IAS EXTENDS QUALITY ATTENTION™ PRODUCT TO PUBLISHERS TO DRIVE YIELD AND MAXIMIZE REVENUE
Integral Ad Science (Nasdaq: IAS) has announced the availability of its Quality Attention™ measurement product for publishers and sell-side platforms (SSPs). This extension of the product, previously only available to advertisers, empowers publishers with actionable insights on their inventory to improve yield optimization and drive revenue opportunities. The enhancement enables publishers and SSPs to demonstrate inventory quality, enhance ad effectiveness, and optimize user engagement.
Key benefits for publishers and SSPs include:
- Revenue Opportunity: Drive yield and maximize revenue with IAS attention scores
- Transparency into Advertiser Performance: Increased visibility into how ad visibility, environment, and customer interaction impact campaign effectiveness
- Inventory Potential: Optimize performance to drive quality and improve site experience
- Unique Revenue Streams: Create new streams by packaging attention data into custom segments
IAS's Quality Attention Scores enable publishers to leverage their best-performing inventory and justify CPMs by delivering better performance. This extension aims to create a standardized ecosystem for both buy- and sell-side to transact on attention metrics.
Integral Ad Science (Nasdaq: IAS) ha annunciato la disponibilità del suo prodotto di misurazione della Qualità dell'Attenzione™ per editori e piattaforme di vendita (SSP). Questa estensione del prodotto, precedentemente disponibile solo per gli inserzionisti, fornisce agli editori approfondimenti utili sulle loro risorse per migliorare l'ottimizzazione del rendimento e generare opportunità di guadagno. Il miglioramento consente a editori e SSP di dimostrare la qualità dell'inventario, migliorare l'efficacia degli annunci e ottimizzare il coinvolgimento degli utenti.
I principali vantaggi per editori e SSP includono:
- Opportunità di Guarigione: Aumentare il rendimento e massimizzare le entrate con i punteggi di attenzione IAS
- Trasparenza sulle Prestazioni degli Inserzionisti: Maggiore visibilità su come la visibilità degli annunci, l'ambiente e l'interazione del cliente influenzano l'efficacia delle campagne
- Potenziale di Inventario: Ottimizzare le prestazioni per migliorare la qualità e l'esperienza del sito
- Flussi di Entrate Unici: Creare nuovi flussi combinando i dati di attenzione in segmenti personalizzati
I punteggi di Qualità dell'Attenzione di IAS consentono agli editori di sfruttare il loro inventario con le migliori prestazioni e giustificare i CPM fornendo risultati migliori. Questa estensione mira a creare un ecosistema standardizzato per il buy-side e il sell-side per transare su metriche di attenzione.
Integral Ad Science (Nasdaq: IAS) ha anunciado la disponibilidad de su producto de medición de Atención de Calidad™ para editores y plataformas de venta (SSP). Esta ampliación del producto, previamente disponible solo para anunciantes, empodera a los editores con información útil sobre su inventario para mejorar la optimización del rendimiento y generar oportunidades de ingresos. La mejora permite a los editores y SSP demostrar la calidad del inventario, mejorar la efectividad de los anuncios y optimizar la participación del usuario.
Los principales beneficios para editores y SSP incluyen:
- Oportunidad de Ingresos: Aumentar el rendimiento y maximizar los ingresos con las puntuaciones de atención de IAS
- Transparencia sobre el Desempeño del Anunciante: Mayor visibilidad sobre cómo la visibilidad del anuncio, el entorno y la interacción con el cliente impactan en la efectividad de la campaña
- Potencial de Inventario: Optimizar el rendimiento para impulsar la calidad y mejorar la experiencia en el sitio
- Flujos de Ingresos Únicos: Crear nuevos flujos empaquetando datos de atención en segmentos personalizados
Las Puntuaciones de Atención de Calidad de IAS permiten a los editores aprovechar su inventario de mejor rendimiento y justificar los CPM al ofrecer mejores resultados. Esta ampliación tiene como objetivo crear un ecosistema estandarizado para que tanto el buy-side como el sell-side transaccionen sobre métricas de atención.
Integral Ad Science (Nasdaq: IAS)는 품질 주의™ 측정 제품을 출판사 및 판매 측 플랫폼(SSP)에 제공한다고 발표했습니다. 이전에는 광고주에게만 제공되던 이 제품의 확장은 출판사에게 재고에 대한 실행 가능한 통찰력을 제공하여 수익 최적화를 개선하고 수익 기회를 창출할 수 있도록 합니다. 이 개선은 출판사와 SSP가 재고 품질을 입증하고, 광고 효과를 향상시키며, 사용자 참여를 최적화할 수 있게 합니다.
