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Pizza Experts at Hormel Foods Unveil 2025 Trends Forecast

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Hormel Foods, the leading U.S. retail pepperoni manufacturer, has revealed five major pizza trends for 2025 at the International Pizza Expo in Las Vegas. Brand managers Logan Kumm and Daniel Moore highlighted emerging trends including:

  • Spicy flavors gaining popularity among Gen-Z and Millennials, featuring ingredients like chili crisp and Calabrian peppers
  • Hot honey's growing prominence, showcased in their new FONTANINI® Hot Honey Sliced Sausage
  • Rising demand for regional pizza varieties including Detroit-style, 'Grandma' style, and tavern pies
  • Mortadella's emergence as a trending pizza topping, inspired by fine dining trends
  • Comfort food crossovers incorporating classic dishes like Reubens and familiar ingredients

Hormel Foods, il principale produttore di pepperoni al dettaglio negli Stati Uniti, ha rivelato cinque principali tendenze della pizza per il 2025 all'International Pizza Expo di Las Vegas. I responsabili del marchio Logan Kumm e Daniel Moore hanno evidenziato le tendenze emergenti, tra cui:

  • I sapori piccanti che guadagnano popolarità tra la Gen-Z e i Millennials, con ingredienti come il chili crisp e i peperoni calabresi
  • La crescente importanza del miele piccante, messa in mostra nel loro nuovo FONTANINI® Hot Honey Sliced Sausage
  • Aumento della domanda per varietà regionali di pizza, tra cui la Detroit-style, la 'Grandma' style e le tavern pies
  • La mortadella che emerge come un topping di pizza di tendenza, ispirata alle tendenze della ristorazione di alta gamma
  • I crossover di comfort food che incorporano piatti classici come i Reubens e ingredienti familiari

Hormel Foods, el principal fabricante de pepperoni al por menor en EE. UU., ha revelado cinco grandes tendencias de pizza para 2025 en la International Pizza Expo en Las Vegas. Los gerentes de marca Logan Kumm y Daniel Moore destacaron las tendencias emergentes, que incluyen:

  • Sabores picantes que están ganando popularidad entre la Generación Z y los Millennials, con ingredientes como chili crisp y pimientos calabreses
  • La creciente prominencia de la miel picante, presentada en su nueva FONTANINI® Hot Honey Sliced Sausage
  • Aumento de la demanda de variedades regionales de pizza, incluyendo la Detroit-style, la 'Grandma' style y las tavern pies
  • La aparición de la mortadela como un topping de pizza de tendencia, inspirada en las tendencias de la alta cocina
  • Crossover de comida reconfortante que incorpora platos clásicos como los Reubens y ingredientes familiares

Hormel Foods, 미국의 주요 소매 페퍼로니 제조업체,가 라스베가스에서 열린 국제 피자 엑스포에서 2025년을 위한 5가지 주요 피자 트렌드를 발표했습니다. 브랜드 관리자 로건 쿰과 다니엘 무어는 다음과 같은 신흥 트렌드를 강조했습니다:

  • Gen-Z와 밀레니얼 세대 사이에서 인기를 얻고 있는 매운 맛, 칠리 크리스프와 칼라브리아 고추와 같은 재료 사용
  • 그들의 새로운 FONTANINI® 핫 허니 슬라이스 소시지에서 선보인 핫 허니의 증가하는 중요성
  • 디트로이트 스타일, '할머니' 스타일, 타버너 파이 등 지역 피자 종류에 대한 수요 증가
  • 고급 레스토랑 트렌드에서 영감을 받은 트렌디한 피자 토핑으로서의 모르타델라의 출현
  • 루벤과 같은 클래식 요리 및 친숙한 재료를 포함한 편안한 음식의 크로스오버

Hormel Foods, le principal fabricant de pepperoni au détail aux États-Unis, a révélé cinq grandes tendances de pizza pour 2025 lors de l'International Pizza Expo à Las Vegas. Les responsables de marque Logan Kumm et Daniel Moore ont mis en avant des tendances émergentes, notamment :

  • Les saveurs épicées qui gagnent en popularité auprès de la Génération Z et des Millennials, avec des ingrédients comme le chili crisp et les poivrons calabrais
  • La montée en puissance du miel épicé, mise en avant dans leur nouvelle FONTANINI® Hot Honey Sliced Sausage
  • Une demande croissante pour des variétés de pizzas régionales, y compris le style Detroit, le style 'Grandma' et les tavern pies
  • L'émergence de la mortadelle en tant que garniture de pizza tendance, inspirée par les tendances de la haute cuisine
  • Des croisements de comfort food intégrant des plats classiques comme les Reubens et des ingrédients familiers

Hormel Foods, der führende US-Hersteller von Einzelhandels-Pepperoni, hat auf der International Pizza Expo in Las Vegas fünf wichtige Pizzatrends für 2025 vorgestellt. Die Markenmanager Logan Kumm und Daniel Moore hoben aufkommende Trends hervor, darunter:

  • Beliebtheit von würzigen Geschmäckern bei der Generation Z und Millennials, mit Zutaten wie Chili Crisp und kalabrischen Paprika
  • Wachsende Bedeutung von scharfen Honig, präsentiert in ihrer neuen FONTANINI® Hot Honey Sliced Sausage
  • Steigende Nachfrage nach regionalen Pizzavarietäten, einschließlich Detroit-Stil, 'Grandma'-Stil und Tavern-Pies
  • Das Aufkommen von Mortadella als trendigem Pizzabelag, inspiriert von Fine-Dining-Trends
  • Crossovers von Comfort Food, die klassische Gerichte wie Reubens und vertraute Zutaten integrieren
Positive
  • Launch of new FONTANINI® Hot Honey Sliced Sausage product
  • Market leadership position in foodservice pizza toppings
  • Status as best-selling retail pepperoni manufacturer in the U.S.
Negative
  • None.

