New MessageGears and Smartling Integration Powers Email Translation for Vimeo
MessageGears and Smartling have announced a partnership to integrate Smartling's LanguageAI technology into MessageGears' platform, enabling email translation and localization across 450+ languages. The integration was implemented at Vimeo's (VMEO) request to enhance their global customer engagement strategy.
The integration features include translation submission directly from MessageGears' platform to Smartling, enhanced testing capabilities with preview options, and automatic content localization. The system ensures recipients receive emails in their preferred language, with real-time tracking and optimization capabilities.
MessageGears e Smartling hanno annunciato una partnership per integrare la tecnologia LanguageAI di Smartling nella piattaforma di MessageGears, consentendo la traduzione e la localizzazione delle email in oltre 450 lingue. L'integrazione è stata richiesta da Vimeo (VMEO) per migliorare la loro strategia di coinvolgimento dei clienti a livello globale.
Le caratteristiche dell'integrazione includono la possibilità di inviare richieste di traduzione direttamente dalla piattaforma di MessageGears a Smartling, capacità di testing avanzato con opzioni di anteprima e localizzazione automatica dei contenuti. Il sistema garantisce che i destinatari ricevano le email nella loro lingua preferita, con funzionalità di tracciamento in tempo reale e ottimizzazione.
MessageGears y Smartling han anunciado una asociación para integrar la tecnología LanguageAI de Smartling en la plataforma de MessageGears, lo que permite la traducción y localización de correos electrónicos en más de 450 idiomas. La integración se implementó a solicitud de Vimeo (VMEO) para mejorar su estrategia de compromiso global con los clientes.
Las características de la integración incluyen la posibilidad de enviar solicitudes de traducción directamente desde la plataforma de MessageGears a Smartling, capacidades de prueba mejoradas con opciones de vista previa y localización automática de contenidos. El sistema garantiza que los destinatarios reciban correos electrónicos en su idioma preferido, con capacidades de seguimiento y optimización en tiempo real.
MessageGears와 Smartling이 협력하여 Smartling의 LanguageAI 기술을 MessageGears 플랫폼에 통합한다고 발표했습니다. 이를 통해 450개 이상의 언어에서 이메일 번역 및 현지화가 가능해집니다. 이 통합은 Vimeo (VMEO)의 요청에 의해 이루어져, 글로벌 고객 참여 전략을 강화하는 데 도움을 주고자 합니다.
통합 기능으로는 MessageGears 플랫폼에서 Smartling으로 직접 번역 요청을 제출할 수 있는 기능, 미리보기 옵션이 포함된 향상된 테스트 기능, 자동 콘텐츠 현지화가 있습니다. 이 시스템은 수신자가 선호하는 언어로 이메일을 받을 수 있도록 보장하며, 실시간 추적 및 최적화 기능을 갖추고 있습니다.
MessageGears et Smartling ont annoncé un partenariat pour intégrer la technologie LanguageAI de Smartling dans la plateforme de MessageGears, permettant la traduction et la localisation des e-mails dans plus de 450 langues. L'intégration a été mise en œuvre à la demande de Vimeo (VMEO) pour améliorer leur stratégie d'engagement client à l'échelle mondiale.
Les fonctionnalités de l'intégration comprennent la soumission de traductions directement depuis la plateforme de MessageGears vers Smartling, des capacités de test améliorées avec des options d'aperçu et la localisation automatique du contenu. Le système garantit que les destinataires reçoivent les e-mails dans leur langue préférée, avec des capacités de suivi et d'optimisation en temps réel.
MessageGears und Smartling haben eine Partnerschaft angekündigt, um die LanguageAI-Technologie von Smartling in die Plattform von MessageGears zu integrieren. Dies ermöglicht die Übersetzung und Lokalisierung von E-Mails in über 450 Sprachen. Die Integration wurde auf Anfrage von Vimeo (VMEO) umgesetzt, um deren globale Kundenbindungsstrategie zu verbessern.
