Reese's is Back in the Big Game with a New Spot

Rhea-AI Summary

The Hershey Company (HSY) announces Reese's brand will air a new commercial during the 'Big Game' to showcase its iconic peanut butter cups. With a 9.1% CAGR over the past four years, Reese's is the #1 candy brand in the US and can be found in over 80% of American households.

Ninety-five years of 'perfecting perfection' has led to this moment 

HERSHEY, Pa., Jan. 8, 2024 /PRNewswire/ -- Reese's brand, the unapologetic purveyor of the most perfect combination of chocolate and peanut butter and the #1 candy brand in the US¹, will grace our screens during the biggest snacking moment of the year with a new commercial during the "Big Game." The 30-second spot, produced by Erich & Kallman, plays on the extreme passion fans have for both rooting for their favorite teams, as well as their passion for Reese's Cups.  

"Reese's has a fervent fan base who are as emotionally invested in our iconic pairing of peanut butter and chocolate, much like the fan bases of the two teams in the Big Game," said Ryan Riess, vice president creative & brand strategy, The Hershey Company. "We're excited for the biggest candy brand to return to the biggest stage after four years." 

For 95 years, Reese's has been treating fans to its irreplaceable and iconic peanut butter cups. The snacking juggernaut has experienced meteoric growth with a 9.1% CAGR over the past four years² and can be found in over 80% of American households in the past three years³.

The last and only time Reese's brand aired an ad during the Big Game was in 2020 to announce Reese's Take 5 bar. 

In addition to the new commercial, Reese's will also be giving fans more of what they want via a range of activities with strategic partners leading up to the game. Stay tuned to watch Reese's perfect perfection.

Follow along for everything about Reese's brand on TikTok, Instagram and Facebook. 

About The Hershey Company 
The Hershey Company is headquartered in Hershey, Pennsylvania and is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet and communities. Hershey has nearly 20,000 employees in the U.S. and around the world who work every day to deliver delicious, high-quality products. The company has more than 100 brand names in approximately 80 countries worldwide that drive more than $10.4 billion in annual revenues, including Hershey's, Reese's, Kit Kat^®, Jolly Rancher and Ice Breakers, and fast-growing salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels.  

For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909 and since then the company has focused on helping children succeed through equitable access to education. 

To learn more visit www.thehersheycompany.com. 

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¹ Circana POS $ Sales 52 W/E 12/24/23
² Circana POS $ Sales 52 W/E 12/24/23
³ Circana Panel Projections

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SOURCE The Hershey Company

FAQ

What is the company name and ticker symbol for the announcement about the new Reese's commercial?

The Hershey Company (HSY) is the company behind the announcement about the new Reese's commercial.

What is the significance of the new commercial for Reese's brand?

The new commercial is a way for Reese's brand to showcase its iconic peanut butter cups during the 'Big Game' and engage with its fervent fan base.

What is the growth rate of Reese's brand over the past four years?

Reese's brand has experienced a 9.1% CAGR over the past four years, indicating significant growth.

How widely available are Reese's products in the US?

Reese's products can be found in over 80% of American households in the past three years, highlighting their widespread popularity.

When was the last time Reese's brand aired an ad during the Big Game?

The last and only time Reese's brand aired an ad during the Big Game was in 2020 to announce Reese's Take 5 bar.

What activities will Reese's be offering leading up to the game?

Reese's will be giving fans more of what they want via a range of activities with strategic partners leading up to the game, in addition to the new commercial.

Why is the new commercial significant for Reese's brand?

The new commercial is significant for Reese's brand as it marks the return of the biggest candy brand to the biggest stage after four years and aims to engage with its fervent fan base.

What is the role of Erich & Kallman in producing the new commercial?

Erich & Kallman is the production company behind the 30-second spot for the new Reese's commercial during the 'Big Game'.

What is the role of Ryan Riess in The Hershey Company?

Ryan Riess is the vice president creative & brand strategy at The Hershey Company, overseeing the creative direction and brand strategy for Reese's brand.

How long has Reese's been treating fans to its peanut butter cups?

Reese's has been treating fans to its irreplaceable and iconic peanut butter cups for 95 years, showcasing its long-standing presence in the market.