HERSHEY SELECTS PUBLICIS' "MiltonONE" AS AGENCY OF RECORD FOR U.S. MEDIA
The Hershey Company (NYSE: HSY) has appointed MiltonONE, a newly formed team from Publicis, as its agency of record for U.S. media across its candy, mint, gum (CMG), salty, and protein business units. This decision concludes a comprehensive review aimed at centralizing integrated media responsibilities. The review did not cover Hershey's international media. MiltonONE is a custom solution created by Publicis, bringing together top talent from various offices to exclusively service Hershey brands. Hershey's U.S. media head, Vinny Rinaldi, emphasized that Publicis's strategic planning, integrated investment, and data & technology enhancements will bolster Hershey's growth and media capabilities. MediaLink, a media and marketing advisory firm, guided Hershey through the review process.
- Hershey has centralized its U.S. media responsibilities, potentially leading to better-integrated media strategies.
- Appointing a specialized team from Publicis can accelerate Hershey's media capabilities and growth.
- Publicis's expertise in strategic planning, investment, and technology is expected to complement Hershey’s internal teams.
- None.
Newly formed team to service
Publicis has created a unique, custom solution, full of top talent across various offices to service Hershey brands. This team will be known as MiltonONE and will be exclusive to
"Publicis demonstrated leading expertise to accelerate key capabilities while unlocking value and growth for our brands at
About The Hershey Company
The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities.
For over 130 years,
To learn more visit www.thehersheycompany.com.
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SOURCE The Hershey Company
FAQ
What is the significance of Hershey selecting MiltonONE as its agency of record?
How will Hershey's media strategy change with the new agency of record?
Did Hershey's media review include international markets?