Hyundai Motor America Reports August 2023 Sales

Rhea-AI Summary

Hyundai Motor America reported a 1% increase in total August sales compared to last year, reaching 65,046 units. The company achieved record sales for several eco-friendly vehicles, including IONIQ 5, Santa Fe PHEV, Santa Fe HEV, Kona EV, Tucson PHEV, Tucson HEV, and Santa Cruz. SUVs accounted for 75% of the sales mix, and Hyundai fleet sales represented 11.5% of the total volume for the month.

Positive

• Hyundai achieved record sales for several eco-friendly vehicles, with IONIQ 5 sales increasing by 136% compared to last year.
• SUVs represented 75% of the sales mix, indicating strong demand for Hyundai's SUV lineup.
• Hyundai fleet sales accounted for 11.5% of the total volume for the month.

Negative

• None.

• August Total Sales Increased 1% to 65,046
• Eco-Friendly Vehicle Total Sales Climb; Up 80%
• Best-Ever August Total Sales for IONIQ 5, Santa Fe PHEV, Santa Fe HEV, Kona EV Tucson PHEV, Tucson HEV and Santa Cruz

FOUNTAIN VALLEY, Calif., Sept. 1, 2023 /PRNewswire/ -- Hyundai Motor America reported total August sales of 65,046 units, a 1% increase compared with August 2022. Hyundai set total sales records in August for IONIQ 5 (+136%), Santa Fe HEV (+72%), Santa Fe PHEV (+55%), Kona EV (+653%) Tucson HEV (+41%), Tucson PHEV (+150%) and Santa Cruz (+6%). SUVs represented 75% of the sales mix. Hyundai fleet sales were 11.5% of the total volume for the month.

"Hyundai's commitment to providing consumers with a multitude of eco-friendly products has once again delivered positive results with August total sales compared to last year," said Randy Parker, CEO of Hyundai Motor America. "Consumer demand for our eco-friendly lineup remains strong and saw growth of 80% year-over-year."

August Total Sales Summary

	Aug-23	Aug-22	% Chg	Q3 2023	Q3 2022	% Chg	2023 YTD	2022 YTD	% Chg
Hyundai	65,046	64,335	+1 %	131,573	124,966	+5 %	526,186	468,833	+12 %

 

August Product and Corporate Activities

• Hyundai Unveils Refreshed 2024 Elantra Lineup: Hyundai launched the improved 2024 Elantra compact sedan for the North American market during a YouTube news conference.
• Hyundai Highest-Ranked Mass Market Brand In J.D. Power 2023 U.S. Tech Experience Index Study: J.D. Power named Hyundai as its overall innovation leader for the mass market segment in the 2023 U.S. Tech Experience Index (TXI) Study^SM. This marks the fourth consecutive year that Hyundai has secured the top position in the U.S. TXI Mass Market Innovation Index rankings.
• Hyundai Radically Transforms All-New Santa Fe SUV: Hyundai's all-new Santa Fe SUV debuted through a digital world premiere with an 'Open for More' concept that conveys the model's radical transformation centered on its new wide tailgate.
• Hyundai Motor Manufacturing Alabama Announces $290 Million Investment: Alabama Governor Kay Ivey and leaders from the City of Montgomery, Montgomery County, and the Montgomery Chamber of Commerce joined Hyundai Motor Manufacturing, LLC (HMMA) President and CEO Ernie Kim to announce that HMMA is investing $290 million to enhance production of Hyundai's popular sport utility vehicles. 
• Georgia Tech and Hyundai Announce Multi-Decade Partnership: Georgia Tech and Hyundai Motor Company announced a multi-decade partnership as part of Hyundai's investments in the state of Georgia. 
• Hyundai Issues Maui Wildfire Relief Program: In support of residents and communities affected by the wildfires in Maui, Hyundai Motor America announced a multifaceted wildfire relief program to help deploy immediate humanitarian aid and provide financial relief.
• IONIQ 5 Named Best All-Wheel Drive Car by New England Motor Press Association: Hyundai's award-winning, all-electric IONIQ 5 has been named best all-wheel drive car by the New England Motor Press Association (NEMPA) in the organization's Winter Test evaluations. 

Model Total Sales

Vehicles	Aug-23	Aug-22	% Chg	Q3 2023	Q3 2022	% Chg	2023 YTD	2022 YTD	% Chg
Accent	0	2,174	0 %	1	6,084	-100 %	31	13,514	-100 %
Elantra	11,262	14,238	-21 %	23,160	26,259	-12 %	97,898	75,103	+30 %
Ioniq	0	1	0 %	0	7	0 %	0	3,669	0 %
Ioniq 5	3,572	1,516	+136 %	7,707	3,494	+121 %	21,348	17,186	+24 %
Ioniq 6	1,663	0	0 %	3,408	0	0 %	6,653	0	0 %
Kona	5,777	3,388	+71 %	11,900	7,641	+56 %	49,825	40,428	+23 %
Nexo	18	18	0 %	52	47	+11 %	157	318	-51 %
Palisade	6,107	8,220	-26 %	11,859	13,341	-11 %	51,306	56,978	-10 %
Santa Cruz	3,079	2,899	+6 %	5,982	5,700	+5 %	26,032	23,903	+9 %
Santa Fe	11,732	9,510	+23 %	22,344	19,042	+17 %	83,486	76,937	+9 %
Sonata	3,397	4,833	-30 %	6,606	9,466	-30 %	33,940	29,061	+17 %
Tucson	16,242	14,305	+14 %	33,776	28,583	+18 %	134,367	112,654	+19 %
Veloster	0	281	0 %	0	455	0 %	6	1,584	-100 %
Venue	2,197	2,952	-26 %	4,778	4,847	-1 %	21,137	17,498	+21 %

 

Hyundai Motor America

Hyundai Motor America focuses on 'Progress for Humanity' and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Our 830 dealers sold more than 724,000 vehicles in the U.S. in 2022, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit www.hyundainews.com.

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SOURCE Hyundai Motor America

FAQ

What was the percentage increase in total August sales for Hyundai Motor America?

Hyundai Motor America reported a 1% increase in total August sales compared to last year.

Which eco-friendly vehicles achieved record sales in August?

IONIQ 5, Santa Fe PHEV, Santa Fe HEV, Kona EV, Tucson PHEV, Tucson HEV, and Santa Cruz achieved record sales in August.

What percentage of the sales mix did SUVs represent?

SUVs represented 75% of the sales mix.

What percentage of the total volume for the month did Hyundai fleet sales account for?

Hyundai fleet sales accounted for 11.5% of the total volume for the month.