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Makers of the HERDEZ® Brand Announce Newest Addition to Mexican Refrigerated Entrées Portfolio

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HERDEZ®, a brand under Hormel Foods (HRL), has launched a new addition to its Mexican Refrigerated Entrées line - Al Pastor Seasoned Shredded Pork with Sauce. The product features tender shredded pork seasoned with spices, citrus notes, and chipotle chilis, targeting the growing demand for global-inspired convenient meal solutions.

The new product, priced between $9.98-$10.98, is now available at major retailers nationwide. This launch responds to increasing consumer preference for quality heat-and-eat options, particularly among younger consumers seeking convenient yet flavorful meal solutions. The product can be used in various Mexican dishes, including tacos, Gringas Al Pastor, and Street-Style Nachos.

HERDEZ®, un marchio di Hormel Foods (HRL), ha lanciato una nuova aggiunta alla sua linea di Piatti Refrigerati Messicani - Maiale Sfilacciato Condito al Pastor con Salsa. Il prodotto presenta tenero maiale sfilacciato condito con spezie, note agrumate e peperoncini chipotle, rispondendo alla crescente domanda di soluzioni pasto pratiche ispirate alla cucina globale.

Il nuovo prodotto, dal prezzo compreso tra $9,98 e $10,98, è ora disponibile presso i principali rivenditori a livello nazionale. Questo lancio risponde alla preferenza crescente dei consumatori per opzioni di qualità da riscaldare e mangiare, soprattutto tra i più giovani che cercano pasti comodi ma ricchi di sapore. Il prodotto può essere utilizzato in vari piatti messicani, tra cui tacos, Gringas Al Pastor e Nachos in stile street food.

HERDEZ®, una marca de Hormel Foods (HRL), ha lanzado una nueva incorporación a su línea de Entrées Refrigerados Mexicanos - Cerdo Deshebrado Condimentado al Pastor con Salsa. El producto presenta cerdo tierno deshebrado sazonado con especias, notas cítricas y chiles chipotle, dirigido a la creciente demanda de soluciones de comidas prácticas con inspiración global.

El nuevo producto, con un precio entre $9.98 y $10.98, ya está disponible en los principales minoristas a nivel nacional. Este lanzamiento responde a la preferencia creciente de los consumidores por opciones de calidad para calentar y comer, especialmente entre los consumidores jóvenes que buscan comidas convenientes pero sabrosas. El producto se puede usar en varios platillos mexicanos, incluyendo tacos, Gringas al Pastor y Nachos estilo callejero.

HERDEZ®는 Hormel Foods(HRL) 산하 브랜드로, 멕시코 냉장 즉석식품 라인에 새로운 제품인 알 파스토르 양념 찢은 돼지고기와 소스를 출시했습니다. 이 제품은 향신료, 감귤 향, 치폴레 고추로 양념한 부드러운 찢은 돼지고기를 특징으로 하며, 세계 각국의 영감을 받은 간편식 수요 증가에 대응합니다.

새 제품은 $9.98-$10.98 사이의 가격으로 전국 주요 소매점에서 구매할 수 있습니다. 이번 출시로 특히 간편하면서도 풍미가 뛰어난 식사를 원하는 젊은 소비자들 사이에서 증가하는 고품질 즉석식 선호에 부응하고자 했습니다. 이 제품은 타코, 그링가스 알 파스토르, 스트리트 스타일 나초 등 다양한 멕시코 요리에 활용할 수 있습니다.

HERDEZ®, une marque de Hormel Foods (HRL), a lancé une nouvelle référence dans sa gamme de plats mexicains réfrigérés - Porc effiloché assaisonné Al Pastor avec sauce. Ce produit propose du porc effiloché tendre assaisonné d'épices, de notes d'agrumes et de piments chipotle, répondant à la demande croissante de solutions repas pratiques d'inspiration mondiale.

Le nouveau produit, au prix compris entre 9,98 $ et 10,98 $, est désormais disponible chez les principaux distributeurs à l'échelle nationale. Ce lancement répond à la préférence croissante des consommateurs pour des options de qualité à réchauffer et à consommer, notamment parmi les jeunes consommateurs recherchant des repas pratiques mais savoureux. Le produit peut être utilisé dans divers plats mexicains, notamment les tacos, les Gringas Al Pastor et les nachos style street food.

HERDEZ®, eine Marke von Hormel Foods (HRL), hat eine neue Ergänzung zu seiner mexikanischen Kühlgerichte-Linie auf den Markt gebracht – Al Pastor gewürztes zerkleinertes Schweinefleisch mit Sauce. Das Produkt zeichnet sich durch zartes, gewürztes, zerkleinertes Schweinefleisch mit Gewürzen, Zitrusnoten und Chipotle-Chilis aus und richtet sich an die wachsende Nachfrage nach global inspirierten, praktischen Mahlzeiten.

