Hyundai Celebrates the Joy in Every Journey with "It's OK" Advertisement During the 2024 Summer Games
Hyundai is launching a new advertisement titled 'It's OK' to celebrate the 2024 Summer Games in Paris. The sports-themed ad highlights Hyundai's award-winning SUV lineup, including the IONIQ 5, Santa Fe, and Palisade. It focuses on finding joy in every journey, even if it means taking a break from a sport or trying something new.
The campaign will feature 60- and 30-second spots running throughout the Games, primarily during USA Women's soccer matches. Hyundai is the presenting sponsor of the USA Women's Soccer team for the 2024 Summer Games. The company will extend its sports-themed content on social media with an additional campaign titled 'It's Not a Sport', highlighting non-traditional sports and skills.
The ad aligns with Hyundai's brand campaign 'There's Joy in Every Journey' and was developed in collaboration with INNOCEAN USA, while Canvas coordinated the media buys.
Hyundai sta lanciando una nuova pubblicità intitolata 'Va Bene' per celebrare i Giochi Estivi del 2024 a Parigi. L'annuncio a tema sportivo mette in evidenza la premiata gamma di SUV di Hyundai, tra cui l'IONIQ 5, Santa Fe e Palisade. Si concentra sul trovare gioia in ogni viaggio, anche se significa prendersi una pausa da uno sport o provare qualcosa di nuovo.
La campagna presenterà spot di 60 e 30 secondi che andranno in onda durante i Giochi, principalmente durante le partite di calcio femminile degli USA. Hyundai è lo sponsor principale della squadra di calcio femminile degli USA per i Giochi Estivi del 2024. L'azienda estenderà il suo contenuto a tema sportivo sui social media con una campagna aggiuntiva intitolata 'Non è uno Sport', evidenziando sport e abilità non tradizionali.
L'annuncio si allinea con la campagna del marchio Hyundai 'C'è gioia in ogni viaggio' ed è stato sviluppato in collaborazione con INNOCEAN USA, mentre Canvas ha coordinato gli acquisti media.
Hyundai está lanzando un nuevo anuncio titulado 'Está Bien' para celebrar los Juegos de Verano 2024 en París. El anuncio con temática deportiva destaca la galardonada gama de SUV de Hyundai, incluyendo el IONIQ 5, Santa Fe y Palisade. Se centra en encontrar alegría en cada viaje, incluso si eso significa tomarse un descanso de un deporte o probar algo nuevo.
La campaña contará con spots de 60 y 30 segundos que se emitirán durante los Juegos, principalmente durante los partidos de fútbol femenino de EE. UU.. Hyundai es el patrocinador principal del equipo de fútbol femenino de EE. UU. para los Juegos de Verano 2024. La empresa extenderá su contenido deportivo en las redes sociales con una campaña adicional titulada 'No es un Deporte', destacando deportes y habilidades no tradicionales.
El anuncio se alinea con la campaña de marca de Hyundai 'Hay alegría en cada viaje' y fue desarrollado en colaboración con INNOCEAN USA, mientras que Canvas coordinó las compras de medios.
현대차는 2024년 파리 하계 올림픽을 기념하기 위해 '괜찮아요'라는 새로운 광고를 출시합니다. 스포츠 테마의 이 광고는 현대차의 수상 경력이 있는 SUV 라인업, 즉 아이오닉 5, 산타페 및 팰리세이드를 강조합니다. 이는 스포츠에서 잠시 쉬거나 새로운 무언가를 시도하더라도 매 여정에서 기쁨을 찾는 데 중점을 둡니다.
캠페인은 60초 및 30초 분량의 광고를 포함하여 주로 미국 여성 축구 경기가 진행되는 동안 방송됩니다. 현대차는 2024 하계 올림픽 미국 여성 축구팀의 공식 후원사입니다. 이 회사는 '스포츠가 아니다'라는 추가 캠페인을 통해 비전통적인 스포츠와 기술을 강조하며 소셜 미디어에서 스포츠 테마 콘텐츠를 확장할 것입니다.
