Hyundai Motor America Reports May 2024 Sales

Rhea-AI Summary

Hyundai Motor America reported a 12% increase in total sales for May 2024, reaching 78,485 units. Year-to-date (YTD) total sales are up by 2%, amounting to 331,892 units. This marks the best May sales for IONIQ 5, IONIQ 6, Tucson HEV, Santa Fe HEV, Palisade, and Santa Cruz. Retail sales rose 9% year-over-year (YOY), led by models like Palisade, IONIQ 5, and Santa Fe HEV. Notably, electric vehicle (EV) sales surged 42% YOY. Hyundai's eco-friendly lineup saw a 50% increase in sales.

Key recognitions include nine IIHS 2024 TOP SAFETY PICK awards, with IONIQ 5 upgraded to TOP SAFETY PICK+. The IONIQ 5 N was named Best EV Hot Hatch at the 2024 TopGear.com Electric Awards and World's Best Electric Performance Car by CAR Magazine. The 2024 Palisade won the Three-row SUV Challenge by Cars.com.

Positive

• Total sales increased by 12% in May 2024 compared to May 2023.
• Year-to-date total sales are up by 2%.
• Best May sales for IONIQ 5 (+82%), IONIQ 6 (+13%), Tucson HEV (+54%), Santa Fe HEV (+116%), Palisade (+45%), and Santa Cruz (+2%).
• Retail sales rose 9% YOY.
• EV sales increased by 42% YOY.
• Overall eco-friendly lineup sales surged 50% YOY.
• Nine IIHS 2024 TOP SAFETY PICK recognitions.
• IONIQ 5 upgraded to TOP SAFETY PICK+.
• IONIQ 5 N named Best EV Hot Hatch at the 2024 TopGear.com Electric Awards.
• IONIQ 5 N named World's Best Electric Performance Car by CAR Magazine.
• 2024 Palisade won the Three-row SUV Challenge by Cars.com.

Negative

• Elantra sales dropped by 15% in May 2024 and 18% YTD.
• Nexo sales declined by 63% in May 2024 and 28% YTD.
• Santa Cruz sales fell by 9% YTD.
• Santa Fe sales decreased by 5% YTD.
• Venue sales dropped by 21% YTD.
• Tucson sales decreased by 4% in May 2024 and 5% YTD.

• Total sales up 12% in May; YTD total sales increase 2%
• Best May for IONIQ 5, IONIQ 6, Tucson HEV, Santa Fe HEV, Palisade and Santa Cruz
• Hyundai May retail sales up 9% YOY; Volume led by Palisade, IONIQ 5 and Santa Fe HEV
• May EV sales up 42% YOY

FOUNTAIN VALLEY, Calif., June 1, 2024 /PRNewswire/ -- Hyundai Motor America reported total May sales of 78,485 units, a 12% increase compared with May 2023. Hyundai set total sales records in May for IONIQ 5 (+82%), IONIQ 6 (+13%), Tucson HEV (+54%), Santa Fe HEV (+116%), Palisade (+45%) and Santa Cruz (+2%). This was the best all-time retail and total sales for IONIQ 5 and Santa Fe HEV. Hyundai's total EV sales were up 42% in May.

"We continue seeing great success in our eco-friendly line-up with an overall 50% increase YOY," said Randy Parker, CEO, Hyundai Motor America. "Both EVs and Hybrids continue to gain popularity with Hyundai's newest HEV, the 2024 Santa Fe gaining 116% YOY and our award-winning IONIQ 5 family increasing 82%. We're proud to also announce Hyundai has America's Most Awarded EV Lineup in the industry."

May Total Sales Summary

	May-24	May-23	% Chg	2024 YTD	2023 YTD	% Chg
Hyundai	78,485	70,001	+12 %	331,892	325,262	+2.0 %

 

