From Icon to Movie Star - MR. PEANUT® Joins the Cast of The Electric State, On Netflix Friday, March 14
PLANTERS® brand announces that its iconic mascot MR. PEANUT® will make its movie debut in Netflix's upcoming film 'The Electric State', premiering March 14, 2025. The character, voiced by Woody Harrelson, appears as a robot companion in this alternate 1990s story directed by The Russo Brothers, starring Millie Bobby Brown and Chris Pratt.
The film features both MR. PEANUT® and the 26-foot-long PLANTERS® NUTmobile in key roles. To promote the release, PLANTERS® has collaborated with Netflix on exclusive TV spots, including a 30-second commercial showcasing MR. PEANUT®'s robot origin story, featuring The Cranberries' 'Dreams' as soundtrack. The spots will air across multiple channels, including Netflix's ad-supported plan, starting March 10.
Il marchio PLANTERS® annuncia che il suo iconico mascotte MR. PEANUT® farà il suo debutto cinematografico nel prossimo film di Netflix 'The Electric State', che avrà la sua premiere il 14 marzo 2025. Il personaggio, doppiato da Woody Harrelson, appare come un compagno robot in questa storia alternativa degli anni '90, diretta dai Russo Brothers e con protagonisti Millie Bobby Brown e Chris Pratt.
Il film presenta sia MR. PEANUT® che il PLANTERS® NUTmobile lungo 26 piedi in ruoli chiave. Per promuovere l'uscita, PLANTERS® ha collaborato con Netflix per creare spot TV esclusivi, incluso un commercial di 30 secondi che mostra la storia delle origini robotiche di MR. PEANUT®, con 'Dreams' dei The Cranberries come colonna sonora. Gli spot andranno in onda su più canali, incluso il piano pubblicitario di Netflix, a partire dal 10 marzo.
La marca PLANTERS® anuncia que su icónica mascota MR. PEANUT® hará su debut cinematográfico en la próxima película de Netflix 'The Electric State', que se estrenará el 14 de marzo de 2025. El personaje, con la voz de Woody Harrelson, aparece como un compañero robot en esta historia alternativa de los años 90, dirigida por los hermanos Russo y protagonizada por Millie Bobby Brown y Chris Pratt.
La película presenta tanto a MR. PEANUT® como al PLANTERS® NUTmobile de 26 pies en papeles clave. Para promover el lanzamiento, PLANTERS® ha colaborado con Netflix en anuncios exclusivos de televisión, incluyendo un comercial de 30 segundos que muestra la historia de origen robot de MR. PEANUT®, con 'Dreams' de The Cranberries como banda sonora. Los anuncios se emitirán en múltiples canales, incluyendo el plan con anuncios de Netflix, a partir del 10 de marzo.
PLANTERS® 브랜드는 그 상징적인 마스코트 MR. PEANUT®가 넷플릭스의 다가오는 영화 'The Electric State'에서 영화 데뷔를 한다고 발표했습니다. 이 영화는 2025년 3월 14일에 개봉됩니다. 캐릭터는 우디 해럴슨의 목소리로 로봇 동반자로 등장하며, 러소 형제가 감독하고 밀리 바비 브라운과 크리스 프랫이 주연을 맡은 1990년대 대체 이야기입니다.
이 영화는 MR. PEANUT®와 26피트 길이의 PLANTERS® NUTmobile가 주요 역할을 맡고 있습니다. 출시를 홍보하기 위해 PLANTERS®는 넷플릭스와 협력하여 독점 TV 광고를 제작했으며, 30초 분량의 광고에서 MR. PEANUT®의 로봇 기원 이야기를 다루고 있습니다. 사운드트랙으로는 The Cranberries의 'Dreams'가 사용됩니다. 이 광고는 3월 10일부터 넷플릭스의 광고 지원 계획을 포함한 여러 채널에서 방영될 예정입니다.
La marque PLANTERS® annonce que sa mascotte iconique MR. PEANUT® fera ses débuts au cinéma dans le prochain film de Netflix 'The Electric State', qui sera diffusé le 14 mars 2025. Le personnage, doublé par Woody Harrelson, apparaît comme un compagnon robot dans cette histoire alternative des années 1990, réalisée par les frères Russo et mettant en vedette Millie Bobby Brown et Chris Pratt.
Le film présente à la fois MR. PEANUT® et le PLANTERS® NUTmobile de 26 pieds dans des rôles clés. Pour promouvoir la sortie, PLANTERS® a collaboré avec Netflix sur des spots TV exclusifs, y compris une publicité de 30 secondes présentant l'histoire d'origine robotique de MR. PEANUT®, avec 'Dreams' des Cranberries en bande sonore. Les spots seront diffusés sur plusieurs chaînes, y compris le plan soutenu par des publicités de Netflix, à partir du 10 mars.
Die Marke PLANTERS® kündigt an, dass ihr ikonisches Maskottchen MR. PEANUT® sein Filmdebüt im kommenden Netflix-Film 'The Electric State' geben wird, der am 14. März 2025 Premiere hat. Die Figur, gesprochen von Woody Harrelson, erscheint als Roboterbegleiter in dieser alternativen Geschichte der 1990er Jahre, die von den Russo-Brüdern inszeniert wird und mit Millie Bobby Brown und Chris Pratt in den Hauptrollen besetzt ist.