이 광고는 현대차의 브랜드 캠페인 '모든 여정에 기쁨이 있다'와 일치하며, INNOCEAN USA와 협력하여 개발되었고, Canvas가 미디어 구매를 조정했습니다.
Hyundai lance une nouvelle publicité intitulée 'C'est OK' pour célébrer les Jeux d'été de 2024 à Paris. Cette annonce sur le thème du sport met en avant la gamme de SUV primée de Hyundai, y compris le IONIQ 5, Santa Fe et Palisade. Elle se concentre sur la recherche de la joie dans chaque voyage, même si cela signifie faire une pause dans un sport ou essayer quelque chose de nouveau.
La campagne comprendra des spots de 60 et 30 secondes diffusés tout au long des Jeux, principalement lors des matchs de football féminin des États-Unis. Hyundai est le sponsor principal de l'équipe féminine de football des États-Unis pour les Jeux d'été de 2024. L'entreprise étendra son contenu lié au sport sur les réseaux sociaux avec une campagne supplémentaire intitulée 'Ce n'est pas un Sport', mettant en avant des sports et compétences non traditionnels.
L'annonce s'aligne avec la campagne de marque de Hyundai 'Il y a de la joie dans chaque voyage' et a été développée en collaboration avec INNOCEAN USA, tandis que Canvas a coordonné les achats médias.
Hyundai startet eine neue Werbung mit dem Titel 'Es ist in Ordnung', um die Sommerspiele 2024 in Paris zu feiern. Die sportliche Werbung hebt die ausgezeichnete SUV-Produktlinie von Hyundai hervor, einschließlich IONIQ 5, Santa Fe und Palisade. Sie konzentriert sich darauf, in jeder Reise Freude zu finden, auch wenn es bedeutet, eine Pause vom Sport zu machen oder etwas Neues auszuprobieren.
Die Kampagne wird 60- und 30-sekündige Spots umfassen, die während der Spiele ausgestrahlt werden, hauptsächlich während der Frauenfußballspiele der USA. Hyundai ist der Hauptsponsor der US-Frauenfußballmannschaft für die Sommerspiele 2024. Das Unternehmen wird seine sportliche Inhalte in den sozialen Medien mit einer zusätzlichen Kampagne mit dem Titel 'Es ist kein Sport' erweitern, die nicht traditionelle Sportarten und Fähigkeiten hervorhebt.
Die Werbung steht im Einklang mit Hyundais Markenkampagne 'Es gibt Freude auf jeder Reise' und wurde in Zusammenarbeit mit INNOCEAN USA entwickelt, während Canvas die Medieneinkäufe koordiniert hat.
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- Advertisement highlights Hyundai's Award-winning SUV line up including the IONIQ 5, Santa Fe and Palisade
- Hyundai is the presenting sponsor of the
USA Women's Soccer team
Link to 60 second Ad: https://youtu.be/ahKPDg3AP_A?si=wForzk0Xdi-QWVID
"The 2024 Summer Games in
The campaign will feature 60- and 30-second spots that will run throughout the Games, primarily during
"As the world gathers to watch a small fraction of elite athletes compete for gold, the obvious brand message would be to talk about the grit, determination and teamwork needed to win. But it's a long journey from youth sports to gold medalist, and for many kids the passion doesn't match the pressures," says Jason Sperling, chief creative officer of INNOCEAN
The "It's OK" ad focuses on Hyundai's brand campaign of "There's Joy in Every Journey" – an extension of Hyundai's "It's Your Journey," brand anthem – showcasing how Hyundai is there for their customers for every joyous moment, no matter where their journey takes them.
Hyundai is the presenting sponsor of the
Hyundai will extend its sports-themed content on social media with an additional campaign titled "It's Not a Sport." The social media campaign will highlight non-traditional sports and skill sets that are not traditionally or were not previously considered sports including surfing, skateboarding, breakdancing, bottle flipping and more. As part of this campaign, Hyundai will also be partnering with content creators across TikTok, Instagram, Facebook and YouTube.
The "It's OK" ad was developed in collaboration with Hyundai's agency of record, INNOCEAN
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