Shaq-A-Licious XL Gummies Named Official Gummy Of March Madness
The Hershey Company has announced that Shaq-A-Licious XL Gummies has been named the Official Gummy of March Madness, which began on March 16, 2025. This initiative is part of Hershey's multi-year partnership with the NCAA, CBS Sports, and Warner Bros. Discovery Sports.
The brand will be prominently featured during the NCAA Final Four Weekend, including the Reese's College All-Star Game on April 4, 2025, airing on CBS Sports Network. The event will offer product sampling, giveaways, and interactive fan experiences.
Additionally, Hershey is collaborating with Operation Homefront, a nonprofit supporting military families, on April 3. This partnership holds special significance for Shaquille O'Neal, who grew up in a military family in San Antonio.
The Hershey Company ha annunciato che Shaq-A-Licious XL Gummies è stata nominata Gummy Ufficiale di March Madness, che è iniziato il 16 marzo 2025. Questa iniziativa fa parte della partnership pluriennale di Hershey con la NCAA, CBS Sports e Warner Bros. Discovery Sports.
Il marchio sarà ampiamente presente durante il NCAA Final Four Weekend, incluso il Reese's College All-Star Game il 4 aprile 2025, trasmesso su CBS Sports Network. L'evento offrirà campionature di prodotti, omaggi e esperienze interattive per i fan.
Inoltre, Hershey sta collaborando con Operation Homefront, un'organizzazione non profit che supporta le famiglie militari, il 3 aprile. Questa partnership ha un significato speciale per Shaquille O'Neal, che è cresciuto in una famiglia militare a San Antonio.
The Hershey Company ha anunciado que Shaq-A-Licious XL Gummies ha sido nombrado Gummy Oficial de March Madness, que comenzó el 16 de marzo de 2025. Esta iniciativa es parte de la asociación multianual de Hershey con la NCAA, CBS Sports y Warner Bros. Discovery Sports.
La marca se destacará durante el NCAA Final Four Weekend, incluido el Reese's College All-Star Game el 4 de abril de 2025, que se transmitirá por CBS Sports Network. El evento ofrecerá degustaciones de productos, sorteos y experiencias interactivas para los aficionados.
Además, Hershey está colaborando con Operation Homefront, una organización sin fines de lucro que apoya a las familias militares, el 3 de abril. Esta asociación tiene un significado especial para Shaquille O'Neal, quien creció en una familia militar en San Antonio.
허쉬 컴퍼니는 샤크-어-리셔스 XL 젤리가 2025년 3월 16일 시작된 마치 매드니스의 공식 젤리로 선정되었다고 발표했습니다. 이 이니셔티브는 허쉬와 NCAA, CBS 스포츠 및 워너 브라더스 디스커버리 스포츠 간의 다년간 파트너십의 일환입니다.
브랜드는 2025년 4월 4일 CBS 스포츠 네트워크에서 방송되는 NCAA 파이널 포 주말 동안 눈에 띄게 소개될 것입니다. 이 행사에서는 제품 샘플링, 경품 및 팬을 위한 인터랙티브한 경험을 제공합니다.
또한, 허쉬는 4월 3일 군 가족을 지원하는 비영리 단체인 오퍼레이션 홈프론트와 협력하고 있습니다. 이 파트너십은 샤킬 오닐에게 특별한 의미를 가지며, 그는 샌안토니오에서 군인 가정에서 자랐습니다.
The Hershey Company a annoncé que Shaq-A-Licious XL Gummies a été nommée Gummy Officiel de March Madness, qui a commencé le 16 mars 2025. Cette initiative fait partie du partenariat pluriannuel d'Hershey avec la NCAA, CBS Sports et Warner Bros. Discovery Sports.
La marque sera mise en avant lors du NCAA Final Four Weekend, y compris le Reese's College All-Star Game le 4 avril 2025, diffusé sur CBS Sports Network. L'événement proposera des échantillons de produits, des cadeaux et des expériences interactives pour les fans.
De plus, Hershey collabore avec Operation Homefront, une organisation à but non lucratif soutenant les familles militaires, le 3 avril. Ce partenariat revêt une signification particulière pour Shaquille O'Neal, qui a grandi dans une famille militaire à San Antonio.