Der Film zeigt sowohl MR. PEANUT® als auch den 26 Fuß langen PLANTERS® NUTmobile in Schlüsselrollen. Um die Veröffentlichung zu fördern, hat PLANTERS® mit Netflix an exklusiven TV-Spots zusammengearbeitet, darunter ein 30-sekündiger Werbespot, der die Roboterursprungsgeschichte von MR. PEANUT® zeigt, mit 'Dreams' von The Cranberries als Soundtrack. Die Spots werden ab dem 10. März auf mehreren Kanälen ausgestrahlt, einschließlich des werbefinanzierten Plans von Netflix.
- Brand visibility expansion through Netflix partnership and major film placement
- Strategic marketing campaign with custom TV spots on Netflix's ad-supported platform
- None.
Directed by AGBOs The Russo Brothers and starring Millie Bobby Brown and Chris Pratt, The Electric State is set in the aftermath of a robot uprising in an alternate version of the '90s and follows an orphaned teenager who ventures across the American West with a cartoon-inspired robot, a smuggler, and his sidekick in search of her younger brother. Along the way, she encounters a robot companion, played by MR. PEANUT® and voiced by Woody Harrelson. The Electric State is the sixth film out of Netflix and AGBO's successful, ongoing partnership.
"We are eager to see MR. PEANUT® step into this bold new role in The Electric State," said Ashley Krautkramer-Gonya, senior brand manager for the PLANTERS® brand. "As an iconic symbol of American culture for over a century, MR. PEANUT® has always been about bringing joy, fun and a little bit of unexpected charm to every moment. We can't wait for fans to see him in action alongside such a talented cast."
A decades-long standard bearer of the PLANTERS® brand and a pop-culture staple, MR. PEANUT® brings a unique, playful energy to the film while honoring his roots as a classic American icon. Additionally, the beloved PLANTERS® NUTmobile — a 26-foot-long, peanut-shaped vehicle — adds another layer of adventure to the story.
Leading up to the film's release, the makers of the PLANTERS® brand worked closely with Netflix to curate custom exclusive TV spots. They give fans a deeper look at MR. PEANUT® role in The Electric State and how his character comes to life in the action-packed re-imagined '90s. These ads will begin airing on March 10 across multiple channels including Netflix's ad-supported plan.
In the :30 spot, the film's robot version of MR. PEANUT® is teased with an origin story that lives within the '90s retro-futuristic universe of The Electric State. Starting with a decisive command, we're guided through assembly — handled by a trio of builder bots — to programming of brand personality and knowledge, to ultimately, the robot's awakening, which features a nod to the current PLANTERS® brand campaign. The soundtrack of "Dreams" by The Cranberries helps anchor the story in the film's '90s timeline while serving as an emotional driving force.
Grab your favorite PLANTERS® snacks and get ready for an unforgettable journey when The Electric State debuts March 14 on Netflix.
About the PLANTERS® Brand
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About The Electric State
The Electric State is a spectacular sci-fi adventure from the directors of Avengers: Endgame set in an alternate, retro-futuristic version of the 1990s. Millie Bobby Brown (Stranger Things, Enola Holmes, Damsel) stars as Michelle, an orphaned teenager navigating life in a society where sentient robots resembling cartoons and mascots, who once served peacefully among humans, now live in exile following a failed uprising. Everything Michelle thinks she knows about the world is upended one night when she's visited by Cosmo, a sweet, mysterious robot who appears to be controlled by Christopher — Michelle's genius younger brother whom she thought was dead. Determined to find the beloved sibling she thought she had lost, Michelle sets out across the American southwest with Cosmo, and soon finds herself reluctantly joining forces with Keats (Chris Pratt, Guardians of the Galaxy, Jurassic World), a low-rent smuggler, and his wisecracking robot sidekick, Herman (voiced by Anthony Mackie). As they venture into the Exclusion Zone, a walled-off corner in the desert where robots now exist on their own, Keats and Michelle find a strange, colorful group of new animatronic allies — and begin to learn that the forces behind Christopher's disappearance are more sinister than they ever expected.
The Electric State is directed by Anthony and Joe Russo and stars Brown, Pratt, Academy Award winner Ke Huy Quan, Jason Alexander, Giancarlo Esposito, Academy Award nominee Stanley Tucci, and Woody Norman. Mackie, Woody Harrelson, Brian Cox, Jenny Slate, and Alan Tudyk lend their talents as the voices of the robots. The film is based on the graphic novel by Simon Stålenhag with a screenplay written by Christopher Markus & Stephen McFeely. The Electric State will be on Netflix March 14, 2025.
About AGBO
Founded in 2017 by Anthony and Joe Russo, AGBO is an independent studio dedicated to shaping the future of storytelling across film, television, and gaming. Known for record-breaking successes, AGBO has delivered 14 global #1 openings and over
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FAQ
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