Horizon Media Holdings Appoints Tech Visionary and Industry Powerhouse Bob Lord as Its First President
Horizon Media Holdings has appointed Bob Lord as its first President, reporting to CEO Bill Koenigsberg. Lord brings over three decades of experience in marketing, media, and technology, including roles as IBM's first Chief Digital Officer and AOL's President. In his new role, Lord will oversee the company's diversified businesses, focusing on integrating advanced technologies and leading international strategy.
Lord's previous achievements include revolutionizing IBM's go-to-market strategy, launching the Call for Code initiative, and leading The Weather Company. At AOL, he developed a leading programmatic media platform, and as Global CEO of Razorfish, he oversaw its transformation into a digital marketing leader.
The appointment aligns with Horizon's focus on enterprise innovation and technology transformation. Lord currently serves on several boards, including Integral Ad Science (IAS) and Finance of America, and is an Executive Fellow at Harvard Business School.
Horizon Media Holdings ha designato Bob Lord come primo Presidente, riportando al CEO Bill Koenigsberg. Lord porta con sé oltre tre decenni di esperienza in marketing, media e tecnologia, avendo ricoperto ruoli come il primo Chief Digital Officer di IBM e Presidente di AOL. Nel suo nuovo ruolo, Lord supervisionerà le attività diversificate dell'azienda, concentrandosi sull'integrazione di tecnologie avanzate e sulla guida della strategia internazionale.
Le precedenti conquiste di Lord includono la rivoluzione della strategia di go-to-market di IBM, il lancio dell'iniziativa Call for Code e la guida di The Weather Company. In AOL, ha sviluppato una piattaforma di media programmatici di spicco e, come CEO globale di Razorfish, ha supervisionato la sua trasformazione in un leader del marketing digitale.
La nomina è in linea con l'attenzione di Horizon sull'innovazione imprenditoriale e sulla trasformazione tecnologica. Lord attualmente fa parte di diversi consigli, tra cui Integral Ad Science (IAS) e Finance of America, ed è Executive Fellow alla Harvard Business School.
Horizon Media Holdings ha nombrado a Bob Lord como su primer Presidente, reportando al CEO Bill Koenigsberg. Lord aporta más de tres décadas de experiencia en marketing, medios y tecnología, incluyendo roles como el primer Chief Digital Officer de IBM y Presidente de AOL. En su nuevo rol, Lord supervisará los negocios diversificados de la empresa, centrándose en la integración de tecnologías avanzadas y liderando la estrategia internacional.
Los logros previos de Lord incluyen la revolución de la estrategia de go-to-market de IBM, el lanzamiento de la iniciativa Call for Code y la dirección de The Weather Company. En AOL, desarrolló una plataforma de medios programáticos líder y, como CEO global de Razorfish, supervisó su transformación en un líder del marketing digital.
El nombramiento se alinea con el enfoque de Horizon en la innovación empresarial y la transformación tecnológica. Lord actualmente forma parte de varias juntas, incluyendo Integral Ad Science (IAS) y Finance of America, y es Executive Fellow en la Harvard Business School.
호라이즌 미디어 홀딩스는 밥 로드를 첫 번째 사장으로 임명하였으며, CEO인 빌 코에닉스버그에게 보고합니다. 로드는 IBM의 첫 번째 디지털 책임자와 AOL의 사장으로서 30년 이상의 마케팅, 미디어 및 기술 경력을 보유하고 있습니다. 새로운 역할에서 로드는 회사의 다양화된 비즈니스를 감독하며, 첨단 기술 통합과 국제 전략 이끌기에 주력할 것입니다.
로드의 이전 성과로는 IBM의 시장 진출 전략 혁신, Call for Code 이니셔티브 출범, The Weather Company의 경영이 포함됩니다. AOL에서는 선도적인 프로그램 광고 미디어 플랫폼을 개발하였고, Razorfish의 글로벌 CEO로서 디지털 마케팅 리더로의 변모를 감독하였습니다.
이번 임명은 호라이즌의 기업 혁신 및 기술 변혁에 대한 집중과 일치합니다. 로드는 현재 인티그랄 광고 과학 (IAS)와 Finance of America와 같은 여러 이사회에서 활동하고 있으며, 하버드 비즈니스 스쿨의 Executive Fellow입니다.
Horizon Media Holdings a nommé Bob Lord en tant que premier Président, rapportant au CEO Bill Koenigsberg. Lord apporte plus de trois décennies d'expérience en marketing, médias et technologies, ayant occupé des rôles tels que premier Chief Digital Officer d'IBM et Président d'AOL. Dans son nouveau rôle, Lord supervisera les entreprises diversifiées de la société, en se concentrant sur l'intégration de technologies avancées et en dirigeant la stratégie internationale.
Les réalisations précédentes de Lord incluent la révolution de la stratégie de mise sur le marché d'IBM, le lancement de l'initiative Call for Code, et la direction de The Weather Company. Chez AOL, il a développé une plateforme de médias programmatique de premier plan et, en tant que CEO mondial de Razorfish, il a supervisé sa transformation en leader du marketing numérique.
Cette nomination s'inscrit dans la stratégie d'Horizon axée sur l'innovation des entreprises et la transformation technologique. Lord siège actuellement dans plusieurs conseils, y compris Integral Ad Science (IAS) et Finance of America, et est Executive Fellow à la Harvard Business School.
