IAS LAUNCHES AI-DRIVEN TOTAL MEDIA PERFORMANCE™ SOLUTION TO MAXIMIZE RETURN ON INVESTMENT FOR GLOBAL ADVERTISERS
Integral Ad Science (IAS) has launched its AI-driven Total Media Performance™ (TMP) solution, designed to enhance campaign outcomes by combining media quality measurements with in-flight optimization. The solution leverages AI models to align media quality with cost and outcomes, providing advertisers with end-to-end transparency across the programmatic supply chain.
The TMP solution offers three key benefits: boosting outcomes through pre-bid protection and brand equity protection, gaining greater transparency by combining media quality and cost insights, and enabling automated in-flight campaign adjustments through Dynamic Performance Profiles.
In a case study with a global technology brand, IAS's TMP demonstrated significant results, achieving a 25% decrease in cost per conversion and a 33% decrease in the cost of quality impressions through strategic spend reallocation.
Integral Ad Science (IAS) ha lanciato la sua soluzione basata su AI Total Media Performance™ (TMP), progettata per migliorare i risultati delle campagne combinando misurazioni della qualità dei media con ottimizzazione in tempo reale. La soluzione sfrutta modelli di intelligenza artificiale per allineare la qualità dei media con i costi e i risultati, fornendo agli inserzionisti una trasparenza completa lungo l'intera catena di fornitura programmatica.
La soluzione TMP offre tre vantaggi chiave: migliorare i risultati attraverso la protezione pre-bid e la protezione dell'equità del marchio, ottenere maggiore trasparenza combinando informazioni sulla qualità dei media e sui costi, e consentire aggiustamenti automatizzati delle campagne in tempo reale tramite Dynamic Performance Profiles.
In uno studio caso con un marchio tecnologico globale, TMP di IAS ha dimostrato risultati significativi, raggiungendo una riduzione del 25% nel costo per conversione e una riduzione del 33% nel costo delle impressioni di qualità tramite una riallocazione strategica della spesa.
Integral Ad Science (IAS) ha lanzado su solución impulsada por IA Total Media Performance™ (TMP), diseñada para mejorar los resultados de las campañas al combinar mediciones de calidad de medios con optimización en tiempo real. La solución aprovecha modelos de IA para alinear la calidad de los medios con los costos y los resultados, proporcionando a los anunciantes una transparencia de extremo a extremo a lo largo de la cadena de suministro programática.
La solución TMP ofrece tres beneficios clave: impulsar resultados a través de la protección previa a la oferta y la protección del valor de marca, obtener una mayor transparencia combinando información de calidad de medios y costos, y permitir ajustes automáticos en la campaña en tiempo real a través de Dynamic Performance Profiles.
En un estudio de caso con una marca de tecnología global, TMP de IAS demostró resultados significativos, logrando una reducción del 25% en el costo por conversión y una reducción del 33% en el costo de impresiones de calidad mediante una reasignación estratégica del gasto.
Integral Ad Science (IAS)는 AI 기반의 Total Media Performance™ (TMP) 솔루션을 출시했습니다. 이 솔루션은 미디어 품질 측정을 전투 최적화와 결합하여 캠페인 결과를 향상시키기 위해 설계되었습니다. 이 솔루션은 AI 모델을 활용하여 미디어 품질을 비용 및 결과와 일치시키고, 광고주에게 프로그램 매체 공급망 전반에 걸쳐 완전한 투명성을 제공합니다.
TMP 솔루션은 세 가지 주요 이점을 제공합니다: 입찰 전 보호 및 브랜드 가치 보호를 통해 결과를 향상시키고, 미디어 품질과 비용 통찰력을 결합하여 더 큰 투명성을 획득하며, Dynamic Performance Profiles을 통해 캠페인 조정을 자동으로 활성화합니다.
글로벌 기술 브랜드와의 사례 연구에서 IAS의 TMP는 비용 대비 전환률이 25% 감소하고 품질 인상비가 33% 감소하는 등의 성과를 보여주었습니다.
Integral Ad Science (IAS) a lancé sa solution basée sur l'IA Total Media Performance™ (TMP), conçue pour améliorer les résultats des campagnes en combinant des mesures de qualité des médias avec une optimisation en temps réel. La solution s'appuie sur des modèles d'IA pour aligner la qualité des médias avec les coûts et les résultats, offrant aux annonceurs une transparence totale sur l'ensemble de la chaîne d'approvisionnement programmatique.
La solution TMP offre trois avantages clés : améliorer les résultats grâce à la protection préalable à l'enchère et à la protection de l'équité de la marque, obtenir une plus grande transparence en combinant des informations sur la qualité des médias et les coûts, et permettre des ajustements automatiques des campagnes en temps réel via les Profils de Performance Dynamique.
