avrà motori elettrificati entro il 2035, mentre il 74% dei dirigenti crede che i veicoli saranno definiti dal software e alimentati dall'IA. Lo studio evidenzia un grande cambiamento da vendite una tantum a modelli di reddito ricorrente attraverso servizi digitali.
I budget per la R&S dedicati allo sviluppo di software e digitali si prevede triplicheranno quasi, passando dal 21% al 58% entro il 2035. Tuttavia, persistono sfide, con il 77% dei dirigenti che riporta una mancanza di strumenti per lo sviluppo software e il 74% che cita difficoltà nella transizione dallo sviluppo meccanico a quello guidato dal software. L’industria affronta sfide tecniche nel separare i livelli di software e hardware, mentre punta a offrire esperienze utente personalizzate.
El último estudio 'Automotive 2035' de IBM revela cambios significativos en la industria, basado en 1,230 entrevistas a ejecutivos de 9 países. Los hallazgos clave muestran que el 80% de los autos nuevos tendrán trenes motrices electrificados para 2035, mientras que el 74% de los ejecutivos cree que los vehículos serán definidos por software y potenciados por IA. El estudio destaca un cambio importante de ventas únicas a modelos de ingresos recurrentes a través de servicios digitales.
Se espera que los presupuestos de I+D para desarrollos de software y digitales se tripliquen, pasando del 21% al 58% para 2035. Sin embargo, persisten desafíos, con el 77% de los ejecutivos reportando una falta de herramientas para el desarrollo de software y el 74% citando dificultades en la transición de un desarrollo mecánico a uno impulsado por software. La industria enfrenta retos técnicos en la separación de capas de software y hardware, mientras busca ofrecer experiencias de usuario personalizadas.
IBM의 최신 '자동차 2035' 연구는 9개국에서 1,230명의 경영진 인터뷰를 바탕으로 상당한 산업 변화를 드러냅니다. 주요 연구 결과에 따르면 2035년까지 새로 나온 자동차의 80%가 전동화된 파워트레인을 갖출 것으로 나타났고, 74%의 경영진이 차량이 소프트웨어 정의되고 AI로 구동될 것이라고 믿고 있습니다. 이 연구는 일회성 판매에서 디지털 서비스를 통한 반복 수익 모델로의 큰 전환을 강조합니다.
소프트웨어 및 디지털 개발을 위한 R&D 예산은 2035년까지 21%에서 58%로 거의 세 배 증가할 것으로 예상됩니다. 그러나 77%의 경영진이 소프트웨어 개발 도구 부족을 보고하고, 74%가 기계에서 소프트웨어 중심 개발로의 전환에서 어려움을 겪고 있다고 언급하고 있어 어려움이 계속되고 있습니다. 산업은 개인화된 사용자 경험을 제공하고자 하며, 소프트웨어와 하드웨어 계층을 분리하는 기술적 도전에 직면해 있습니다.
La dernière étude 'Automotive 2035' d'IBM révèle des transitions significatives dans l'industrie, basée sur 1 230 entretiens avec des dirigeants dans 9 pays. Les principaux résultats montrent que 80 % des nouvelles voitures auront des groupes motopropulseurs électrifiés d'ici 2035, tandis que 74 % des dirigeants pensent que les véhicules seront définis par logiciel et alimentés par l'IA. L'étude met en évidence un changement majeur de la vente ponctuelle vers des modèles de revenus récurrents grâce aux services numériques.
Les budgets de R&D pour le développement de logiciels et de solutions numériques devraient presque tripler, passant de 21 % à 58 % d'ici 2035. Cependant, des défis persistent, avec 77 % des dirigeants signalant un manque d'outils de développement logiciel et 74 % évoquant des difficultés à passer du développement mécanique à celui axé sur le logiciel. L'industrie est confrontée à des défis techniques pour séparer les couches logicielles et matérielles tout en visant à offrir des expériences utilisateur personnalisées.
