Hyundai Motor Group Showcases Advanced Technology and Innovative Campaign at Cannes Lions Festival

Rhea-AI Summary

Hyundai Motor Group hosted a seminar titled 'From Logic to Magic: 5 Ways to Make Tech Resonate' at Cannes Lions 2024, showcasing technologies like hydrogen energy, autonomous driving, robotics, advanced air mobility (AAM), and advanced materials.

The Group highlighted its innovative Nano Cooling Film, capable of reducing vehicle interior temperatures by up to 10°C without darkening the glass, lowering energy consumption. This technology was first introduced in Lahore, Pakistan, via the 'Made Cooler By Hyundai' campaign, addressing local challenges such as extreme heat and air pollution.

The Cannes Lions Festival, attracting over 13,000 participants from 100+ countries, is a prestigious event for advertising and communications excellence. Hyundai Motor and Kia's efforts emphasize sustainability and innovation through advanced materials.

Positive

• Hyundai showcased advanced technologies at a prestigious global event, highlighting its leadership in innovation.
• The Nano Cooling Film technology can reduce vehicle interior temperatures by up to 10°C, potentially lowering energy consumption.
• The 'Made Cooler By Hyundai' campaign successfully addressed local challenges in Lahore, Pakistan, demonstrating practical applications of advanced technologies.

Negative

• The press release did not provide specific financial data or metrics regarding the impact of the showcased technologies on the company's bottom line.
• No clear timeline or broader rollout plans for the Nano Cooling Film technology beyond the initial deployment in Lahore, Pakistan, were mentioned.

• Hyundai Motor Group (the Group) hosts a technical seminar at Cannes Lions 2024 under the theme 'From Logic to Magic: 5 Ways to Make Tech Resonate'
• The seminar highlights Nano Cooling Film and Hyundai Motor's recent 'Made Cooler By Hyundai' campaign, demonstrating its commitment to addressing social issues with advanced technology
• Cannes Lions Festival showcases top global advertising and communication works, attracting over 13,000 participants from more than 100 countries

CANNES, France and SEOUL, South Korea, June 20, 2024 /PRNewswire/ -- Hyundai Motor Group (the Group) hosted a technical seminar entitled 'From Logic to Magic: 5 Ways to Make Tech Resonate' at Cannes Lions 2024 for global media and marketers. The Group is the first in the automotive industry to share its technical thought leadership in an official seminar session at the global event for creative communications.

From June 17, the five-day Cannes Lions Festival of Creativity, established in 1954, showcases global advertising and communications excellence across 30 categories in almost 200 sessions. Now in its 71^st year, the annual event attracts over 25,000 submissions and 13,000 participants from more than 100 countries. The official seminars and award ceremony are particularly interesting to global marketers due to the intense competition among multinational companies.

Through its seminar, the Group shared how Hyundai Motor Company and Kia Corporation effectively communicate about its complex technologies, namely hydrogen energy, autonomous driving, robotics, advanced air mobility (AAM) and advanced materials, to tackle issues like accessibility, environmental impact, energy efficiency and traffic congestion.

The Group's presentation emphasized advanced materials and highlighted Hyundai Motor and Kia's commitment to sustainability and innovation, illustrating how material science supports all technology development by the Group.

The presentation highlighted Hyundai Motor and Kia's innovative Nano Cooling Film, which is designed to reduce a vehicle interior's temperature by up to 10°C in hot weather without darkening the glass, significantly lowering the energy consumption needed to cool the interior.

Nano Cooling Film consists of three layers. The outer layer radiates heat at mid-infrared wavelengths from the interior to the exterior of the vehicle, while the inner two layers reflect incoming heat at near-infrared wavelengths, significantly reducing the total amount of heat that reaches the vehicle interior.

In April, Hyundai Motor first rolled out Nano Cooling Film in Lahore, Pakistan, where extreme heat, air pollution and window tinting laws pose challenges. The 'Made Cooler By Hyundai' campaign aimed at helping locals who often face pollution exposure or high fuel costs due to excessive air conditioning usage. Despite a local tinting ban, the company equipped over 70 vehicles with Nano Cooling Film for free, along with 'Made Cooler by Hyundai' campaign stickers.

The campaign underscored the film's benefits, like reduced temperatures and enhanced driving comfort, while respecting local regulations and cultural aspects. It highlighted the importance of understanding historical context, legal realities, local behavior, daily experiences and brand bravery when introducing advanced technologies.

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com.

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SOURCE Hyundai Motor Group

FAQ

What technology did Hyundai Motor Group showcase at Cannes Lions 2024?

Hyundai Motor Group showcased advanced technologies including Nano Cooling Film, hydrogen energy, autonomous driving, robotics, advanced air mobility (AAM), and advanced materials at Cannes Lions 2024.

What is Hyundai Motor Group's Nano Cooling Film?

Hyundai Motor Group's Nano Cooling Film is an innovative technology designed to reduce vehicle interior temperatures by up to 10°C without darkening the glass, thus lowering energy consumption.

What campaign did Hyundai Motor Group launch for its Nano Cooling Film?

Hyundai Motor Group launched the 'Made Cooler By Hyundai' campaign in Lahore, Pakistan, to address challenges like extreme heat and air pollution, equipping over 70 vehicles with Nano Cooling Film.

What was the theme of Hyundai Motor Group's seminar at Cannes Lions 2024?

The theme of Hyundai Motor Group's seminar at Cannes Lions 2024 was 'From Logic to Magic: 5 Ways to Make Tech Resonate'.

How many participants attended the Cannes Lions Festival 2024?

The Cannes Lions Festival 2024 attracted over 13,000 participants from more than 100 countries.