IBM Selected as Official Fan Engagement and Data Analytics Partner for Scuderia Ferrari HP
IBM has announced a multi-year partnership with Scuderia Ferrari HP as their official Fan Engagement and Data Analytics Partner starting in 2025. The collaboration will focus on developing a reimagined mobile app featuring personalized content and innovative features powered by IBM's technology and data analytics expertise. The partnership aims to enhance fan experience by analyzing Ferrari's current and historical data to deliver custom insights. IBM will also provide cutting-edge technology to increase speed and production efficiency. This alliance joins IBM's portfolio of sports partnerships, including Wimbledon, US Open, and Masters Tournament.
IBM ha annunciato una partnership pluriennale con Scuderia Ferrari HP come loro partner ufficiale per il Coinvolgimento dei Fan e l'Analisi dei Dati a partire dal 2025. La collaborazione si concentrerà sullo sviluppo di un'app mobile reinventata che offrirà contenuti personalizzati e funzionalità innovative, alimentate dalla tecnologia e dall'expertise di analisi dei dati di IBM. L'obiettivo della partnership è migliorare l'esperienza dei fan analizzando i dati attuali e storici della Ferrari per fornire intuizioni personalizzate. IBM fornirà anche tecnologia all'avanguardia per aumentare la velocità e l'efficienza produttiva. Questa alleanza si unisce al portfolio di partnership sportive di IBM, che include Wimbledon, US Open e Masters Tournament.
IBM ha anunciado una asociación a largo plazo con Scuderia Ferrari HP como su Socio Oficial de Compromiso con los Fans y Análisis de Datos a partir de 2025. La colaboración se centrará en el desarrollo de una aplicación móvil reinventada que contará con contenido personalizado y características innovadoras impulsadas por la tecnología y la experiencia en análisis de datos de IBM. La asociación tiene como objetivo mejorar la experiencia de los aficionados al analizar los datos actuales e históricos de Ferrari para ofrecer perspectivas personalizadas. IBM también proporcionará tecnología de vanguardia para aumentar la velocidad y la eficiencia de producción. Esta alianza se suma al portafolio de asociaciones deportivas de IBM, que incluye Wimbledon, US Open y Masters Tournament.
IBM은 2025년부터 스쿠데리아 페라리 HP와 공식 팬 참여 및 데이터 분석 파트너십을 체결한다고 발표했습니다. 이 협업은 IBM의 기술과 데이터 분석 전문성을 통해 개인화된 콘텐츠와 혁신적인 기능을 갖춘 재구성된 모바일 앱 개발에 중점을 둡니다. 파트너십의 목표는 페라리의 현재 및 역사적 데이터를 분석하여 맞춤형 통찰력을 제공함으로써 팬 경험을 향상시키는 것입니다. IBM은 또한 속도와 생산 효율성을 높이기 위한 최첨단 기술을 제공할 것입니다. 이번 제휴는 위스터나 데이투스를 포함한 IBM의 스포츠 파트너십 포트폴리오에 추가됩니다.
IBM a annoncé un partenariat pluriannuel avec Scuderia Ferrari HP en tant que partenaire officiel d'engagement des fans et d'analyse des données à partir de 2025. La collaboration se concentrera sur le développement d'une application mobile repensée comportant du contenu personnalisé et des fonctionnalités innovantes alimentées par la technologie et l'expertise d'analyse des données d'IBM. Le partenariat vise à améliorer l'expérience des fans en analysant les données actuelles et historiques de Ferrari afin de fournir des informations sur mesure. IBM fournira également une technologie de pointe pour augmenter la rapidité et l'efficacité de production. Cette alliance s'ajoute au portefeuille de partenariats sportifs d'IBM, qui comprend Wimbledon, l'US Open et le Masters Tournament.
IBM hat eine mehrjährige Partnerschaft mit Scuderia Ferrari HP als offiziellen Partner für Fan-Engagement und Datenanalyse ab 2025 angekündigt. Die Zusammenarbeit konzentriert sich auf die Entwicklung einer neu gestalteten mobilen App, die personalisierte Inhalte und innovative Funktionen bietet, die durch IBMs Technologie und Expertise im Bereich Datenanalyse ermöglicht werden. Ziel der Partnerschaft ist es, das Fan-Erlebnis zu verbessern, indem die aktuellen und historischen Daten von Ferrari analysiert werden, um maßgeschneiderte Einblicke zu liefern. IBM wird auch modernste Technologie bereitstellen, um Geschwindigkeit und Produktionseffizienz zu erhöhen. Dieses Bündnis reiht sich in IBMs Portfolio an Sportpartnerschaften ein, das Wimbledon, US Open und das Masters Tournament umfasst.
- Strategic partnership with prestigious Formula 1 team expanding IBM's sports technology portfolio
- Development of new revenue stream through fan engagement platform
- Opportunity to showcase IBM's data analytics capabilities in high-profile motorsport setting
- None.
Insights
The partnership brings together two iconic and enduring brands, both driven by a passion for innovation and a commitment to progress. IBM and Scuderia Ferrari HP will conceive, develop, and deliver world-class digital experiences to bring racing enthusiasts closer than ever to the racing team.
IBM and Scuderia Ferrari HP will develop a fully reimagined mobile app to be unveiled during the 2025 season. This includes applying IBM's technology and consulting expertise to analyze and transform Ferrari's massive volume and variety of data – both current and historical – into custom insights, personalized content, and innovative features designed to supercharge the fan experience. IBM will also provide its new cutting-edge technology and data-driven solutions to increase speed and production.
"In Formula 1, seconds matter whether it's on or off the track. The ability for Scuderia Ferrari HP to quickly deliver world-class insights from their abundant data will only happen through the benefit of technology," said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. "Bringing together its passionate fanbase, historic prominence, and the latest innovative data and analytics solutions uniquely positions Scuderia Ferrari HP to grow global engagement while also modernizing and scaling its digital operations."
"We are proud to launch this partnership with IBM, one of the most prestigious companies in the world offering technology and consulting expertise," said Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari. "Our two companies share values such as the pursuit of excellence and the desire to always keep pushing the boundaries in our respective spheres of activity, as well as combining our technology and skills to pursue the highest quality and cutting-edge technology. IBM, like Ferrari, seeks out talented people to grow its team and it is therefore the perfect partner to bring a new dimension to motorsport enthusiasts and our loyal fans at a time when Formula 1 has never been so popular with youngsters. The collaboration with IBM will see us offering Scuderia Ferrari HP fans unprecedented experiences that will open the doors of the Scuderia to the outside world, as well as collaborating together on many other fronts to create activations that will generate value for both brands."
For more than 30 years, IBM has partnered with some of the most iconic sporting organizations – including Wimbledon, the US Open, the Masters Tournament and ESPN Fantasy Football – working side-by-side to modernize their digital infrastructure and bring these marquee events to life for millions of fans around the world. These partnerships are powered by the same data and analytics technology used by IBM clients across industries to build enhanced customer experiences, help their employees reach new levels of productivity and make more informed, data-driven business decisions.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
CONTACT:
Sarah Benchaita
sarah.benchaita@ibm.com
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SOURCE IBM
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