The Hershey Company hat angekündigt, dass Shaq-A-Licious XL Gummies als Offizielles Gummy von March Madness benannt wurde, das am 16. März 2025 begann. Diese Initiative ist Teil der mehrjährigen Partnerschaft von Hershey mit der NCAA, CBS Sports und Warner Bros. Discovery Sports.
Die Marke wird während des NCAA Final Four Weekends prominent vertreten sein, einschließlich des Reese's College All-Star Games am 4. April 2025, das im CBS Sports Network ausgestrahlt wird. Die Veranstaltung bietet Produktproben, Verlosungen und interaktive Fan-Erlebnisse.
Darüber hinaus arbeitet Hershey am 3. April mit Operation Homefront, einer gemeinnützigen Organisation zur Unterstützung von Militärfamilien, zusammen. Diese Partnerschaft hat eine besondere Bedeutung für Shaquille O'Neal, der in einer Militärfamilie in San Antonio aufgewachsen ist.
- Strategic expansion of NCAA partnership portfolio with new product category
- Enhanced brand visibility through major sporting event integration
- Cross-promotional opportunities with existing Hershey brands like Reese's
- None.
The Gummy Collab from The Hershey Company and Shaquille O'Neal Joins Hershey's NCAA Partnership
The announcement of Shaq-A-Licious XL Gummies as the Official Gummy of March Madness is part of Hershey's multi-year partnership with the NCAA, CBS Sports, and Warner Bros. Discovery Sports. This collaboration underscores Hershey's continued commitment to enhancing the fan experience through iconic brands like Reese's, Dot's Homestyle Pretzels and now Shaq-A-Licious XL Gummies.
"The NCAA® DI Men's Basketball Tournament is full of fun and energy, that aligns perfectly with the Shaq-A-Licious XL Gummies brand," said Dan Mohnshine, VP,
Shaq-A-Licious at NCAA Final Four® Weekend
Final Four celebrations tip off with Shaq-A-Licious XL brand's presence at the Reese's College All-Star Game on Friday, April 4, airing live on CBS Sports Network at 4:30 p.m. ET/3:30 p.m. CT. Attendees can enjoy product sampling, premium giveaways, and on-court game breaks featuring interactive fan experiences, making XL Gummies an integral part of the action. The Reese's College All-Star Game, which takes place during Reese's Final Four Friday®, April 4, is a free, public event and one of the most anticipated moments of the tournament weekend.
In tandem with the NCAA® DI Men's Basketball Tournament on Thursday, April 3, Hershey is teaming up with Operation Homefront, which is based in
For more information about Shaq-A-Licious XL Gummies, visit Shaqalicious.com and Instagram, @shaqalicious_official or TikTok, @shaqaliciousofficial.
About Shaq-A-Licious XL Gummies
Created by the world's biggest kid, Shaquille O'Neal, Shaq-A-Licious XL Gummies launched in 2024 in partnership with The Hershey Company. Available across the
For more information about Shaq-A-Licious XL Gummies, visit Shaqalicious.com.
Instagram: @shaqalicious_official
TikTok: @shaqaliciousofficial
About Shaquille O'Neal
Shaquille O'Neal is one of the world's most successful athletes-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O'Neal's signature "Business of Fun" mantra resonates throughout each of his countless ventures.
The 15-time NBA All-Star's unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O'Neal is an analyst on TNT's Emmy Award-winning "Inside the NBA."
O'Neal is a universally recognized figure in sports, entertainment, and pop culture. His music career began with the release of four rap albums with his first, Shaq Diesel, which went platinum. Today, he is known worldwide as DJ Diesel. His DJ business has become a global enterprise, with his SHAQ's Bass All-Stars Festival and Shaq's Fun House—an immersive event series combining live performances, carnival rides, and celebrity appearances.
O'Neal, who has a PhD in Leadership and Education, established The Shaquille O'Neal Foundation which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs including Shaq-to-School and Shaq-a-Claus.
The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille's status as he has positioned himself as a successful restaurateur. The brand currently has more than 350 locations in development worldwide and 40-plus locations open in traditional and non-traditional restaurant settings.
Follow Shaquille O'Neal on TikTok, Facebook, X and Instagram.
About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over
For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.
To learn more visit www.thehersheycompany.com.
About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes.
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SOURCE The Hershey Company
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