Das neue Produkt, das zwischen $9,98 und $10,98 kostet, ist jetzt landesweit bei großen Einzelhändlern erhältlich. Dieser Launch reagiert auf die zunehmende Vorliebe der Verbraucher für qualitativ hochwertige, zum Aufwärmen und sofortigen Verzehr geeignete Optionen, insbesondere bei jüngeren Konsumenten, die praktische und dennoch geschmackvolle Mahlzeiten suchen. Das Produkt kann in verschiedenen mexikanischen Gerichten verwendet werden, darunter Tacos, Gringas Al Pastor und Street-Style Nachos.

Positive
  • Product launch addresses growing demand for convenient global-inspired meal solutions
  • Targets expanding market of younger consumers seeking quick, quality meal options
  • Wide distribution through major retailers nationwide
Negative
  • Premium pricing point ($9.98-$10.98) may limit mass market appeal

Insights

New HERDEZ® Al Pastor entree reinforces Hormel Foods' focus on high-demand convenient meal solutions, supporting its refrigerated foods segment.

HERDEZ® brand has introduced a new Mexican refrigerated entree, Al Pastor Seasoned Shredded Pork with Sauce, targeting consumers who value convenience and global flavors. This launch taps into the rising demand for premium, easy-to-prepare meal options, especially among younger demographics. The retail price range of $9.98–$10.98 positions the product as an accessible, higher-margin offering within the refrigerated entrees aisle. Expansion of the HERDEZ® line maintains Hormel Foods' relevance in the growing heat-and-eat category, potentially supporting volume and shelf presence at major retailers nationwide. Although the article does not mention sales forecasts or immediate financial results, the move aligns with current consumer preferences and trends, helping diversify Hormel's portfolio. The launch could strengthen brand equity by reinforcing HERDEZ® as a source for authentic, quality Mexican flavors. The absence of financial projections or broader distribution metrics tempers the assessment, but the introduction is a logical step for continued category growth. Overall, the news signals incremental portfolio development rather than a transformational event for the company.

HERDEZ® Al Pastor Seasoned Shredded Pork with Sauce offers a delicious blend of bold spices

ORANGE, Calif., April 24, 2025 /PRNewswire/ -- The makers of the HERDEZ® brand are expanding their HERDEZ® Mexican Refrigerated Entrées line with the addition of a classic pork dish celebrated for its bold, savory flavor: Al Pastor. The all-new HERDEZ® Al Pastor Seasoned Shredded Pork with Sauce, featuring tender, seasoned shredded pork simmered in a rich, flavorful sauce, brings delectable notes to every bite — with limited prep required.

This new variety includes tender shredded pork, seasoned with rich spices, a hint of citrus, and the smoky kick of chipotle chilis. Tacos Al Pastor is served in Mexico on small corn tortillas and paired with cilantro, green or red sauce, and sometimes pineapple. Whether layered in a cheesy Gringas Al Pastor or piled high on Street-Style Nachos, this new entrée brings serious flavor to every bite.

"As consumers continue to gravitate towards global-inspired meal solutions, this new variety delivers the perfect answer — making it easy to serve up a delicious dish that will have everyone asking for your secret recipe," said Drew Parsons, refrigerated entrees brand manager at Hormel Foods.

In recent years, the demand for convenient meal solutions has risen substantially, particularly among younger consumers with busy lifestyles. They seek food that balances quality, nutrition and ease of preparation; food that delivers home-cooked quality without the time commitment. Heat-and-eat meat entrees like HERDEZ® Al Pastor Seasoned Shredded Pork with Sauce provide these meal solutions as a smart alternative to takeout or traditional cooking — all while never compromising on taste and quality.

HERDEZ® Al Pastor Seasoned Shredded Pork with Sauce retails for $9.98–$10.98 and can be found in major retailers nationwide.

About the HERDEZ® Brand
The HERDEZ® brand allows consumers to experience the real flavor and culture of Mexico at home with authentic salsas and cooking sauce. The HERDEZ® brand is the No. 1 selling brand of salsa in Mexico and the leading authentic Mexican salsa brand in homes across the US. Best known for products such as HERDEZ® Salsa Verde, Salsa Casera and the original Guacamole Salsa, the HERDEZ® brand was founded on authenticity in flavor and quality you can trust. Innovation authentic flavor experiences is at the forefront of its success. The HERDEZ® brand is part of MegaMex Foods, one of the fastest growing Mexican food companies in the US focused on reimagining Mexican flavor. For more information and recipe ideas, visit www.herdeztraditions.com or follow the HERDEZ® brand on Instagram, TikTok and Facebook.

About Hormel Foods — Inspired People. Inspired Food.
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, JUSTIN'S®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food. — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:

Media Relations


Hormel Foods


media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What is the price of HERDEZ Al Pastor Seasoned Shredded Pork at retailers?

HERDEZ Al Pastor Seasoned Shredded Pork is priced between $9.98-$10.98 at major retailers nationwide.

What are the main ingredients in HERDEZ's new Al Pastor product?

The product contains shredded pork seasoned with spices, citrus notes, and chipotle chilis in a flavorful sauce.

Where can I buy the new HERDEZ Al Pastor Seasoned Shredded Pork?

The product is available at major retailers nationwide.

What dishes can be made with HERDEZ Al Pastor Shredded Pork?

It can be used in various dishes including tacos, Gringas Al Pastor, and Street-Style Nachos.
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