Integral Ad Science Appoints Khurrum Malik as Chief Marketing Officer
Integral Ad Science (Nasdaq: IAS) has appointed Khurrum Malik as its new Chief Marketing Officer, effective immediately. Malik, who previously led global business marketing at Spotify, will oversee the company's marketing strategy and growth initiatives from New York. His background includes roles at Compass and Meta and he holds multiple degrees from the University of Virginia. CCO Yannis Dosios expressed confidence that Malik's expertise will enhance IAS's market presence and help communicate its value proposition.
- Appointment of Khurrum Malik as CMO expected to accelerate marketing strategy and growth initiatives.
- Malik brings extensive experience from Spotify, Compass, and Meta, which may enhance IAS's market competitiveness.
- None.
Proven industry leader to drive marketing strategy and accelerate growth initiatives
NEW YORK, Nov. 29, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS) today announced the appointment of Khurrum Malik as Chief Marketing Officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy. Malik will be based in New York and report directly to Yannis Dosios, Chief Commercial Officer.
Malik is a technology marketing leader with a broad range of experience driving growth for public and private companies. Most recently, Malik was Head of Global Business Marketing at Spotify, where he led business marketing, creative, product marketing, measurement, and analytics teams within Spotify's advertising business. Previously, he served as CMO of Compass, a real estate technology platform, and was Head of Product Marketing at Meta. Malik holds an MBA, M.S., and B.A. from the University of Virginia.
"Khurrum's impressive background and passion for technology and marketing will be instrumental to driving our go-to-market strategies and increasing awareness of our value proposition," said Yannis Dosios, Chief Commercial Officer IAS. "We are excited for him to lead the marketing effort for IAS."
"IAS has set the global benchmark for trust and transparency in digital media quality. I look forward to working with the entire IAS team to ensure global marketers, publishers, and media platforms understand how best to leverage our technology and insights to activate brand-safe and ROI-driven campaigns," said Malik.
Malik is a recognized industry leader, having guided teams to win Cannes Lions (Gold), AdAge Creativity, Webby, and Internet Advertising Bureau awards.
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.
CONTACT: press@integralads.com
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SOURCE Integral Ad Science, Inc.
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