Horizon Media Holdings hat Bob Lord zum ersten Präsidenten ernannt, der dem CEO Bill Koenigsberg berichtet. Lord bringt über drei Jahrzehnte Erfahrung in Marketing, Medien und Technologie mit, einschließlich Rollen als ersten Chief Digital Officer von IBM und Präsident von AOL. In seiner neuen Rolle wird Lord die diversifizierten Geschäfte des Unternehmens überwachen und sich auf die Integration fortschrittlicher Technologien sowie die Führung der internationalen Strategie konzentrieren.
Zu Lords bisherigen Erfolgen gehören die Revolutionierung der Markteinführungsstrategie von IBM, die Einführung der Call for Code-Initiative und die Leitung von The Weather Company. Bei AOL entwickelte er eine führende programmatische Medienplattform und als globaler CEO von Razorfish überwachte er deren Transformation zu einem führenden digitalen Marketingspezialisten.
Die Ernennung entspricht dem Fokus von Horizon auf Unternehmensinnovation und technologische Transformation. Lord ist derzeit in mehreren Vorständen tätig, darunter Integral Ad Science (IAS) und Finance of America, und ist Executive Fellow an der Harvard Business School.
- Strategic appointment of an experienced tech and media executive with proven track record
- Focus on AI integration and advanced technology implementation
- Potential for international expansion and business diversification
- Strong leadership background in digital transformation and innovation
- None.
– Newly Created Role Underscores Horizon's Focus on Enterprise Innovation, Technology Transformation, and Client-Centered Growth –
Horizon Media Holdings, the privately-held umbrella organization that includes Horizon Media – the world's largest independent media agency – also houses affiliate agencies including Horizon Next (full-service marketing); Night Market (commerce); One Horizon (full-service advertising); HS&E (sports and experiential) Blue Hour Studios (social agency); First Tube (moments marketing); 305 (multicultural); and Green Thread (B2B marketing). As President, Lord will oversee the development and alignment of the company's diversified businesses across each of its offices, integrating advanced technologies, data accessibility, and innovative solutions to ensure Horizon remains at the forefront of helping clients solve new challenges in an ever-evolving marketing landscape. He will also lead the company's international strategy.
Lord, who stepped away from the marketing and media industry for nearly a decade to take on leadership roles in advanced technology, has a distinguished career driving enterprise transformation and innovation. As IBM's first Chief Digital Officer, he infused AI across IBM's applications, revolutionized its go-to-market strategy, and launched a groundbreaking initiative, Call for Code, to address societal challenges using advanced technology. He successfully divested core units to align with IBM's business strategy and orchestrated the sale of The Weather Company, which he led for two years, to a private equity partner. Earlier, as President of AOL, he led the development of an industry-leading programmatic media platform, transforming the digital advertising landscape. As Global CEO of Razorfish, he oversaw the company's transformation into a global leader in digital marketing and its acquisition by Publicis Groupe.
"Bob's extraordinary track record is synonymous with transformation," said Koenigsberg. "His accomplishments across technology, innovation, and business transformation make him the ideal leader to drive Horizon Holdings forward. He brings a unique executive leadership at the nexus of media, marketing, and technology, and his experience leading digital ecosystems, building media platforms, and scaling global agencies aligns perfectly with our vision for growth. With Bob's ability to harness advanced technology to build ecosystems that not only solve complex challenges but also drive real growth for clients, we are set to go deeper into new frontiers while strengthening our core. I look forward to working with him to ensure we remain agile, forward-thinking, and deeply attuned to the voice of our clients, redefining what it means to be an independent, tech-centered, and people-first organization."
Lord serves on the boards of Integral Ad Science (NASDAQ: IAS) and Finance of America (NYSE: FOA), as well as private companies Delve and Certified Collectibles Group (CCG). He has previously served on the boards of Williams-Sonoma (NYSE: WSM), various Blackstone portfolio companies, AquaFinance, and Screenvision Media. In addition, he is currently an Executive Fellow at Harvard Business School teaching in the entrepreneurial program "Scaling Technology Ventures."
"I am honored to join Horizon Holdings and contribute to shaping its next chapter," said Lord. "Horizon Media has built an incredible reputation for delivering innovative, client-first media solutions, and Horizon Holdings represents an exciting opportunity to build on this foundation. Stepping away from media and marketing for almost a decade to immerse myself in AI, data, and quantum computing was a transformative experience – one that provided invaluable insights into how advanced technologies can unlock new possibilities, solve challenges, and revolutionize business and society."
"Now, he continued, "I'm focused on bringing this experience back to the marketing and media industry to modernize technology tool sets with AI and allow greater transparency into consumer data. This approach will help to maximize ROAS and deliver an increased value exchange for brands and their customers. Horizon Media Holdings and its long history of media innovation is uniquely positioned to lead this revolution. Together with Bill and the broader team, we'll explore new opportunities, develop bold solutions driven by real-time data insights, and utilize Large Language Models (LLMs) and cutting-edge data tools to create an integrated open marketing platform and ecosystem for our clients and partners."
Lord has been named one of CRN's 50 "Most Influential" Channel Chiefs and one of Adweek's Top 50 Media, Marketing and Tech Executives. He also co-authored a book, "CONVERGE: Transforming Business at the Intersection of Marketing and Technology." Lord holds a BS in Industrial Engineering and Operations Research from
About Horizon Media Holdings
Horizon Media Holdings is the privately-held parent company of Horizon Media, the largest
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