Husqvarna and Liverpool FC break new ground with unique global partnership

Rhea-AI Summary

Husqvarna, a leading name in robotic lawnmowing, has entered a multi-year global partnership with Liverpool Football Club, making it the official groundskeeping partner. This collaboration, a first for both entities, aims to integrate Husqvarna’s innovative equipment into Liverpool FC's groundskeeping routine, ensuring optimal pitch conditions. Liverpool FC will leverage its vast global following and digital presence to enhance Husqvarna’s brand visibility. The partnership underscores shared values of innovation and sustainability, promising to bring unique experiences to fans and customers worldwide. This is expected to enhance Husqvarna's market visibility significantly.

Positive

• Husqvarna becomes the official groundskeeping partner of Liverpool FC in a multi-year global agreement.
• Partnership aims to integrate Husqvarna’s robotic mowers into Liverpool FC's groundskeeping routine.
• Liverpool FC will promote Husqvarna's brand to its 186 million social media followers and through digital LED boards during matches, reaching 400 million TV viewers per season.
• The collaboration enhances Husqvarna’s global visibility and brand awareness.

Negative

• None.

STOCKHOLM, July 3, 2024 /PRNewswire/ -- Husqvarna, the world leader in robotic lawnmowing and part of Husqvarna Group, is proud to partner with Liverpool Football Club - one of the most iconic football clubs in the world. As part of the multi-year global agreement, Husqvarna will become the official groundskeeping partner of Liverpool FC, the first partnership of its kind for both parties.  

Since 2021, LFC has been using Husqvarna robotic mowers to maintain the pristine conditions of the green spaces at AXA Training Centre, and AXA Melwood Training Centre, supporting the Grounds management team to ensure that LFC's playing surfaces continue to be of the highest standard for players. Through this partnership, Husqvarna's state-of-the-art equipment and innovative solutions will be more deeply integrated into LFC's groundskeeping teams' daily routines and pitch upkeep, making it a key part of creating and maintaining optimal pitch conditions for elite level playing and training. 

"We are thrilled to announce this partnership between Liverpool FC and Husqvarna, two premium market leaders united by their shared values and innovative approach," says Ben Latty, Chief Commercial Officer at LFC. "We have developed ambitious commercial targets to attract the best brands that fit with Liverpool Football Club, and that can also help drive further success on the pitch. Husqvarna's reputation for quality and innovation in grounds maintenance is unmatched, and we look forward to working closely with them to ensure our facilities continue to be maintained to the highest possible standards." 

LFC will help raise Husqvarna's global profile through bespoke content and activations using its award-winning social platforms, which enjoy a combined global following of 186 million. Additionally, Husqvarna branding will also be featured on the digital LED boards during matches, reaching over 400 million TV viewers per season around the world, enhancing Husqvarna's brand visibility and awareness on a truly global scale.

"We are incredibly excited about the partnership with Liverpool Football Club, a globally recognized and prestigious institution that also shares our values, innovative approach and commitment to sustainability, it is truly a perfect match," says Yvette Henshall-Bell, President Europe, Forest & Garden Division at Husqvarna. "Together, we bring unparalleled experiences to fans and customers worldwide and we look forward achieving great things on and off the field."

Husqvarna is a pioneer in robotic lawnmowing, introducing the world's first robotic lawnmower in 1995, and has remained the undisputed market leader in automated lawn care solutions since then. In 2022, Husqvarna CEORA was launched, taking the commercial turf industry into the next era alongside already existing professional robotic solutions. 

For further information, please contact:
Henrik Sjöström, Head of External Communication
+46 727 15 77 85
press@husqvarnagroup.com

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SOURCE Husqvarna Group

FAQ

What is the new partnership between Husqvarna and Liverpool FC?

Husqvarna has entered a multi-year global partnership with Liverpool FC to become the official groundskeeping partner, aiming to integrate its innovative equipment into the club's groundskeeping routine.

How will Liverpool FC promote Husqvarna's brand?

Liverpool FC will promote Husqvarna's brand through bespoke content on its social platforms, which have a combined global following of 186 million. Additionally, Husqvarna branding will be featured on digital LED boards during matches, reaching over 400 million TV viewers per season.

What is the significance of Husqvarna's partnership with Liverpool FC for its market visibility?

The partnership is expected to significantly enhance Husqvarna's market visibility and brand awareness globally, leveraging Liverpool FC's vast social media following and match-day viewership.

When was the partnership between Husqvarna and Liverpool FC announced?

The partnership was announced on July 3, 2024.

What innovative solutions will Husqvarna provide to Liverpool FC?

Husqvarna will provide state-of-the-art robotic mowers and other innovative groundskeeping equipment to maintain the pitch conditions at Liverpool FC's training centers and stadium.