Dans une étude de cas avec une marque technologique mondiale, la TMP d'IAS a démontré des résultats significatifs, avec une réduction de 25% du coût par conversion et une réduction de 33% des coûts des impressions de qualité grâce à une réallocation stratégique des dépenses.
Integral Ad Science (IAS) hat seine KI-gesteuerte Total Media Performance™ (TMP) Lösung eingeführt, die darauf abzielt, die Kampagnenergebnisse zu verbessern, indem Medienqualitätsmessungen mit Optimierung in Echtzeit kombiniert werden. Die Lösung nutzt KI-Modelle, um die Medienqualität mit Kosten und Ergebnissen in Einklang zu bringen und den Werbetreibenden eine durchgängig transparente Sicht auf die programmatic Supply Chain zu bieten.
Die TMP-Lösung bietet drei wesentliche Vorteile: Verbesserung der Ergebnisse durch Schutz vor Geboten und den Erhalt des Markenwerts, größere Transparenz durch die Kombination von Medienqualitäts- und Kosteninformationen und die Möglichkeit, automatische Anpassungen während der Kampagne durch Dynamische Leistungsprofile vorzunehmen.
In einer Fallstudie mit einer globalen Technologie-Marke zeigte TMP von IAS bedeutende Ergebnisse und erzielte eine Reduzierung von 25% der Kosten pro Conversion sowie eine Reduzierung von 33% der Kosten für qualitativ hochwertige Impressionen durch strategische Neukalibrierung der Ausgaben.
- Launch of new AI-driven Total Media Performance solution expanding revenue opportunities
- Demonstrated 25% decrease in cost per conversion for clients
- Achieved 33% decrease in quality impression costs
- Enhanced operational efficiency through automated campaign optimization
- None.
Insights
The launch of Total Media Performance represents a strategic pivot for IAS, leveraging AI to bridge the critical gap between media quality measurement and performance optimization. The solution's architecture, combining pre-bid protection with dynamic performance profiles, addresses a fundamental challenge in programmatic advertising - the ability to optimize media buying in real-time while maintaining quality standards.
The demonstrated results for the global tech brand -
Most significantly, this platform evolution transforms IAS from a pure measurement provider into a performance optimization platform, substantially expanding its total addressable market. This positions IAS to compete more directly with demand-side platforms (DSPs) while maintaining its independent verification credentials.
The TMP launch represents a significant market opportunity in the programmatic advertising ecosystem. The solution's ability to provide end-to-end transparency while optimizing for both quality and cost addresses two critical pain points for advertisers: supply chain opacity and performance optimization. The integration across DSPs for unified quality protection is particularly valuable for large advertisers managing multi-platform campaigns.
The automated in-flight optimization capability, powered by Dynamic Performance Profiles, is a game-changer. This feature allows advertisers to maximize campaign effectiveness without manual intervention, potentially reducing operational costs while improving outcomes. The privacy-safe contextual targeting approach also future-proofs the solution against ongoing privacy regulation changes and cookie deprecation.
For investors, this product launch signals IAS's evolution from a verification service to a comprehensive performance platform, potentially leading to expanded revenue streams and higher customer retention rates through deeper integration into advertisers' workflows.
Total Media Performance Unites Media Quality Insights with AI-Powered Optimization for End-to-End Transparency
Leveraging responsible and trusted artificial intelligence (AI) models to align media quality with cost and outcomes, TMP empowers advertisers to drive ad effectiveness through quality path optimization with end-to-end transparency across the programmatic supply chain.
"The launch of TMP marks a significant evolution for IAS as we expand beyond media efficiency and brand protection to deliver a unified marketing performance solution," said Lisa Utzschneider, CEO of IAS. "We're uniquely positioned to help advertisers unlock data to transform media quality insights into actionable, revenue-driving strategies and achieve superior results across the increasingly fragmented digital media ecosystem."
With Total Media Performance, global advertisers can now:
- Boost Outcomes: IAS pre-bid protection delivers ROI by prioritizing quality media that drives outcomes and protection of brand equity in one cohesive solution. Advertisers can seamlessly sync quality protection across DSPs for operational efficiency.
- Gain Greater Transparency: TMP drives ROI by combining media quality and cost insights with IAS's quality path optimization. Advertisers are empowered with supply chain transparency to optimize towards the most efficient media for superior outcomes.
- Automate In-Flight: Dynamic Performance Profiles enable advertisers to maximize reach and performance and automatically adjust campaigns mid-flight with dynamic, privacy-safe contextual targeting.
"With TMP, IAS can now equip advertisers with advanced tools to maximize their media investments, driving both efficiency and exceptional outcomes," said Srishti Gupta, CPO of IAS. "We are committed to evolving TMP to meet advertisers' needs, helping them reduce media waste, drive superior performance, and safeguard brand equity in the evolving media landscape."
IAS's TMP is able to demonstrate the true financial impact of media quality. By reallocating spend towards higher-quality paths, IAS delivered a
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
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