THE MAKERS OF THE PLANTERS® BRAND CREATE FIRST-EVER PERSONUTALITY QUIZ TO REVEAL WHAT YOUR NUTTY SNACKING HABITS SAY ABOUT YOU

Rhea-AI Summary

The PLANTERS® brand has launched its first-ever persoNUTality quiz, developed in collaboration with body language expert Patti Wood. This interactive quiz allows consumers to discover their personality traits based on their snacking habits with PLANTERS® Deluxe Mixed Nuts. The quiz categorizes participants into playful personalities such as Playful Pistachio and Clever Cashew based on their eating style. This engaging initiative aims to enhance customer interaction and enjoyment, promoting the brand ahead of the Big Game with the help of entertainers Ken Jeong and Joel McHale.

Positive

• Launch of the first-ever persoNUTality quiz engages consumers and enhances brand interaction.
• Collaboration with a well-known expert in body language may boost brand credibility and visibility.
• The campaign aligns with upcoming events like the Big Game, potentially increasing product sales.

Negative

• None.

AUSTIN, Minn., Feb. 3, 2022 /PRNewswire/ -- What do your PLANTERS^® Deluxe Mixed Nuts snacking choices say about you? To help crack open your inner nut, the makers of the PLANTERS^® brand partnered with body language and human behavior expert Patti Wood to create the PLANTERS^® brand persoNUTality quiz, available at persoNUTality.com.

The PLANTERS^® brand persoNUTality quiz is the first-ever personality profile by the brand team for inquisitive nut lovers to find out more about their personality based on how they eat their PLANTERS^® Deluxe Mixed Nuts.

"People are always surprised by how your body language, even when completing simple, everyday tasks, like how you eat your PLANTERS^® Deluxe Mixed Nuts, can reveal so much about who you are as a person," said body language and human behavior expert Patti Wood. "The PLANTERS^® brand persoNUTality quiz is a fun way for people to get in touch with their nutty self."

Some of the shell-shocking persoNUTalities include:

• Playful Pistachio
• Eating Style: You eat your PLANTERS^® Deluxe Mixed Nuts all together in an enthusiastic and spontaneous manner.
• PersoNUTality: You are spontaneous and live life to the fullest. You are a born leader and want people to like you. A good day is when you bring out the best in someone else or when someone notices your talent and work. Your enthusiasm is contagious, and you are known to get the party started.
• Clever Cashew
• Eating Style: You like to take your time while eating your PLANTERS^® Deluxe Mixed Nuts one at a time, thoughtfully selecting which one you will enjoy next.
• PersoNUTality: You are smart, careful and accurate. You are a deep thinker who considers the details before you speak. You have high standards. In fact, others might say you are a perfectionist, when really you just have a place for everything. This makes your life organized and easy.

Fans can head to persoNUTality.com to take this nutty quiz and can share their results on social. Don't worry, you're not nuts, you just have persoNUTality.

"We know our fans and their snacking choices are as diverse as our PLANTERS^® Deluxe Mixed Nuts," said Jaynee Dykes, senior brand manager for the PLANTERS^® brand. "No matter if you're a Playful Pistachio or a Clever Cashew, we can all agree that PLANTERS^® Deluxe Mixed Nuts are a delicious, substantial snack."

The PLANTERS^® brand persoNUTality quiz helps fuel the debate of how to eat PLANTERS^® Deluxe Mixed Nuts—all together or one at a time? This year for the Big Game, the PLANTERS^® brand team is teaming up with dynamic duo Ken Jeong and Joel McHale to crack the debate wide open. 

To learn more about your persoNUTality, visit persoNUTality.com and be sure to share your results with us on social. You can also follow along on Twitter (@MrPeanut), Instagram (@mrpeanutofficial) and TikTok (@mrpeanutoriginal) as the #PlantersAllorOne debate unfolds ahead of Game Day!

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $11 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

Contacts:	Media Relations	Jenna Reimler
	Hormel Foods 507-434-6352	ICF Next 312-995-7452
	media@hormel.com	jenna.reimler@icfnext.com

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SOURCE Hormel Foods Corporation

FAQ

What is the PLANTERS® brand persoNUTality quiz?

The PLANTERS® brand persoNUTality quiz is an interactive quiz that reveals personality traits based on consumers' eating habits with PLANTERS® Deluxe Mixed Nuts.

Who collaborated with PLANTERS® for the persoNUTality quiz?

The quiz was developed in partnership with body language and human behavior expert Patti Wood.

How can I participate in the persoNUTality quiz?

You can take the quiz by visiting persoNUTality.com and share your results on social media.

What personalities can I discover from the quiz?

Participants may identify with personalities like Playful Pistachio or Clever Cashew, based on their snacking preferences.

How does the quiz relate to the Big Game?

The launch of the quiz coincides with promotions surrounding the Big Game, enhancing brand visibility and consumer engagement.