HERSHEY SELECTS PUBLICIS' "MiltonONE" AS AGENCY OF RECORD FOR U.S. MEDIA

Rhea-AI Summary

The Hershey Company (NYSE: HSY) has appointed MiltonONE, a newly formed team from Publicis, as its agency of record for U.S. media across its candy, mint, gum (CMG), salty, and protein business units. This decision concludes a comprehensive review aimed at centralizing integrated media responsibilities. The review did not cover Hershey's international media. MiltonONE is a custom solution created by Publicis, bringing together top talent from various offices to exclusively service Hershey brands. Hershey's U.S. media head, Vinny Rinaldi, emphasized that Publicis's strategic planning, integrated investment, and data & technology enhancements will bolster Hershey's growth and media capabilities. MediaLink, a media and marketing advisory firm, guided Hershey through the review process.

Positive

• Hershey has centralized its U.S. media responsibilities, potentially leading to better-integrated media strategies.
• Appointing a specialized team from Publicis can accelerate Hershey's media capabilities and growth.
• Publicis's expertise in strategic planning, investment, and technology is expected to complement Hershey’s internal teams.

Negative

• None.

Newly formed team to service U.S. CMG, salty and protein business units

HERSHEY, Pa., July 11, 2024 /PRNewswire/ -- The Hershey Company (NYSE: HSY) has selected a newly created team, MiltonONE, from Publicis, as the agency of record for the company's U.S. candy, mint, gum (CMG), salty and protein business units. This completes a comprehensive review of all media and solidifies the opportunity to centralize integrated media responsibilities. The review did not include media for Hershey's international markets. 

Publicis has created a unique, custom solution, full of top talent across various offices to service Hershey brands. This team will be known as MiltonONE and will be exclusive to Hershey.

"Publicis demonstrated leading expertise to accelerate key capabilities while unlocking value and growth for our brands at Hershey," said Vinny Rinaldi, head of U.S. media, The Hershey Company. "Their strong focus on strategic planning, integrated investment, and data & technology enhancements will complement our internal integrated media capabilities as we propel Hershey into the future."

Hershey was advised by the media and marketing advisory firm, MediaLink, throughout this review.

About The Hershey Company 
The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels. 

For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education.

To learn more visit www.thehersheycompany.com. 

Follow:
http://www.twitter.com/hersheycompany 
https://www.linkedin.com/company/the-hershey-company 
http://www.facebook.com/hersheycompany 
http://www.youtube.com/hersheycompany 
http://www.instagram.com/hersheycompany

View original content to download multimedia:https://www.prnewswire.com/news-releases/hershey-selects-publicis-miltonone-as-agency-of-record-for-us-media-302194977.html

SOURCE The Hershey Company

FAQ

What is the significance of Hershey selecting MiltonONE as its agency of record?

Hershey's selection of MiltonONE, a team from Publicis, centralizes its U.S. media responsibilities, potentially enhancing integrated media strategies and growth.

How will Hershey's media strategy change with the new agency of record?

With MiltonONE, Hershey aims to accelerate media capabilities through strategic planning, integrated investment, and data & technology enhancements.

Did Hershey's media review include international markets?

No, the media review conducted by Hershey did not include international markets; it focused solely on U.S. media.

Who guided Hershey during their media review process?

Hershey was advised by MediaLink, a media and marketing advisory firm, throughout the media review process.