New National Guacamole Day Survey Reveals Guacamole as a Key Part of Football Game Day Rituals
WHOLLY® GUACAMOLE, America's top refrigerated guacamole brand, released a survey on National Guacamole Day revealing key insights into football fans' game day rituals. The survey, conducted by Toluna, found that 50% of football fans consider guacamole or dips their go-to game day snack.
Key findings include:
- 31% eat the same food as a game-day ritual
- 40% are more likely to watch a game with friends if they like the snacks
- 67% stress-eat salty items like chips and guacamole during intense plays
- 60% prefer store-bought snacks over homemade
- 58% prioritize taste when selecting game day food
WHOLLY® GUACAMOLE offers convenient, preservative-free options for both individual fans and large gatherings, available at major retailers nationwide.
WHOLLY® GUACAMOLE, il marchio di guacamole refrigerato più amato d'America, ha pubblicato un'indagine in occasione della Giornata Nazionale del Guacamole, rivelando importanti informazioni sui rituali dei tifosi di football durante le partite. L'indagine, condotta da Toluna, ha scoperto che il 50% dei tifosi di football considera il guacamole o le salse come il loro snack preferito per il giorno delle partite.
Le principali scoperte includono:
- Il 31% mangia lo stesso cibo come rituale di gioco
- Il 40% è più incline a guardare una partita con gli amici se gli snack sono di loro gradimento
- Il 67% si ciba di cibi salati come patatine e guacamole durante le giocate intense
- Il 60% preferisce snack acquistati piuttosto che fatti in casa
- Il 58% dà priorità al gusto nella scelta del cibo per il giorno delle partite
WHOLLY® GUACAMOLE offre opzioni convenienti e senza conservanti sia per i singoli tifosi che per grandi raduni, disponibili presso i principali rivenditori a livello nazionale.
WHOLLY® GUACAMOLE, la marca de guacamole refrigerado número uno de América, lanzó una encuesta en el Día Nacional del Guacamole revelando información clave sobre los rituales de los aficionados al fútbol en el día del juego. La encuesta, realizada por Toluna, encontró que el 50% de los aficionados al fútbol considera el guacamole o las salsas como su bocadillo preferido para el día del juego.
Los hallazgos clave incluyen:
- El 31% come la misma comida como ritual del día del juego
- El 40% es más probable que vea un juego con amigos si les gustan los bocadillos
- El 67% come alimentos salados como papas fritas y guacamole durante los momentos intensos
- El 60% prefiere bocadillos comprados en la tienda en lugar de caseros
- El 58% prioriza el sabor al seleccionar comida para el día del juego
WHOLLY® GUACAMOLE ofrece opciones convenientes y libres de conservantes tanto para aficionados individuales como para grandes reuniones, disponibles en los principales minoristas del país.
WHOLLY® GUACAMOLE, 미국의 최고의 냉장 과카몰리 브랜드, 전미 과카몰리 데이를 맞아 축구 팬들의 경기일 의식에 대한 주요 정보를 담은 설문 조사를 발표했습니다. 톨루나에서 실시한 이 조사에 따르면, 50%의 축구 팬들이 과카몰리 또는 딥을 경기일 간식으로 선호하는 것으로 나타났습니다.
주요 발견 내용은 다음과 같습니다:
- 31%의 사람들이 경기일 의식으로 같은 음식을 먹습니다.
- 40%는 스낵이 마음에 들 경우 친구와 경기를 시청할 가능성이 높습니다.
- 67%는 긴장감이 높은 순간에 칩과 과카몰리와 같은 짭짤한 음식을 스트레스 해소용으로 먹습니다.
- 60%는 집에서 만든 간식보다 구입한 간식을 선호합니다.
- 58%는 경기일 음식을 선택할 때 맛을 우선시합니다.
WHOLLY® GUACAMOLE는 개인 팬과 대규모 모임 모두를 위한 편리하고 방부제가 없는 옵션을 제공하며, 전국 주요 소매점에서 구매할 수 있습니다.
WHOLLY® GUACAMOLE, la marque de guacamole réfrigéré la plus populaire d'Amérique, a publié une enquête à l'occasion de la Journée Nationale du Guacamole, révélant des informations clés sur les rituels des fans de football pendant les jours de match. L'enquête, réalisée par Toluna, a révélé que 50% des fans de football considèrent le guacamole ou les dips comme leur en-cas de choix pour les jours de match.
Les principaux résultats incluent :
- 31% mangent la même nourriture comme rituel du jour de match
- 40% sont plus susceptibles de regarder un match avec des amis si les snacks leur plaisent
- 67% grignotent des aliments salés comme des chips et du guacamole pendant les moments intenses
- 60% préfèrent les snacks achetés en magasin plutôt que faits maison
- 58% priorisent le goût lors du choix de la nourriture du jour de match
WHOLLY® GUACAMOLE propose des options pratiques et sans conservateurs tant pour les fans individuels que pour les grands rassemblements, disponibles chez les détaillants majeurs à l'échelle nationale.
