Hershey's Adds a Festive Twist to Seasonal Baking with its First-Ever Holiday Baking Shapes
Hershey's has launched its first-ever Holiday Baking Shapes, featuring red and green white creme chips in festive stocking and tree shapes, aimed at enhancing holiday baking. Available for a limited time this season, these shapes are designed for various baking uses. To promote the new product, Hershey has partnered with Hallmark Channel for a holiday baking contest, allowing fans to win a walk-on role in a Hallmark movie or a $5,000 prize. Additional resources include a special holiday cookbook with recipes for consumers to try.
- Launch of first-ever Holiday Baking Shapes to meet increased consumer baking interest.
- Partnership with Hallmark Channel for holiday baking contest increases brand visibility.
- Contest offers engaging consumer interaction with potential high consumer interest.
- None.
HERSHEY, Pa., Nov. 8, 2021 /PRNewswire/ -- Hershey's Baking Products are at the heart of many holiday traditions, and this year, Hershey is making the holidays extra special with its first-ever Holiday Baking Shapes. These delicious white creme chips are red and green, and come in festive stocking and tree shapes, sure to sweeten your holiday baking traditions.
Whether you're mixing the shapes into your go-to cookie dough, using them to decorate a baked good, or sneaking a few straight from the bag, Hershey's new Holiday Baking Shapes are sure to satisfy every sweet tooth and add a sprinkle of holiday spirit to your favorite recipes.
Though we all wish the most wonderful time of the year lasted longer, Hershey's Holiday Baking Shapes will only be available for a limited time this holiday season, so grab them while you can!
"After seeing a huge spike in baking this past year, we were inspired to create our first-ever seasonally-shaped chips to give bakers the chance to add a unique touch to their traditional recipes," said Mike Orr, manager of baking. "So go ahead, add Hershey's Holiday Baking Shapes to your favorite cookies or grab a handful to snack on – we won't judge!"
To continue spreading the holiday cheer, Hershey has teamed up with Hallmark Channel for the first time ever to introduce a holiday baking contest, where one lucky fan will win the ultimate prize of a walk-on role as a baker in a Hallmark Channel Original Movie. Now through Dec. 31, the two brands are calling on baking enthusiasts to make their next kitchen adventure even more magical by using a Hershey's Baking Product, like the new Holiday Baking Shapes, in their festive creations. Photos and recipes can be submitted by visiting hersheyandhallmarkchannel.com
The first-ever partnership between the two iconic brands also features a fun holiday cookbook, where evolving and pro bakers alike can browse recipes to add to their own digital cookbook. From Chocolate Overload Cookies to White Peppermint Bark, there is an option for everyone!
Now through Dec. 31, fans can visit hersheyandhallmarkchannel.com to learn more about how to enter the Hershey and Hallmark Baking Contest* and hersheycookbook.hallmarkchannel.com to create a digital Holiday Cookbook.
*Open only to legal residents of 50 US/D.C., 18+. Void where prohibited. Begins 9:00 AM ET on 10/1/21 & ends 11:59:59 PM ET on 12/31/21. Grand Prize: winner's option of walk-on role in Hallmark Channel original movie or
About The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than
For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.
To learn more visit www.thehersheycompany.com
About The Hallmark Channel
Hallmark Channel, owned by Hallmark Cards, Inc., is Crown Media Family Networks' flagship 24-hour cable television network. As the country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network features an ambitious lineup of original content, including movies, scripted primetime series, and annual specials. Additionally, Hallmark Channel is the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers annual holiday programming franchises including Countdown to Christmas and many other seasonal offerings. Rounding out the network's slate are some of television's most beloved comedies and series, including The Golden Girls and Frasier.
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SOURCE The Hershey Company
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