출판사와 SSP를 위한 주요 이점에는 다음이 포함됩니다:
- 수익 기회: IAS 주의 점수로 수익을 높이고 최대화
- 광고주 성과에 대한 투명성: 광고 가시성, 환경 및 고객 상호작용이 캠페인 효과에 미치는 영향을 더 잘 이해할 수 있습니다
- 재고 잠재력: 성과를 최적화하여 품질을 높이고 사이트 경험을 개선
- 독특한 수익 흐름: 주의 데이터를 패키징하여 맞춤형 세그먼트를 만들어 새로운 수익원을 창출
IAS의 품질 주의 점수는 출판사가 최고의 성과를 낼 수 있는 재고를 활용하고 더 나은 성과를 제공함으로써 CPM을 정당화할 수 있게 합니다. 이 확장은 주의 메트릭스에 대해 거래할 수 있도록 구매 측과 판매 측 모두를 위한 표준화된 생태계를 만드는 것을 목표로 합니다.
Integral Ad Science (Nasdaq: IAS) a annoncé la disponibilité de son produit de mesure de l'Attention de Qualité™ pour les éditeurs et les plateformes sell-side (SSP). Cette extension du produit, auparavant uniquement disponible pour les annonceurs, permet aux éditeurs d'obtenir des informations exploitables sur leur inventaire pour améliorer l'optimisation des rendements et générer des opportunités de revenus. Cette amélioration permet aux éditeurs et aux SSP de démontrer la qualité de leur inventaire, d'améliorer l'efficacité des annonces et d'optimiser l'engagement des utilisateurs.
Les principaux avantages pour les éditeurs et les SSP incluent :
- Opportunité de Revenus : Augmenter le rendement et maximiser les revenus avec les scores d'attention IAS
- Transparence de la Performance des Annonceurs : Visibilité accrue sur l'impact de la visibilité des annonces, de l'environnement et de l'interaction client sur l'efficacité des campagnes
- Potentiel d'Inventaire : Optimiser les performances pour améliorer la qualité et l'expérience du site
- Flux de Revenus Uniques : Créer de nouveaux flux en emballant les données d'attention dans des segments personnalisés
Les Scores d'Attention de Qualité d'IAs permettent aux éditeurs de tirer parti de leur inventaire le plus performant et de justifier les CPM en fournissant de meilleures performances. Cette extension vise à créer un écosystème standardisé pour que le buy-side et le sell-side puissent transiger sur des métriques d'attention.
Integral Ad Science (Nasdaq: IAS) hat die Verfügbarkeit seines Qualitätsaufmerksamkeit™ Messprodukts für Publisher und Sell-Side-Plattformen (SSP) angekündigt. Diese Erweiterung des Produkts, das zuvor nur für Werbetreibende verfügbar war, ermöglicht Publishern umsetzbare Erkenntnisse über ihr Inventar, um die Ertragsoptimierung zu verbessern und Einnahmechancen zu schaffen. Die Verbesserung ermöglicht es Publishern und SSP, die Qualität des Inventars zu demonstrieren, die Werbeeffektivität zu steigern und das Nutzerengagement zu optimieren.
Die wichtigsten Vorteile für Publisher und SSP umfassen:
- Einnahmeopportunität: Erträge steigern und Einnahmen maximieren mit IAS-Aufmerksamkeitswerten
- Transparenz über die Leistung der Werbetreibenden: Erhöhte Sichtbarkeit darüber, wie die Sichtbarkeit von Anzeigen, die Umgebung und die Kundeninteraktion die Kampagneneffektivität beeinflussen
- Inventarpotential: Leistung optimieren, um Qualität zu steigern und die Benutzererfahrung zu verbessern
- Einzigartige Einnahmequellen: Neue Einnahmequellen schaffen, indem Aufmerksamkeitsdaten in benutzerdefinierte Segmente verpackt werden
Die Qualitätsaufmerksamkeitswerte von IAS ermöglichen es Publishern, ihr bestperformendes Inventar zu nutzen und CPMs durch bessere Leistungen zu rechtfertigen. Diese Erweiterung zielt darauf ab, ein standardisiertes Ökosystem sowohl für den Käufer- als auch den Verkäuferseite zu schaffen, um mit Aufmerksamkeitsmetriken zu transagieren.
