Innovation Beverage Group's Bitters Captures 45% Market Share in Australia Driven by 2024 Sales Growth
Innovation Beverage Group (IBG) reported a 5% year-over-year sales increase for its Australian Bitters Company line during 2024. The company has achieved its highest market share to date, capturing 45% of the Australian bitters market, which ranks as the second-largest bitters market globally after the United States.
IBG's portfolio includes 60 formulations across 13 alcoholic and non-alcoholic brands. The company manufactures its products at an FDA and GMP certified facility in Australia. Their flagship Australian Bitters Company product, crafted from natural botanical herbs and spices, earned a Gold Medal at the 2018 Los Angeles Spirits Awards. Additionally, their premium cocktail brand BITTERTALES received Best in Show and Platinum Medal at the 2020 LA Spirits Awards, along with Gold Medals in 2018 and 2021.
Innovation Beverage Group (IBG) ha riportato un aumento delle vendite del 5% rispetto all'anno precedente per la sua linea Australian Bitters Company durante il 2024. L'azienda ha raggiunto la sua quota di mercato più alta fino ad oggi, catturando il 45% del mercato dei bitters australiani, che si classifica come il secondo mercato di bitters più grande a livello globale dopo gli Stati Uniti.
Il portafoglio di IBG include 60 formulazioni tra 13 marchi alcolici e analcolici. L'azienda produce i suoi prodotti in una struttura certificata FDA e GMP in Australia. Il loro prodotto di punta, Australian Bitters Company, realizzato con erbe e spezie botaniche naturali, ha ricevuto una Medaglia d'Oro agli Los Angeles Spirits Awards del 2018. Inoltre, il loro marchio di cocktail premium BITTERTALES ha ricevuto il premio Best in Show e la Medaglia Platino agli LA Spirits Awards del 2020, insieme a Medaglie d'Oro nel 2018 e nel 2021.
Innovation Beverage Group (IBG) reportó un aumento del 5% en las ventas en comparación con el año anterior para su línea Australian Bitters Company durante 2024. La compañía ha alcanzado su mayor participación en el mercado hasta la fecha, capturando el 45% del mercado de bitters australiano, que se clasifica como el segundo mercado de bitters más grande a nivel mundial, después de los Estados Unidos.
El portafolio de IBG incluye 60 formulaciones en 13 marcas alcohólicas y no alcohólicas. La compañía fabrica sus productos en una instalación certificada por la FDA y GMP en Australia. Su producto insignia, Australian Bitters Company, elaborado con hierbas y especias botánicas naturales, obtuvo una Medalla de Oro en los Los Angeles Spirits Awards de 2018. Además, su marca de cócteles premium BITTERTALES recibió el premio Best in Show y la Medalla Platino en los LA Spirits Awards de 2020, junto con Medallas de Oro en 2018 y 2021.
Innovation Beverage Group (IBG)는 2024년 호주 비터스 컴퍼니 라인에 대해 전년 대비 5%의 판매 증가를 보고했습니다. 이 회사는 현재까지 가장 높은 시장 점유율을 달성하여 호주 비터스 시장의 45%를 차지하고 있으며, 이는 미국에 이어 세계에서 두 번째로 큰 비터스 시장입니다.
IBG의 포트폴리오에는 13개의 알콜 및 비알콜 브랜드에서 60개의 포뮬레이션이 포함되어 있습니다. 이 회사는 호주에 있는 FDA 및 GMP 인증 시설에서 제품을 제조합니다. 그들의 주력 제품인 Australian Bitters Company는 천연 식물 허브와 향신료로 만들어졌으며, 2018년 로스앤젤레스 스피릿 어워드에서 금메달을 수상했습니다. 또한, 프리미엄 칵테일 브랜드 BITTERTALES는 2020년 LA 스피릿 어워드에서 Best in Show 및 플래티넘 메달을 수상했으며, 2018년과 2021년에도 금메달을 수상했습니다.
Innovation Beverage Group (IBG) a rapporté une augmentation des ventes de 5% par rapport à l'année précédente pour sa ligne Australian Bitters Company durant 2024. L'entreprise a atteint sa plus haute part de marché à ce jour, capturant 45% du marché des bitters australiens, qui se classe comme le deuxième plus grand marché de bitters au monde après les États-Unis.
Le portefeuille d'IBG comprend 60 formulations à travers 13 marques alcoolisées et non alcoolisées. L'entreprise fabrique ses produits dans une installation certifiée par la FDA et GMP en Australie. Leur produit phare, Australian Bitters Company, élaboré à partir d'herbes et d'épices botaniques naturelles, a remporté une médaille d'or aux Los Angeles Spirits Awards de 2018. De plus, leur marque de cocktails premium BITTERTALES a reçu le prix Best in Show et la médaille Platine aux LA Spirits Awards de 2020, ainsi que des médailles d'or en 2018 et 2021.
Innovation Beverage Group (IBG) berichtete von einem 5%igen Verkaufsanstieg im Vergleich zum Vorjahr für seine Australian Bitters Company Linie im Jahr 2024. Das Unternehmen hat seinen bisher höchsten Marktanteil erreicht und erfasst 45% des australischen Bittermarktes, der als der zweitgrößte Bittermarkt weltweit nach den Vereinigten Staaten gilt.
