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Hyundai Motor America Reports Record-Breaking February 2023 Sales

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Hyundai Motor America reported record-breaking February 2023 sales of 57,044 units, a 9% increase from February 2022, marking the best February in its history. Retail sales also surged, with 52,932 units sold, a 1% year-over-year rise, achieving records for the seventh consecutive month. Notable performances included Elantra N and Santa Fe HEV, reaching all-time high sales. Key products like Kona EV saw a staggering 753% increase in sales. The company continues to focus on enhancing customer experience and expanding market share amid a diverse product lineup.

Positive
  • Total sales increased by 9% year-over-year.
  • February recorded best-ever sales for Elantra N and Santa Fe HEV.
  • Kona EV sales skyrocketed by 753%.
  • February retail sales marked seventh consecutive month of record growth.
Negative
  • Accent sales plummeted by 98% compared to February 2022.
  • Ioniq 5 sales declined by 19% year-over-year.
  • Total Sales Increased 9%; Best February Sales Ever
  • Retail Sales Up 1%; Seven Consecutive Months of Retail Sales Records
  • All-Time Best-Ever Records for Elantra N and Santa Fe HEV

FOUNTAIN VALLEY, Calif., March 1, 2023 /PRNewswire/ -- Hyundai Motor America reported total February sales of 57,044 units, a 9% increase compared with February 2022 and the best February in Hyundai history. This was the fourth consecutive month with a total monthly sales record, led by Elantra (+53%), Kona EV (+753%), Kona N (+42%), Santa Cruz (+9%), Tucson (+13%), and Venue (+17%). February was an all-time best-ever retail and total sales month for the Elantra N (+72%) and Santa Fe HEV (+121%). Hyundai fleet sales were 7% of total volume for the month.

"For the past seven months, Hyundai and our retail partners have delivered record retail sales," said Randy Parker, CEO, Hyundai Motor America. "It's the result of our diverse product lineup, strong marketing efforts that drive showroom traffic and our dealers' attention to elevating the customer experience. We remain optimistic about continuing the success and increasing market share."

February Retail Highlights
Hyundai sold 52,932 retail units in February, a 1% year-over-year increase from February 2022, setting a retail sales record for the seventh consecutive month. February retail sales were led by Elantra HEV, Elantra N, the line-up of Kona models (ICE, EV and N), Santa Cruz, Santa Fe HEV, and Venue. Hyundai eco-friendly vehicle sales of 9,415 represented 18% of retail and a 7% year-over-year increase.

February Total Sales Summary


Feb-23

Feb-22

% Chg

2023
YTD

2022
YTD

% Chg

Hyundai

57,044

52,424

+9 %

109,045

100,296

+9 %

February Product and Corporate Activities

  • Hyundai Introduces Free Anti-Theft Software Upgrade: In response to increasing thefts targeting its vehicles without push-button ignitions and immobilizing anti-theft devices in the United States, Hyundai has introduced a free anti-theft software upgrade to prevent the vehicles from starting during a method of theft popularized on TikTok and other social media channels.
  • Hyundai Launches Bluelink+: Hyundai Motor America launched an industry-leading connected car services program called Bluelink+. All services included in the previous Bluelink Connected Care, Remote and Guidance subscription packages are now offered complimentary on a non-trial basis for new buyers with Bluelink+ which is launching with the new 2023 IONIQ 6. Bluelink+ will come on all future Bluelink-equipped Hyundai models starting with the 2024 model line-up.
  • Hyundai IONIQ 5 Named 2023 Best Electric Vehicle by Cars.com: Hyundai's award-winning IONIQ 5 has been named the Best Electric Vehicle by Cars.com in its Best of 2023 Awards surpassing all 2023 EVs in the market that were tested by the company's editorial team of expert car reviewers.  
  • Hyundai Wins Eight 2023 Car and Driver Editor's Choice Awards: Hyundai received eight 2023 Car and Driver Editor's Choice awards for its KonaTucsonSanta CruzSanta FePalisadeElantra NSonata, and IONIQ 5 models.
  • Hyundai Motor America Announces Pricing for 2023 IONIQ 6 EV: Hyundai Motor America revealed pricing, packaging and a 53-kWh battery pack option for its highly anticipated IONIQ 6 electric vehicle. 
  • Hyundai Announces Evolve+ EV Subscription Program: Hyundai Motor America in partnership with Hyundai Capital America announced its new Evolve+ electric vehicle subscription service at the 2023 Chicago Auto Show.

Model Total Sales

Vehicles

Feb-23

Feb-22

% Chg

2023
YTD

2022
YTD

% Chg

Accent

12

744

-98 %

28

1,251

-98 %

Elantra

10,371

6,786

+53 %

19,026

11,867

+60 %

Ioniq 5

2,074

2,555

-19 %

3,622

3,544

+2 %

Kona

6,080

4,591

+32 %

11,906

9,483

+26 %

Nexo

28

25

+12 %

44

53

-17 %

Palisade

6,742

7,408

-9 %

13,426

13,742

-2 %

Santa Cruz

2,868

2,630

+9 %

5,482

5,450

+1 %

Santa Fe

7,993

8,104

-1 %

15,290

15,458

-1 %

Sonata

4,307

3,037

+42 %

9,180

6,028

+52 %

Tucson

14,031

12,928

+9 %

26,059

26,013

+0 %

Veloster

1

171

-99 %

4

257

-98 %

Venue

2,537

2,176

+17 %

4,978

4,466

+11 %

Hyundai Motor America
Hyundai Motor America focuses on 'Progress for Humanity' and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Our 830 dealers sold more than 724,000 vehicles in the U.S. in 2022, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit www.hyundainews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/hyundai-motor-america-reports-record-breaking-february-2023-sales-301759277.html

SOURCE Hyundai Motor America

FAQ

What were Hyundai's total sales in February 2023?

Hyundai's total sales in February 2023 were 57,044 units.

How much did Hyundai retail sales increase in February 2023?

Retail sales increased by 1% year-over-year, totaling 52,932 units.

What factors contributed to Hyundai's record February sales in 2023?

Hyundai's diverse product lineup, strong marketing efforts, and enhanced customer experience contributed to the record sales.

What were the notable sales performances for Hyundai models in February 2023?

Notable performances included a 753% increase in Kona EV sales and record sales for Elantra N and Santa Fe HEV.

How did the Accent and Ioniq 5 perform in February 2023?

Accent sales dropped by 98%, while Ioniq 5 sales decreased by 19% compared to February 2022.

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