The Makers of Hormel® Chili Turn Up the Heat with Limited-Edition Ghost Reaper World's Hottest Canned Chili

Rhea-AI Summary

Hormel announced the launch of Ghost Reaper World's Hottest Chili with Beans, combining ghost and Carolina reaper peppers to create a spicy chili with over 3 million Scoville Heat Units. This limited-edition product will be available on Target.com starting Oct. 25, with sales while supplies last. The chili pack includes another can of Hormel Chili Hot with Beans for added variety. This launch aims to cater to heat enthusiasts and offers recipe inspirations for consumers.

Positive

• Launch of limited-edition Ghost Reaper chili taps into the growing demand for spicy food.
• Combines two of the world's hottest peppers, enhancing brand visibility and attracting chili enthusiasts.
• Sales begin on Target.com, potentially increasing online sales and brand reach.

Negative

• None.

AUSTIN, Minn., Oct. 20, 2020 /PRNewswire/ -- Get ready heat heads. Today, the makers of Hormel^® chili, America's iconic No. 1 selling chili brand, announced the launch of limited-edition Hormel^® Ghost Reaper World's Hottest Chili with Beans. For this fiery offering, the Hormel^® chili brand took its signature chili with beans and added two of the world's hottest peppers – ghost and Carolina reaper – to bring chili fans an intensely satisfying chili like no other.

Just how hot is this Ghost Reaper chili variety? The hottest ghost and Carolina reaper peppers combined total more than 3 million Scoville Heat Units (SHU), so this chili packs a punch.

Sold as a two-pack alongside a can of Hormel^® Chili Hot with Beans – a spicier blend of America's No. 1 chili – heat connoisseurs who enjoy the pleasure of spicy food are provided multiple options to pour on the delicious flavor of Hormel^® Chili.

"Chili is a dish that can be enjoyed so many different ways, whether it's straight out of the bowl, on a hot dog, incorporated into dips and other recipes, or as a pour on for a quick and delicious dinner upgrade," said Sarah Johnson, Hormel^® chili brand manager. "However fans want to enjoy their chili, for a short time they can lay stake to a pretty bold claim: that they've tasted the hottest canned chili in the world."

Starting at 7 a.m. CDT on Oct. 25, the limited-time offering two-pack including Hormel® Ghost Reaper World's Hottest Chili with Beans will be available while supplies last for purchase on Target.com.

For recipe inspiration, including Hormel^® World's Hottest Chili layered queso dip or hot chili cheese dip, as well as palate cooling heat relief sides, sauces and dips, visit www.hormelchili.com.

For more information about Hormel^® chili, including recipes, nutritional information and where to buy, visit www.hormel.com/brands/hormelchili or follow the brand on social media at www.facebook.com/hormel.chili, www.twitter.com/hormelchili, www.instagram.com/hormelchili, and www.pinterest.com/hormelchili.

About Hormel Foods — Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenue across more than 80 countries worldwide. Its brands include SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three straight years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for the 11^th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.

Contact:           
Brian Olson       
507-437-5345
media@hormel.com

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SOURCE Hormel Foods Corporation

FAQ

What is the Ghost Reaper World's Hottest Chili with Beans?

It is a new chili product from Hormel that combines ghost and Carolina reaper peppers, offering over 3 million Scoville Heat Units.

When will the Ghost Reaper chili be available for purchase?

The chili will be available starting at 7 a.m. CDT on October 25, 2020, on Target.com.

What does the Ghost Reaper chili include?

The product comes as a two-pack with the Ghost Reaper chili and a can of Hormel Chili Hot with Beans.

How can I find recipe ideas for Hormel chili?

Recipe inspiration can be found on the Hormel chili website, including ideas for dips and side dishes.

What is the significance of the Scoville Heat Units in the new chili?

The chili's combination of ghost and Carolina reaper peppers exceeds 3 million Scoville Heat Units, indicating its extreme spiciness.