Three-Michelin-Star Chef Corey Lee Partners with Hyundai Motor Group to Launch First Casual Dining Concept in Singapore

Rhea-AI Summary

Hyundai Motor Group collaborates with three-Michelin-star Chef Corey Lee to launch 'Na Oh,' a new casual dining restaurant in Singapore. Opening on June 15, 2024, at the Hyundai Motor Group Innovation Center Singapore (HMGICS), Na Oh aims to offer a unique dining experience that merges traditional Korean cuisine with modern innovation.

Chef Lee, renowned for his San Francisco restaurant Benu, will introduce a 4-course prix fixe menu featuring jinjitsang, a traditional Korean meal setting. Na Oh aims to be a cultural hub celebrating Korean cuisine, craft, and design, and will operate from Wednesday to Sunday for lunch and dinner. Booking in advance is recommended.

Find more information at: Hyundai Motor Group Innovation Center Singapore.

Positive

• Collaboration with renowned three-Michelin-star Chef Corey Lee.
• Introduction of a unique dining concept in Singapore, blending tradition and innovation.
• Na Oh offers a 4-course prix fixe menu, including the traditional Korean jinjitsang.
• The restaurant aims to be a cultural hub, integrating Korean cuisine, craft, and design.
• Located at the Hyundai Motor Group Innovation Center Singapore (HMGICS), enhancing brand visibility.
• Operation schedule from Wednesday to Sunday for lunch and dinner, catering to both locals and tourists.

Negative

• Potential financial risk if the new dining concept does not attract enough customers.
• High competition in Singapore's dining scene could affect Na Oh's market penetration.
• Operational challenges in maintaining a consistent quality of food and service.
• Dependence on Chef Corey Lee's reputation, which may not be well-known to all target customers in Singapore.

• Hyundai reveals first official images of 'Na Oh', the new restaurant in collaboration with the world's first Korean chef to earn Three Michelin Stars
• Opening June 15, 2024, new restaurant 'Na Oh' will connect food, tradition and innovation as part of the customer experience
• Chef Corey Lee to introduce a new casual dining concept with a 4-course prix fixe menu

SEOUL, South Korea and SINGAPORE, June 4, 2024 /PRNewswire/ -- Na Oh, the much-anticipated new restaurant by three-Michelin-star Chef Corey Lee, is set to open its doors to the public June 15, 2024. Located at Hyundai Motor Group Innovation Center Singapore (HMGICS), Na Oh promises a unique dining experience that blends authentic Korean cuisine with cutting-edge innovation.

Famed for his fine dining San Francisco restaurant Benu, where he received Three Michelin Stars, Chef Corey Lee will introduce a brand-new casual dining concept in Singapore. With the aim to provide an inclusive and accessible approach to quality Korean cuisine, Na Oh will offer a 4-course prix fixe menu, with guests having the option to choose the jinjitsang - a Korean meal setting served with a variety of accompaniments.

Na Oh – which means 'moving from inside out' in Korean – will be more than just a restaurant. It will be a destination in Singapore that stands as a cultural hub for Korean cuisine, craft and design, representing a collaboration of diverse Korean artisans. Na Oh serves a seasonal menu that references traditional Korean cuisine but reinterpreted for the modern diner. Traditional preparations, such as fermentation and preservation, are integrated with modern techniques using a variety of seasonal ingredients full of natural energy.

Opening June 15, 2024, Na Oh aims to become a culinary landmark in Singapore, offering a distinctive experience that celebrates both Korean culture and the innovative spirit of Hyundai. Chef Corey Lee's collaboration with Hyundai brings a new dimension to the city's dining scene, promising a unique and immersive experience.

The restaurant will operate from Wednesday to Sunday for lunch and dinner, and it is open to the general public, with booking in advance recommended.

More information about Hyundai Motor Group Innovation Center Singapore (HMGICS) can be found at: https://www.hyundai.com/sg/home

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SOURCE Hyundai Motor Group

FAQ

When is Na Oh by Chef Corey Lee opening in Singapore?

Na Oh is set to open on June 15, 2024.

What type of dining experience will Na Oh offer?

Na Oh will offer a casual dining experience with a 4-course prix fixe menu and traditional Korean jinjitsang.

Where is Na Oh located?

Na Oh is located at the Hyundai Motor Group Innovation Center Singapore (HMGICS).

Who is collaborating with Hyundai Motor Group for Na Oh?

Three-Michelin-star Chef Corey Lee is collaborating with Hyundai Motor Group.

What are the operating days for Na Oh?

Na Oh will operate from Wednesday to Sunday for lunch and dinner.

Is advance booking required for dining at Na Oh?

Advance booking is recommended for dining at Na Oh.