- Extension of Quality Attention™ product to publishers and SSPs, potentially expanding IAS's market reach
- Potential for increased revenue for IAS through new product offerings
- Creation of a standardized ecosystem for buy- and sell-side transactions on attention metrics
- Reported 130% lift in conversion rates for brands focusing on higher IAS attention scores
- None.
Insights
The extension of IAS's Quality Attention™ product to publishers and SSPs represents a significant development in the digital advertising ecosystem. This move creates a standardized metric for both buy- and sell-side participants, potentially streamlining transactions and valuations in the ad market.
Key implications include:
- Enhanced revenue opportunities for publishers, with up to
130% lift in conversion rates for brands focusing on higher attention scores - Improved transparency and optimization potential for inventory
- New revenue streams through attention-based audience segments
For IAS, this expansion could strengthen its market position and potentially increase its revenue streams. However, the impact on IAS's stock may be gradual, as market adoption and revenue realization will take time. Investors should monitor upcoming financial reports for signs of increased adoption and revenue growth from this product extension.
While this product expansion is strategically sound, its immediate financial impact on IAS may be The company's market cap of
Investors should focus on:
- Adoption rates among publishers and SSPs in the coming quarters
- Any changes in IAS's revenue model or pricing structure for this expanded offering
- Potential impact on gross margins, as serving both buy- and sell-side could affect operational costs
Long-term, if successful, this move could solidify IAS's position in the attention metrics market, potentially leading to increased market share and improved financial performance. However, short-term stock impact may be muted unless the company provides specific guidance on expected revenue contribution from this product extension.
Quality Attention™ Provides Publishers and SSPs with Actionable Attention Metrics that Enable a Greater Demonstration of Value to Advertisers
The latest enhancement to Quality Attention enables publishers and SSPs to demonstrate inventory quality, enhance their ad effectiveness, and optimize user engagement. Now, publishers and platforms can report on similar metrics available for IAS brand and agency customers, creating a standardized ecosystem for the buy- and sell-side to transact on attention.
"We are excited to help both publishers and advertisers better understand consumer behavior and improve campaign strategy," said Cameron Miille, CRO of Publica by IAS. "Our Quality Attention offering is purpose-built to provide meaningful insights that drive increased revenue for publishers and platforms, and result in higher conversions and ROAS for advertisers."
Quality Attention for Publishers provides publishers and SSPs with:
- Revenue Opportunity: Drive yield and maximize revenue with IAS attention scores. Now, publishers can better demonstrate inventory quality with advertisers using IAS attention scores, which have been shown to have a strong correlation to campaign performance. Brands that focus on driving higher IAS attention scores achieve up to a
130% lift in conversion rates. - Transparency into Advertiser Performance: Publishers have increased visibility into advertiser performance with insights into how ad visibility, the ad environment, and customer interaction impact campaign effectiveness.
- Inventory Potential: Attention insights can be harnessed to continuously optimize performance, such as ad format and placement, to drive quality and improve site experience.
- Unique Revenue Streams: Publishers and platforms are empowered to create new, unique revenue streams by easily packaging attention data into custom, attention-based segments that drive advertiser reach among unique and highly engaged audiences.
With advanced machine learning technology and a variety of signals obtained as part of IAS's core technology, including viewability and user interaction, IAS weighs metrics into a single attention score. Actionable insights through IAS Quality Attention Scores enable publishers to take advantage of their best-performing inventory and justify CPMs by delivering better performance.
"At Tripadvisor we want to communicate to our partners the value of advertising on our site. We're excited to demonstrate our audience's engagement using attention metrics our advertisers are familiar with," said Jacquie Pelusi, Senior Director, Commercial Operations, at Tripadvisor. "We will leverage these capabilities to deliver enhanced value, provide more precise engagement and drive even more impact."
As publishers seek data to attract and retain advertiser investment, IAS continues to provide the proper tools to uncover insights that ultimately drive revenue for the sell-side. In addition, Quality Attention data can be used to create custom segments and packages, opening new monetization opportunities and unique PMP offerings.
In July 2024, IAS announced the expansion of its Quality Attention™ measurement product for mobile in-app support. In January 2024, IAS announced the general availability of its Quality Attention™ measurement product – the first to unify media quality and eye tracking with machine learning.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
FAQ
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