Reese's Brand Pranked Fans on April Fool's--Now They're Revealing the Real Treat: PB&J Big Cups
Reese's has unveiled their new PB&J Big Cups on National PB&J Day, following an April Fool's Day prank where they teased entering the sandwich business. The new product combines the classic peanut butter and jelly flavors with Reese's signature chocolate and peanut butter cups.
The -edition treats come in two classic flavors - strawberry and grape - and are available nationwide in standard, king, and snack size multipacks. This launch follows a playful marketing campaign that highlighted the company's significant peanut butter production of 160 million pounds annually - enough for over a billion PB&Js.
According to Melissa Blette, senior brand manager at Reese's, this product innovation was a natural progression for the brand, combining the beloved PB&J classic with Reese's chocolate-peanut butter tradition.
Reese's ha svelato i suoi nuovi PB&J Big Cups in occasione della Giornata Nazionale del PB&J, dopo uno scherzo del Pesce d'Aprile in cui hanno scherzato di entrare nel settore dei panini. Il nuovo prodotto unisce i classici sapori di burro di arachidi e marmellata con i celebri cioccolatini e bicchieri di burro di arachidi di Reese's.
I dolcetti in edizione limitata sono disponibili in due gusti classici - fragola e uva - e sono reperibili a livello nazionale in multipack di dimensioni standard, king e snack. Questo lancio segue una campagna di marketing giocosa che ha messo in evidenza la significativa produzione di burro di arachidi dell'azienda, pari a 160 milioni di libbre all'anno - abbastanza per oltre un miliardo di PB&J.
Secondo Melissa Blette, senior brand manager di Reese's, questa innovazione di prodotto rappresenta una naturale evoluzione per il marchio, combinando il classico amato PB&J con la tradizione del cioccolato e burro di arachidi di Reese's.
Reese's ha presentado sus nuevos PB&J Big Cups en el Día Nacional del PB&J, tras una broma del Día de los Inocentes en la que insinuaron que entrarían en el negocio de los sándwiches. El nuevo producto combina los clásicos sabores de mantequilla de maní y mermelada con los emblemáticos chocolates y tazas de mantequilla de maní de Reese's.
Los dulces de edición limitada vienen en dos sabores clásicos: fresa y uva, y están disponibles a nivel nacional en multipacks de tamaño estándar, king y snack. Este lanzamiento sigue a una campaña de marketing juguetona que destacó la significativa producción de mantequilla de maní de la compañía, que alcanza las 160 millones de libras anuales, suficiente para más de mil millones de PB&J.
Según Melissa Blette, gerente senior de marca en Reese's, esta innovación de producto fue una progresión natural para la marca, combinando el clásico PB&J querido con la tradición de chocolate y mantequilla de maní de Reese's.
리ese's는 국립 PB&J의 날에 새로운 PB&J 빅 컵을 공개했습니다. 이는 만우절 장난으로 샌드위치 사업에 진출할 것이라고 농담한 이후입니다. 새로운 제품은 클래식한 땅콩버터와 젤리 맛을 리ese의 시그니처 초콜릿과 땅콩버터 컵과 결합했습니다.
한정판 간식은 두 가지 클래식 맛인 딸기와 포도 맛으로 제공되며, 표준, 킹, 스낵 사이즈의 멀티팩으로 전국적으로 판매됩니다. 이 출시는 회사의 연간 1억 6천만 파운드에 달하는 땅콩버터 생산량을 강조한 장난기 가득한 마케팅 캠페인을 따릅니다. 이는 10억 개 이상의 PB&J를 만들 수 있는 양입니다.
리ese의 시니어 브랜드 매니저인 멜리사 블렛에 따르면, 이 제품 혁신은 브랜드에 자연스러운 발전이었으며, 사랑받는 PB&J 클래식과 리ese의 초콜릿-땅콩버터 전통을 결합했습니다.
Reese's a dévoilé ses nouveaux PB&J Big Cups à l'occasion de la Journée Nationale du PB&J, après une blague du Poisson d'Avril où ils ont taquiné leur entrée dans le secteur des sandwichs. Le nouveau produit combine les saveurs classiques de beurre de cacahuète et de confiture avec les célèbres chocolats et tasses de beurre de cacahuète de Reese's.