Zu den Funktionen der Integration gehören die direkte Einreichung von Übersetzungsanfragen von der Plattform von MessageGears an Smartling, verbesserte Testmöglichkeiten mit Vorschauoptionen und automatische Inhaltslokalisierung. Das System stellt sicher, dass die Empfänger E-Mails in ihrer bevorzugten Sprache erhalten, mit Echtzeit-Tracking- und Optimierungsfunktionen.
- Partnership enables Vimeo to expand global reach through multilingual email communications
- Integration streamlines workflow efficiency for content localization
- System provides real-time insights for performance optimization
- None.
Insights
The integration of MessageGears with Smartling's LanguageAI technology represents a minor operational enhancement for Vimeo's marketing capabilities. While the ability to translate email content into 450+ languages could potentially help Vimeo expand its global reach, the impact on the company's bottom line is likely to be minimal in the short term. This is primarily a workflow optimization tool that streamlines existing processes rather than opening significant new revenue streams.
The partnership mainly affects Vimeo's marketing operations and customer communication efficiency, but doesn't materially impact the company's core business model or financial performance. While improved localization could help with customer retention and engagement in international markets, the overall business impact appears relative to Vimeo's broader challenges in the competitive video platform market.
The partnership allows enterprise brands like Vimeo to create, preview, and deliver localized email content in 450+ languages.
"Vimeo prides itself on creating a great brand experience – and that starts by engaging with our customers in their own language,” said Charlie Ungaschick, CMO of Vimeo. “By integrating MessageGears and Smartling’s language technology into our workflow, we’re able to create targeted, high-quality content that communicates directly to our audience base and use real-time insights to optimize performance.”
MessageGears provides a warehouse-native customer engagement platform built for enterprise brands, and Smartling uses AI and machine learning to simplify translation workflows and deliver translation quality at scale.
Key features of the integration include:
- Translation and localization: Translate and localize billions of words into more than 450 languages.
- Easy submission: Submit email templates for translation from the MessageGears platform directly to Smartling, select supported languages, and track the translation status. Localized content is automatically imported from Smartling into MessageGears when it's ready.
- Enhanced testing: Preview localized content, send test emails in all translated languages, and receive notifications for each locale. MessageGears links each recipient's locale to the localized content, ensuring contacts always receive emails in their preferred language.
"We're thrilled to better serve Vimeo by offering Smartling’s AI translation natively in our email builder," said Taylor Jones, Chief Customer Officer at MessageGears. "They’re leading the charge when it comes to creating customer experiences that are uniquely engaging and valuable to millions of individual consumers. It's inspiring to see their commitment to innovation in customer engagement, and we look forward to helping them execute and exceed their goals."
While the partnership was spurred by Vimeo’s request, the Smartling integration is now available to all MessageGears customers.
“This is a great partnership with MessageGears that will help enterprise brands quickly and easily communicate with their global customers in their local languages,” said Aisling Nolan, VP of Customer Success at Smartling. “The ability to create remarkable marketing campaigns that can quickly and easily be adapted for a worldwide audience opens the door to unlimited possibility for our shared customers.”
Enterprises like Vimeo, Expedia, Chewy, and KAYAK leverage MessageGears to engage customers at the best moment across channels at all stages of the buyer’s journey. To learn more about how MessageGears can help you take advantage of your data warehouse, visit messagegears.com.
About MessageGears
MessageGears is the data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and 250+ third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. Founded with the goal of providing enterprise brands with total command of their data, MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.
About Smartling
Smartling's LanguageAITM platform is revolutionizing digital content translation and localization. Recognized as the top translation management system by CSA Research and G2 users, Smartling uses AI and machine learning to eliminate manual tasks, integrate with existing techstacks, and deliver translation quality at scale— all at a fraction of the cost and turnaround time of traditional translation. Smartling is the platform of choice for hundreds of B2B and B2C brands, including IHG Hotels & Resorts, Shopify, Pinterest, State Farm, British Airways, and Lyft. Smartling is a global team headquartered in
About Vimeo
Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241212782318/en/
Andy Prince
andy.prince@messagegears.com
512-289-4728
Source: MessageGears
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