The Makers of PLANTERS® Peanuts Introduce Bold Flavor with NEW Sweet & Spicy Peanuts

Rhea-AI Summary

Hormel Foods has launched new PLANTERS® Sweet & Spicy Dry Roasted Peanuts, marking its first innovation since acquiring the brand in 2021. The product combines honey and dried red chili pepper flavors, catering to the growing 'swicy' trend in snacks. Available in 16-ounce bottles and 1.75-ounce on-the-go sizes, these peanuts provide over 30 essential vitamins and minerals, healthy fats, and 7 grams of protein per serving. The introduction aims to enhance the company’s snack portfolio and meet consumer demand for unique flavor experiences.

Positive

• Introduction of PLANTERS Sweet & Spicy Dry Roasted Peanuts, expanding product range.
• Product taps into the growing sweet and spicy flavor trend, appealing to a larger audience.
• Peanuts provide 30+ essential vitamins and minerals, promoting health-conscious snacking.

Negative

• None.

Snack Time is About to Get 'Swicy' With the Perfect Combination of Sweet & Spicy  

CHICAGO , June 14, 2022 /PRNewswire/ -- Snack lovers, get ready to taste the heat and the sweet! The maker of the PLANTERS^® snack nuts brand is kicking things up with new PLANTERS^® Sweet & Spicy Dry Roasted Peanuts.

PLANTERS^® Sweet & Spicy Peanuts is the first innovation from the No. 1 peanut brand since joining global branded food company Hormel Foods in 2021. This irresistible snack is dry roasted with honey and dried red chili peppers then seasoned with salt for a delightfully crunchy and totally satisfying taste. The new product taps into a growing sweet and spicy ("swicy") flavor trend snackers can't resist.

"At first, your taste buds are hit with sweet flavors of honey and sugar, and then the spice kicks in making you want to start the experience all over again," said Robbie Koons, PLANTERS^® brand manager. "We set out to give our flavor-loving fans a new and distinct eating experience. After rigorous testing and perfecting, we knew we found the newest member of our market-leading dry roasted peanut portfolio with PLANTERS^® Sweet & Spicy Peanuts."

New PLANTERS^® Sweet & Spicy Peanuts are available in a 16-ounce bottle at grocery stores nationwide. For on-the-go snackers, a 1.75-ounce size can be found in convenience stores across the nation.

All PLANTERS^® peanuts contain more than 30 essential vitamins and minerals and are a good source of fiber and healthy fats, with seven grams of protein per serving.

For more information on the PLANTERS^® brand, including nutritional information and where to buy, visit www.planters.com. Follow the MR. PEANUT™ character on Facebook, TikTok, Twitter and Instagram.

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $11 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, WHOLLY^®, Hormel^® Black Label^®, Columbus^®, Jennie-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on the "100 Best Corporate Citizens" list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

Contact:
Hormel Foods Media
media@hormel.com

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SOURCE Hormel Foods Corporation

FAQ

What is the new product launched by Hormel Foods under the PLANTERS brand?

Hormel Foods has launched the PLANTERS® Sweet & Spicy Dry Roasted Peanuts.

When was the PLANTERS® Sweet & Spicy Dry Roasted Peanuts product introduced?

The product was introduced on June 14, 2022.

What are the nutritional benefits of PLANTERS® Sweet & Spicy Peanuts?

They contain over 30 essential vitamins and minerals, healthy fats, and 7 grams of protein per serving.

What flavor trend does the new PLANTERS® product target?

It targets the growing 'swicy' flavor trend, combining sweet and spicy elements.

Where can I purchase PLANTERS® Sweet & Spicy Peanuts?

They are available in grocery stores nationwide in 16-ounce bottles and in convenience stores as 1.75-ounce sizes.