Spicy flavors, regional varieties and homestyle ingredients are increasingly popular as pizza enthusiasts seek novelty, nostalgia

AUSTIN, Minn., March 27, 2025 /PRNewswire/ -- Straight from the sizzling scene of the 2025 International Pizza Expo in Las Vegas, Hormel Foods — maker of the best-selling retail pepperoni in the United States and a market leader in foodservice pizza toppings — is dishing out its freshest take on the pizza industry's hottest trends.

Logan Kumm and Daniel Moore, both Foodservice brand managers at Hormel Foods, have years of combined expertise in the pizza-toppings business. After another impactful showing in Las Vegas, Kumm and Moore have identified the five key pizza trends to watch for in the coming months and beyond:

Spice That Packs a Punch
Heat is turning up in bold, new ways on pizza. "More and more establishments these days are adding an extra kick to their pies," Kumm said. "We're seeing a lot of drive among Gen-Z and Millennials who are really liking those spicy flavors." These fiery additions — think crunchy, garlicky chili crisp drizzled over mozzarella, or the smoky bite of Calabrian peppers — bring layers of flavor and intrigue to every slice.

Hot Honey's Sweet Sting 
Hot honey is buzzing louder than ever, and it's no passing fad. "It's the ultimate balance of sweet and heat," Kumm said. This flavor clash is sparking obsession and turning ordinary slices into something unforgettable. It's even presenting itself in product form. "We were thrilled to introduce FONTANINI® Hot Honey Sliced Sausage at Pizza Expo this week," Kumm said. "Hot honey is a trend that's been around for a while, and we just knew we had to be a part of it, because it's not going away."

Regional Roots Run Deep 
Pizza's regional renaissance is in full swing, with varieties like Detroit-style, "Grandma" style and tavern pies entering the spotlight. "These aren't just recipes, they're stories," Moore said. Detroit-style pizza, with its thick, caramelized edges, is a canvas for toppings of all forms and flavors. Grandma-style pizza channels old-school New York vibes — thin, crispy and cut into squares. Tavern-style, the Midwest's thin, crunchy darling, is another increasingly popular style. "Pizza lovers are exploring these regional varieties more than ever before," Moore said.

Mortadella Madness 
Mortadella is having a moment in the pizza scene, inspired in part by Anthony Bourdain's famous five-ingredient sandwich. Studded with pistachios and delectably crispy when cooked, mortadella is popping up on artisanal pies everywhere. Said Moore: "As fine dining chefs started picking up on this trend, everyone decided, 'Hey, mortadella is pretty good. Let's use it on pizza, too.'" This pistachio-flecked Italian charcuterie brings a lush texture and a whisper of spice that is turning heads in pizzerias across the country.

Comfort Food Crossovers 
Pizza is getting cozy with comfort-food classics. Imagine corned beef and sauerkraut melded with Swiss — Reuben pizza, anyone? Whether it's crispy potato slices paired with rosemary, or juicy meatballs nestled in marinara, these hearty and familiar mashups are making pizza the ultimate comfort zone. "Nostalgia is really big nowadays," Moore said. "We see it in pop culture. There's a yearning for that kind of nostalgia right now, and that's where these comfort foods are really coming into play, and that certainly includes pizza."

About Hormel Foodservice
Our culinary passion is what fuels us; a shared love of food is the inspiration behind our products, our brands and our protein expertise. Hormel Foodservice prides itself on offering pioneering solutions meant to ignite creativity while minimizing the back-of-house challenges of a fast-paced kitchen. Whatever the need, Hormel Foodservice is here to help its customers thrive. For more information on Hormel Foodservice and its extensive portfolio of product solutions, including an array of globally inspired flavors and fully cooked proteins, visit hormelfoodservice.com.

About Hormel Foods — Inspired People. Inspired Food.
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, JUSTIN'S®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food. — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact: 

Media Relations


Hormel Foods


media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What are the main pizza trends Hormel Foods predicts for 2025?

Hormel Foods identifies five key trends: spicy flavors, hot honey toppings, regional pizza varieties, mortadella as a premium topping, and comfort food crossover pizzas.

What new product did Hormel Foods (HRL) launch at the 2025 Pizza Expo?

Hormel Foods introduced FONTANINI® Hot Honey Sliced Sausage at the 2025 International Pizza Expo in Las Vegas.

Which regional pizza styles are trending according to Hormel Foods in 2025?

Detroit-style pizza with caramelized edges, New York Grandma-style thin crust, and Midwest tavern-style thin and crunchy pizzas are trending.

How is Hormel Foods (HRL) capitalizing on the hot honey trend?

Hormel Foods is leveraging the hot honey trend through their new FONTANINI® Hot Honey Sliced Sausage product launch.
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