Integral Ad Science Names Kevin Alvero as Head of Global Compliance

Rhea-AI Summary

Integral Ad Science (NASDAQ: IAS) has announced the appointment of Kevin Alvero as Head of Global Compliance, effective immediately. Alvero brings extensive experience from Nielsen, where he led the internal audit program and compliance efforts. His leadership is expected to enhance IAS's commitment to global accreditation and media quality validation. CEO Lisa Utzschneider emphasized that this appointment reflects IAS's priority in validating trusted media quality products. Alvero's background with the Media Rating Council positions him to strengthen IAS's compliance initiatives further and enhance its reputation in the digital media quality sector.

Positive

• Appointment of Kevin Alvero as Head of Global Compliance boosts IAS's commitment to global accreditation.
• Alvero's extensive experience at Nielsen strengthens IAS's compliance initiatives.
• Enhanced validation of trusted media quality products is a priority for IAS.

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• None.

Industry expert reinforces IAS's commitment to global accreditation

NEW YORK, Jan. 23, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the appointment of Kevin Alvero as Head of Global Compliance, effective immediately. Alvero, a widely renowned industry authority who was at Nielsen for 20 years, will lead the global accreditation process and manage compliance worldwide for IAS.

"Accreditation from respected organizations has always been a major focus for IAS, and having Kevin join the company demonstrates that validating our trusted media quality products remains one of our highest priorities," said Lisa Utzschneider, CEO of Integral Ad Science. "Kevin is one of the most distinguished compliance leaders in the industry and shows how IAS has built a senior leadership team with the highest caliber of talent."

Prior to joining IAS, Alvero was Senior Vice President, Internal Audit, Compliance, and Governance at Nielsen Holdings Inc., the information, data, and market measurement firm. At Nielsen, Alvero led the internal audit program around the company's products and services while also maintaining responsibility for the external audit process performed by industry bodies such as the Media Rating Council (MRC). Under Alvero's leadership, Nielsen led the industry by submitting more products and services to the MRC for accreditation than any other company.

"Kevin Alvero has incredible experience working with the MRC in understanding compliance requirements and bringing forward products with innovative compliance solutions," said George Ivie, CEO and Executive Director of the Media Rating Council. "I have worked with Kevin for 20+ years and he brings an exceptional level of collaboration and discipline into operations as well as the support of MRC's processes. I congratulate Integral Ad Science for further deepening its already strong commitment to campaign validation excellence as well as MRC accreditation."

"I was drawn to IAS because the company has the most effective and innovative products that set the gold standard for trust and transparency in digital media quality," said Alvero. "Being able to work with a brilliant team and further advance the accreditation of IAS's powerful products sealed the deal."

Alvero holds a Bachelor of Arts from the University of South Florida, a Master of Science from Purdue University, and a Master of Business Administration from Rochester Institute of Technology.

Contact: press@integralads.com

About Integral Ad Science 

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com. 

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SOURCE Integral Ad Science, Inc.

FAQ

Who is the new Head of Global Compliance at Integral Ad Science?

Kevin Alvero has been appointed as the new Head of Global Compliance at Integral Ad Science.

What is the significance of Kevin Alvero's appointment for IAS?

Alvero's appointment is significant as it enhances IAS's commitment to global accreditation and compliance in media quality.

When was Kevin Alvero appointed to IAS?

Kevin Alvero was appointed as Head of Global Compliance effective January 23, 2023.

What experience does Kevin Alvero bring to IAS?

Alvero brings extensive experience from Nielsen, where he led internal audits and compliance efforts.

How does IAS plan to improve its media quality validation?

IAS aims to improve its media quality validation by leveraging Kevin Alvero's expertise in compliance and accreditation processes.