Vimeo Brings The Power Of Video To Constant Contact

Rhea-AI Summary

Vimeo and Constant Contact have formed a strategic partnership to integrate video marketing tools within Constant Contact's platform. This collaboration allows users to create, host, and manage videos seamlessly, enhancing email marketing campaigns. Constant Contact users will benefit from features such as video creation, GIF embedding, lead capturing, and performance measurement from a single dashboard. This partnership joins others like GoDaddy and Shopify, further solidifying Vimeo's role in empowering businesses through video.

Positive

• Strategic partnership enhances Constant Contact’s marketing tools with Vimeo’s video capabilities.
• Users can create and distribute marketing videos, embed GIFs, and measure performance from one platform.
• Vimeo’s extensive user base of over 200 million users bolsters the partnership's potential.

Negative

• None.

NEW YORK, April 8, 2021 /PRNewswire/ -- Vimeo, the world's leading all-in-one video solution, and Constant Contact, a leading online marketing and ecommerce platform, today announced a strategic partnership aimed at bringing the power of video to hundreds of thousands of marketers globally. Vimeo — the first fully-integrated video partner for Constant Contact's suite of tools — will now power scalable video creation, hosting, and management directly within Constant Contact's marketing platform.

Following the launch of Vimeo's new video marketing capabilities earlier this year, this integration unlocks access to Vimeo's full suite of tools designed to help marketers reach and convert new customers with video. Constant Contact users will enjoy the ability to easily create and distribute eye-catching marketing videos, embed gifs in email campaigns, capture leads with contact forms and sync them to their Constant Contact accounts, and measure video performance from one secure dashboard.

"Including video and other dynamic content directly in email marketing campaigns is one of the best ways to improve performance," said Joe Ribaudo, Director of Channel Marketing at Constant Contact. "By combining Constant Contact's powerful email marketing tools with Vimeo's all-in-one video solutions, we're empowering business leaders to embrace their creativity and build immersive email campaigns that convert. The ability to translate these video views into business leads also provides new possibilities for brands who fuse their ecommerce strategy with email marketing."

"Video is proven to be one of the most effective ways for marketers to reach and engage customers online. But the barriers for producing video remain high. Vimeo is committed to integrating our simple, easy-to-use capabilities across the web so every business can successfully use video in their campaigns. We're thrilled to bring our world-class tools to Constant Contact's community," said Richard Bloom, SVP of Business Development at Vimeo.

Constant Contact is the latest Powered by Vimeo partner, joining GoDaddy, Shopify, Facebook, Eventbrite, Pinterest, and Patreon. Vimeo is focused on strategic partnerships to empower more businesses and marketers to succeed with video.

To learn more about Powered by Vimeo, please visit: vimeo.com/partners.

About Vimeo
Vimeo is the world's leading all-in-one video software solution. Our platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. We proudly serve our growing community of over 200 million users — from creatives to entrepreneurs to the world's largest companies. Vimeo is an operating business of IAC (NASDAQ:IAC). Learn more at www.vimeo.com.

About Constant Contact
Constant Contact, an established leader in online marketing, simplifies the complex task of marketing your business so you can achieve real results and sell more online. Whether it's setting up a website and online store, leveraging social and search features to get new customers, or sending great-looking emails with the power to drive more sales, we combine the right tools and advice to help get the results you want. Plus, our award-winning team of marketing advisors is there for each customer, every step of the way. For more information, visit: www.constantcontact.com.

View original content:http://www.prnewswire.com/news-releases/vimeo-brings-the-power-of-video-to-constant-contact-301265026.html

SOURCE Vimeo

FAQ

What is the significance of the Vimeo and Constant Contact partnership for IAC shareholders?

The partnership strengthens IAC's investment in Vimeo by enhancing its market positioning and service offerings.

When was the partnership between Vimeo and Constant Contact announced?

The partnership was announced on April 8, 2021.

How does the partnership benefit Constant Contact users?

It allows them to create and manage video marketing content directly within the Constant Contact platform.

Which companies are included in Vimeo's 'Powered by Vimeo' program?

Companies include GoDaddy, Shopify, Facebook, Eventbrite, Pinterest, and Patreon.

What features does Vimeo provide to Constant Contact users?

Users can create and distribute marketing videos, embed GIFs, capture leads, and measure video performance.