Das Portfolio von IBG umfasst 60 Formulierungen in 13 alkoholischen und nicht-alkoholischen Marken. Das Unternehmen stellt seine Produkte in einer von der FDA und GMP zertifizierten Anlage in Australien her. Ihr Flaggschiff-Produkt, die Australian Bitters Company, das aus natürlichen botanischen Kräutern und Gewürzen hergestellt wird, erhielt eine Goldmedaille bei den Los Angeles Spirits Awards 2018. Darüber hinaus erhielt ihre Premium-Cocktailmarke BITTERTALES den Best in Show und die Platinmedaille bei den LA Spirits Awards 2020 sowie Goldmedaillen in den Jahren 2018 und 2021.
- 5% year-over-year sales growth in 2024
- Achieved record 45% market share in Australian bitters market
- Strong presence in world's second-largest bitters market
- None.
Insights
Innovation Beverage Group's latest market share milestone represents a significant competitive achievement in the Australian bitters market. The company has captured
For a micro-cap company with a market cap of just
The planned expansion into the US market represents a substantial growth opportunity, given it's the largest bitters market globally. This strategic move leverages their proven product appeal and established manufacturing capabilities through their FDA and GMP certified facility.
The company's ability to capture significant market share from long-established brands suggests effective execution on product quality, pricing strategy, and distribution - all critical success factors when entering the highly competitive US market. This achievement establishes credibility for their expansion plans while providing near-term revenue stability from their Australian operations.
IBG's dominance in the Australian bitters market represents an impressive achievement in a specialty category traditionally dominated by heritage brands. Capturing
The company's award-winning portfolio, including gold medals for Australian Bitters Company and both platinum and gold medals for BITTERTALES, validates their product quality within an industry where taste profile and consistency are paramount. These accolades provide valuable marketing leverage for their US expansion plans.
The bitters category has experienced renewed interest globally, particularly in craft cocktail applications, making IBG's timing for US market expansion strategically sound. Their small-batch production approach aligns with premium craft beverage trends, while their FDA and GMP certified facility addresses the regulatory requirements essential for international distribution.
The
Australia is the world's second largest bitters market, behind only the U.S.
SEVEN HILLS, AU / ACCESS Newswire / March 25, 2025 / Innovation Beverage Group Ltd, ("IBG" or the "Company") (Nasdaq:IBG), an innovative developer, manufacturer, and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands, announced today that sales of its Australian Bitters Company line of bitters increased by approximately
"We're very proud of having captured significant market share away from long-established brands in the growing Australian bitters market. This is a testament to our exceptional flavor and value which continue to drive consumer brand awareness and loyalty," stated IBG's Chairman and Interim CEO Sahil Beri. "Continued growth in Australia is a strong indicator of our bitters' potential as we are set to expand marketing, sales, and distribution of our Australian Bitters Company line in the U.S., the largest bitters market in the world."
IBG's flagship product, Australian Bitters Company, hand crafted in small batches in Australia from the finest natural botanical herbs and spices, won the Gold Medal at the Los Angeles Spirts Awards in 2018. BITTERTALES, the Company's premium cocktail brand, won Best in Show and a Platinum Medal at the 2020 LA Spirits Awards, and a Gold Medal at the 2018 and 2021 LA Spirits Awards. IBG's bitters brands are produced at its state-of-the-art U.S. FDA and GMP certified facility in Australia and shipped worldwide.
About Innovation Beverage Group
Innovation Beverage Group is a developer, manufacturer, marketer, exporter, and retailer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands for which it owns exclusive manufacturing rights. Focused on premium and super premium brands and market categories where it can disrupt age old brands, IBG's brands include Australian Bitters, BITTERTALES, Drummerboy Spirits, Twisted Shaker, and more. IBG's most successful brand to date is Australian Bitters, which disrupted a 200-year-old market leader, giving the Company a market dominating position in several territories including a partnership in Australia with Coca-Cola Europacific Partners. Established in 2018, IBG's headquarters, distillery, innovation, and manufacturing facility are located in Sydney, Australia with a U.S. sales office is located in New Jersey. For more information visit: https://www.innovationbev.com/
Forward Looking Statement
This press release contains "forward-looking statements" and "forward-looking information." This information and these statements, which can be identified by the fact that they do not relate strictly to historical or current facts, are made as of the date of this press release or as of the date of the effective date of information described in this press release, as applicable.
The forward-looking statements herein relate to predictions, expectations, beliefs, plans, projections, objectives, assumptions, or future events or performance (often, but not always, using words or phrases such as "expects," "anticipates," "plans," "projects," "estimates," "envisages," "assumes," "intends," "strategy," "goals," "objectives" or variations thereof or stating that certain action events or results "may," "can," "could," "would," "might," or "will" be taken, occur or be achieved, or the negative of any of these terms and similar expressions) and include, without limitation, statements with respect to projected financial targets that the Company is looking to achieve.
All forward-looking statements are based on current beliefs as well as various assumptions made by and information currently available to the Company's management team. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and risks exist that estimates, forecasts, projections, and other forward-looking statements will not be achieved or that assumptions do not reflect future experience. We caution any person reviewing this press release not to place undue reliance on these forward-looking statements as several important factors could cause the actual outcomes to differ materially from the beliefs, plans, objectives, expectations, anticipations, estimates, assumptions, and intentions expressed in such forward-looking statements. These risk factors may be generally stated as the risk that the assumptions and estimates expressed above do not occur.
The Company does not undertake to update any forward-looking statement, whether written or oral, that may be made from time to time by Company or on behalf of the Company except as may be required by law.
Contact:
TraDigital IR
John McNamara
917-658-2602
John@tradigitalir.com
SOURCE: Innovation Beverage Group
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