IAS Signal is Enhanced to Include Total Visibility™ Dashboard

Rhea-AI Summary

Integral Ad Science (Nasdaq: IAS) has upgraded its IAS Signal platform to include the Total Visibility™ dashboard, enhancing advertisers' access to critical insights into supply path management. This new feature, supported by a dedicated Outcomes team, aims to improve understanding of media quality and its financial impact. IAS's QPO solution facilitates media quality verification, cost quantification, and efficient media optimization. The Total Visibility™ solution has reportedly increased campaign performance by up to 22% in media cost efficiency by reallocating budgets towards higher quality channels.

Positive

• Enhanced IAS Signal platform with Total Visibility™ dashboard
• Access to comprehensive supply path insights
• New Outcomes team providing personalized support
• Proven increase in campaign performance by up to 22% in media cost efficiency

Negative

• None.

Drive marketing outcomes with IAS's Quality Path Optimization (QPO) Solution

NEW YORK, May 25, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced enhancements to IAS Signal that will incorporate the Total Visibility™ solution via a new and improved dashboard. With this enhancement, clients can now access critical insights into their supply paths in one reporting platform, simplifying how they analyze and manage campaign performance.

Advertisers will gain access to the complete Total Visibility™ solution along with personalized support from our newly formed Outcomes team, enabling them to understand the true financial impact of their media quality and drive marketing outcomes.

"Brands and agencies want more visibility into their programmatic buys to understand what optimizations can improve campaign performance and drive high-quality supply paths," said Lisa Utzschneider, CEO at Integral Ad Science. "Leveraging IAS's QPO solution and metrics like qCPM will allow advertisers to identify the most effective channels for purchasing high-quality inventory at the most efficient cost."

IAS recognizes the importance advertisers place on understanding the supply path. We have also expanded our partner integrations, making Total Visibility™ globally available with additional key platforms such as Xandr, Beeswax (now part of FreeWheel), Bidtellect, and more. We are working to support even more platform partner integrations this year with partners like MediaMath, Viant, and Adform.

Advertisers are approaching supply path optimization strategically and deploying strategies to seek high-quality media underpinned by efficient investments," said Joshua Turner, Vice President of Product Management at Xandr. "With this integration, advertisers can now understand and optimize their digital campaigns, so they can also drive optimal marketing outcomes in addition to gaining financial transparency."

IAS's QPO solution, Total Visibility™ helps buyers uncover inefficiencies within the supply paths allowing advertisers to optimize toward the most efficient and high-quality paths while campaigns are still in flight. With IAS's QPO solution, advertisers can now:

• Verify media quality against IAS's standard Brand Safety, IVT, and Viewability metrics,
• Quantify media cost and understand the financial impact of blocked ads and the cost of quality inventory all in one place,
• Optimize media efficiency to unlock premium performance at efficient pricing

Total Visibility has been proven to increase advertisers' programmatic campaign performance, delivering up to 22% media cost efficiency by reallocating spend to higher quality paths.

About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com

CONTACT: press@integralads.com

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SOURCE Integral Ad Science, Inc.

FAQ

What is the IAS Signal enhancement announced on May 25, 2022?

Integral Ad Science enhanced its IAS Signal platform to incorporate the Total Visibility™ dashboard, providing advertisers with better insights into their supply paths.

How can advertisers benefit from IAS's Total Visibility™ solution?

Advertisers can verify media quality, quantify media costs, and optimize media efficiency using the Total Visibility™ solution.

What impact does the Total Visibility™ solution have on campaign performance?

The Total Visibility™ solution has demonstrated up to 22% increased media cost efficiency by reallocating spending to higher quality paths.

What are the key features included in IAS's QPO solution?

Features include media quality verification, cost quantification, and optimization of media efficiency in real-time.

When was the IAS Signal enhancement announced?

The IAS Signal enhancement was announced on May 25, 2022.