May Product and Corporate Activities

• Hyundai Launches New Supercharged Marketing Campaign Featuring Electric Vehicle Lineup: To encourage EV-curious consumers to make the switch to an electric vehicle and creatively showcase the benefits of going all electric, Hyundai has launched a new marketing campaign.
• Hyundai Leads Industry with Nine IIHS 2024 TOP SAFETY PICK Recognitions: Hyundai leads the industry with nine TOP SAFETY PICK recognitions by the Insurance Institute of Highway Safety (IIHS). The 2024 Hyundai Santa Fe and 2024 Sonata have received a TOP SAFETY PICK designation and the Hyundai IONIQ 5 has been upgraded to a TOP SAFETY PICK+ by the Insurance Institute of Highway Safety, (IIHS).
• IONIQ 5 N Voted Best EV Hot Hatch at the 2024 TopGear.com Electric Awards: The multiple award-winning IONIQ 5 N has added yet another coveted honor to its expanding trophy cabinet by being named Best EV Hot Hatch at the 2024 TopGear.com Electric Awards.
• IONIQ 5 N Named World's Best Electric Performance Car by CAR Magazine: The Hyundai IONIQ 5 N has continued its phenomenal run of success by being named the best electric performance car in the world by CAR Magazine.
• 2024 Palisade Wins Three-row SUV Challenge by Cars.com: The 2024 Hyundai Palisade is the winner of Cars.com's Three-row SUV challenge. Conducted over the course of a week, the comparison test featured seven SUVs that were evaluated in a number of areas important to families. After scores were tabulated, the Palisade emerged to top place - thanks in part to its classy refinement and host of desirable features.
• Hyundai Leads U.S. News & World Report's 2024 Best Cars for Teens Awards: For the third year in a row, Hyundai is being honored with the most category wins in U.S. News & World Report's 2024 Best Cars for Teens awards.
• 2024 Sonata Named Best Midsize Vehicle at Texas Auto Writers Association's Annual Auto Roundup: The 2024 Hyundai Sonata has been named the best midsize vehicle at the Texas Auto Writers Association (TAWA) annual Auto Roundup held on April 23-24, 2024.
• Hyundai Launches All-New Santa Fe Marketing Campaign: Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the all-new 2024 Santa Fe SUV. The campaign titled "Under a Different Light" – "Un nuevo punto de vista" – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of the all-new Santa Fe.

Model Total Sales

Vehicles	May-24	May-23	% Chg	2024 YTD	2023 YTD	% Chg
Elantra	13,311	15,605	-15 %	50,273	61,314	-18 %
Ioniq 5	4,449	2,446	+82 %	14,973	10,505	+43 %
Ioniq 6	1,099	971	+13 %	5,998	2,083	+188 %
Kona	8,308	5,613	+48 %	39,635	31,664	+25 %
Nexo	6	16	-63 %	70	97	-28 %
Palisade	10,147	7,013	+45 %	44,544	33,574	+33 %
Santa Cruz	3,603	3,526	+2 %	14,976	16,423	-9 %
Santa Fe	10,997	10,039	+10 %	46,819	49,518	-5 %
Sonata	6,700	4,321	+55 %	25,212	23,500	+7 %
Tucson	17,371	18,038	-4 %	78,565	82,884	-5 %
Venue	2,494	2,413	+3 %	10,827	13,664	-21 %

 

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit http://www.hyundainews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok

Contact
Ira Gabriel 
(657) 568-7471
igabriel@hmausa.com

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SOURCE Hyundai Motor America

FAQ

What were Hyundai's total sales in May 2024?

Hyundai's total sales in May 2024 were 78,485 units, a 12% increase compared to May 2023.

How much did Hyundai's YTD total sales increase in 2024?

Hyundai's year-to-date total sales increased by 2% in 2024, reaching 331,892 units.

Which Hyundai models achieved their best May sales in 2024?

IONIQ 5, IONIQ 6, Tucson HEV, Santa Fe HEV, Palisade, and Santa Cruz achieved their best May sales in 2024.

By how much did Hyundai's EV sales increase in May 2024?

Hyundai's EV sales increased by 42% year-over-year in May 2024.

Which Hyundai model received the TOP SAFETY PICK+ recognition in 2024?

The Hyundai IONIQ 5 received the TOP SAFETY PICK+ recognition from the Insurance Institute of Highway Safety (IIHS) in 2024.

What award did the IONIQ 5 N win at the 2024 TopGear.com Electric Awards?

The IONIQ 5 N was named Best EV Hot Hatch at the 2024 TopGear.com Electric Awards.

Which Hyundai model won the Three-row SUV Challenge by Cars.com in 2024?

The 2024 Hyundai Palisade won the Three-row SUV Challenge by Cars.com.