Ces friandises en édition limitée se déclinent en deux saveurs classiques - fraise et raisin - et sont disponibles à l'échelle nationale en multipacks de taille standard, king et snack. Ce lancement fait suite à une campagne marketing ludique qui a mis en avant la production significative de beurre de cacahuète de l'entreprise, atteignant 160 millions de livres par an - assez pour plus d'un milliard de PB&J.
Selon Melissa Blette, responsable senior de la marque chez Reese's, cette innovation produit était une progression naturelle pour la marque, combinant le classique PB&J bien-aimé avec la tradition chocolat-beurre de cacahuète de Reese's.
Reese's hat am Nationalen PB&J-Tag seine neuen PB&J Big Cups vorgestellt, nachdem sie am Aprilscherz-Tag scherzhaft angedeutet hatten, in das Sandwich-Geschäft einzusteigen. Das neue Produkt kombiniert die klassischen Geschmäcker von Erdnussbutter und Gelee mit Reese's typischen Schokoladen- und Erdnussbutter-Tassen.
Die limitierten Leckereien sind in zwei klassischen Geschmacksrichtungen - Erdbeere und Traube - erhältlich und sind landesweit in Standard-, King- und Snack-Größen-Multipacks erhältlich. Diese Einführung folgt einer verspielten Marketingkampagne, die die bedeutende Erdnussbutterproduktion des Unternehmens von 160 Millionen Pfund jährlich hervorhob - genug für über eine Milliarde PB&Js.
Laut Melissa Blette, Senior Brand Manager bei Reese's, war diese Produktinnovation eine natürliche Weiterentwicklung der Marke, die den beliebten PB&J-Klassiker mit der Schokoladen-Erdnussbutter-Tradition von Reese's kombiniert.
- Launch of new -edition product expanding product portfolio
- Leveraging successful April Fool's marketing campaign for product launch
- Nationwide retail distribution secured for multiple size formats
- time availability may restrict long-term revenue potential
- Retail pricing not controlled by company, potentially affecting margins
Fans thought we were getting into the sandwich business, but the real joke? Missing out on the new Reese's PB&J Big Cups
ICYMI, we pulled the ultimate prank on April 1, convincing our fans that Reese's was officially getting into the sandwich business. We introduced the ultimate upgrade to your favorite PB&Js – Reese's Chocolatey Bread, perfect to pair with Reese's peanut butter. And honestly, considering we crank out 160 million pounds of peanut butter a year—enough for over a billion PB&Js—maybe we should. But for now, we'll stick to what we do best.
Of course, stepping into the PB&J world comes with one big question: Which flavor makes the perfect pairing—strawberry or grape? The PB&J debate is real, and as the peanut butter experts, we say—why choose just one? Reese's PB&J Big Cups come in both classic flavors, wrapped in our signature chocolate and peanut butter for the ultimate twist on the iconic combo. Each pack contains just one flavor, but let's be real—we know PB&Js are best enjoyed with a little variety. So go ahead, grab both.
"Reese's is all about having fun. Teasing the idea of us 'getting into the sandwich business' was a playful way to spark conversation," said Melissa Blette, senior brand manager at Reese's. "All kidding aside, this was the most obvious next move for us. PB&J is an all-time classic, and Reese's was always the missing piece—so we fixed it!"
Reese's PB&J Big Cups are now available at retailers nationwide for a limited time in standard, king, and snack size multipacks.
We know the joke was funny, so if you somehow missed it yesterday, check out @reeses on social media to see it for yourself and keep an eye on it for more exciting news soon.
Pricing is at the sole discretion of the retailer.
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide,
For more than 130 years,
To learn more visit www.thehersheycompany.com.
Follow:
http://www.twitter.com/hersheycompany
https://www.linkedin.com/company/the-hershey-company
http://www.facebook.com/hersheycompany
http://www.youtube.com/hersheycompany
http://www.instagram.com/hersheycompany
View original content to download multimedia:https://www.prnewswire.com/news-releases/reeses-brand-pranked-fans-on-april-foolsnow-theyre-revealing-the-real-treat-pbj-big-cups-302417429.html
SOURCE The Hershey Company
FAQ
When will Reese's PB&J Big Cups be available in stores?
What flavors are available for the new Reese's PB&J Big Cups?
What sizes are available for the new Reese's PB&J Big Cups?
How much peanut butter does Reese's produce annually?