Die neueste Studie 'Automotive 2035' von IBM zeigt erhebliche Veränderungen in der Branche, basierend auf 1.230 Interviews mit Führungskräften aus 9 Ländern. Die wichtigsten Ergebnisse zeigen, dass 80% der Neuwagen bis 2035 elektrifizierte Antriebe haben werden, während 74% der Führungskräfte glauben, dass Fahrzeuge softwaredefiniert und KI-unterstützt sein werden. Die Studie hebt einen bedeutenden Wandel von einmaligen Verkäufen zu wiederkehrenden Umsatzmodellen durch digitale Dienstleistungen hervor.
Die Budgets für Forschung und Entwicklung im Bereich Software und digitale Entwicklungen werden voraussichtlich bis 2035 von 21% auf 58% fast verdreifachen. Es bestehen jedoch weiterhin Herausforderungen, wobei 77% der Führungskräfte einen Mangel an Werkzeugen zur Softwareentwicklung melden und 74% Schwierigkeiten beim Übergang von mechanischer zu softwarebasiertem Entwickeln angeben. Die Branche sieht sich technischen Herausforderungen gegenüber, die Software- und Hardware-Ebenen zu trennen, während sie gleichzeitig personalisierte Benutzererfahrungen bieten möchte.
- 80% of new cars projected to have electrified powertrains by 2035
- R&D budget allocation for software/digital development expected to increase from 21% to 58%
- Transition to recurring revenue model through digital services and subscriptions
- 75% of respondents confirm software-defined experience as core brand value
- 77% of executives report lack of software development tools and methodologies
- 74% struggle with transition from mechanical to software-driven development
- Technical challenges in separating software and hardware layers
- Current vehicle architecture deemed unsustainable for software-defined vehicles
Insights
The study highlights that over the next decade,
74% of executives surveyed believe that by 2035 vehicles will be software defined and AI powered75% of respondents say the software-defined experience will be the core of the brand value- The auto industry is trying to shift its business model from one-time car sales to a recurring revenue model for digital services and products
The study is a data-led analysis of automotive and mobility industries developments over the next 10 years and is based on 1230 interviews with senior executives from automotive OEMs, suppliers, and surrounding industries across 9 countries.
"The shift to software-defined vehicles (SDVs) was cited by the majority of industry executives as the key to future brand developments," said Jeff Schlageter, Automotive Industry General Manager IBM. "It is indicated that vehicle value may no longer be limited to initial features and functionality—it would be earned over the life of the vehicle by continuously providing superior customer experiences with new applications and subscription-based services for drivers."
The study highlights that the industry is preparing to offer deeper, more personalized user experiences that are enabled by digital capabilities. Currently just
The research also reveals gridlock at the heart of SDV developments. The traditional approach to vehicle architecture—where software for a single domain (such as brakes) is delivered separately from another domain (such as airbags) through individual electronic control units (ECUs)—is no longer sustainable for the SDV era.
To reach a future where cars are truly digital products, automakers need a sweeping overhaul of current electrical and software architectures. The technical challenge of separating software and hardware layer is seen as the top challenge.
Jeff Schlageter added, "By harnessing the power of cloud combined with AI, automakers can explore new ideas, test different software configurations, and gather valuable insights to inform the development of innovative SDV features. Using AI to analyze vast volumes of data, identify patterns, and make predictions, automakers can accelerate SDV enhancements and create personalized experiences for customers."
The scope and scale of issues around the development of SDVs are further discussed in depth in a LinkedIn Live broadcast today, jointly hosted by IBM and General Motors in
IBM's 'Automotive 2035' study represents the 4th edition of the automotive industry longitudinal study which started with 'Automotive 2020' published in August 2008. The full report can be found here.
Study Methodology
The IBM Institute for Business Value (IBM IBV), in cooperation with Oxford Economics, surveyed 1,230 C-level automotive executives in nine countries in Q3 2024.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media Contact
Ken Saunders
IBM Global External Relations Manufacturing & Energy Industries
saundken@uk.ibm.com
+44 7887 830 036
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SOURCE IBM
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