WHOLLY® GUACAMOLE, Amerikas beliebteste Marke für gekühlte Guacamole, hat anlässlich des Nationalen Guacamole-Tages eine Umfrage veröffentlicht, die zentrale Einblicke in die Rituale von Fußballfans an Spieltagen bietet. Die Umfrage, durchgeführt von Toluna, ergab, dass 50% der Fußballfans Guacamole oder Dips als ihr beliebtes Snack für den Spieltag betrachten.
Wichtige Ergebnisse sind:
- 31% essen zum Ritual am Spieltag die gleiche Nahrung
- 40% schauen häufiger mit Freunden ein Spiel, wenn die Snacks ihnen gefallen
- 67% greifen während intensiver Spielsituationen zu salzigen Snacks wie Chips und Guacamole
- 60% ziehen gekauftes Essen hausgemachtem vor
- 58% legen Wert auf den Geschmack bei der Auswahl von Speisen für den Spieltag
WHOLLY® GUACAMOLE bietet bequeme, konservierungsmittelfreie Optionen sowohl für Einzelpersonen als auch für große Zusammenkünfte, die bei großen Einzelhändlern im ganzen Land erhältlich sind.
- None.
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WHOLLY® GUACAMOLE finds that
The custom survey of more than 2,200 football fans conducted by Toluna, a market research company, on behalf of the maker of WHOLLY® GUACAMOLE, found that pre-made guacamole is the dip defining the 2024 football season, with
Additional results specific to game day snacking include:
- Knowing that football fans can be superstitious, the survey also found that the top game-day rituals include:
- Eating the same food (
31% ) - Sitting in the same position (
29% ) - Wearing the same clothes (
28% )
- Eating the same food (
- What's more,
40% of all guests surveyed are more likely to watch a football game with friends if they like the snacks being served, second only to the team playing, of course (74% ).- But generational preference does play a role – Americans ages 18-34 confirmed they are more likely to watch a football game if they like the snacks (
62% ) versus ages 55 and up (19% ) who place more emphasis on the teams playing.
- But generational preference does play a role – Americans ages 18-34 confirmed they are more likely to watch a football game if they like the snacks (
- In the continued battle of salty versus sweet,
67% of football fans admit to stress-eating salty items like chips and guacamole, compared to sweet items like candy, during particularly intense plays.
But, what's America's game plan for a winning menu?
- When it comes to serving snacks during a football game,
60% of Americans prefer to purchase pre-made items from the grocery store versus making items on their own. - To no surprise, Americans named taste as critically important when selecting their favorite food for game day (
58% ). - "Easy to make or pick up from the store" was the next most important (
26% ).
"Rituals are a huge part of the football fan experience, and America's obsession with avocados makes guacamole the standout in any starting lineup," said Chris Monahan, brand manager of WHOLLY® products. "Made with
WHOLLY® GUACAMOLE stays ready when you are, whether you're hosting a watch party or cheering on your team alone. While most football fans watch games weekly (
WHOLLY® GUACAMOLE is available at your local grocery retailer, including Kroger, Meijer, Food Lion and more. To learn more about WHOLLY® GUACAMOLE products, visit www.eatwholly.com and follow the brand on Facebook, Instagram and TikTok.
ABOUT THE WHOLLY® BRAND
The WHOLLY® brand, leader in ready-to-eat avocado products*, is best known for WHOLLY® GUACAMOLE, America's No. 1 branded refrigerated guacamole, and WHOLLY® AVOCADO. Known for food safety and quality, all WHOLLY® products are made with hand-scooped Hass avocados and are gluten free with no preservatives added. High-pressure technology (HPT) is used to help extend the shelf life of the products and maintain the avocado's delicious flavors and nutrients while eliminating potentially harmful bacteria. The WHOLLY® brand is part of MegaMex Foods, one of the fastest growing Mexican food companies in the
ABOUT MEGAMEX FOODS
MegaMex Foods, one of the fastest growing Mexican food companies in the US, is focused on reimagining Mexican flavor in restaurants and home kitchens across the country. MegaMex Foods is proudly committed to authentic ingredients and providing a real solution for achieving true Mexican flavors with trusted products including WHOLLY®, LA
About Hormel Foods — Inspired People. Inspired Food.™
Hormel Foods Corporation, based in
* Circana, Calendar Year 2019-2024, WE 8/11/24
Contact: | Media Relations |
Hormel Foods | |
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SOURCE MegaMex Foods
FAQ
What percentage of football fans consider guacamole or dips their go-to game day snack according to the WHOLLY® GUACAMOLE survey?
What are the top game-day rituals for football fans revealed in the WHOLLY® GUACAMOLE survey?
How do football fans prefer to obtain their game day snacks according to the WHOLLY® GUACAMOLE survey?
What factor do football fans consider most important when selecting game day food, according to the WHOLLY® GUACAMOLE survey?
How do football fans typically watch games according to the WHOLLY® GUACAMOLE survey?
