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Makers of HORMEL® SQUARE TABLE® Brand Dive Deeper into Chicken with Two New Bold Flavors

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Hormel Foods expands its SQUARE TABLE brand with two new heat-and-eat chicken varieties: Tuscan Style Chicken and Maple Bourbon Chicken. The new products, priced at $9.98, are now available at select retailers nationwide.

The Tuscan Style option features chicken breast in an Italian-inspired sauce, designed to pair with pasta and vegetables. The Maple Bourbon variety combines chicken breast with uncured bacon in a sweet-and-smoky sauce, ideal for serving with mashed potatoes.

This launch responds to growing consumer demand for convenient meal solutions that prioritize both speed and quality. Drew Parsons, refrigerated entrees brand manager, emphasizes their focus on providing quick fridge-to-table options. The products reflect a market shift where heat-and-eat meals are becoming a preferred choice, offering quality ingredients and diverse flavors without compromising taste or convenience.

Hormel Foods amplia il suo marchio SQUARE TABLE con due nuove varietà di pollo pronte da riscaldare e consumare: Pollo in Stile Toscano e Pollo al Bourbon e Sciroppo d'Acero. I nuovi prodotti, al prezzo di 9,98 dollari, sono ora disponibili in alcuni negozi selezionati a livello nazionale.

L'opzione Stile Toscano presenta petto di pollo in una salsa ispirata alla cucina italiana, pensata per accompagnare pasta e verdure. La variante Bourbon e Sciroppo d'Acero combina petto di pollo con pancetta non trattata in una salsa dolce e affumicata, ideale da servire con purè di patate.

Questo lancio risponde alla crescente domanda dei consumatori di soluzioni pasto comode che privilegiano sia la rapidità che la qualità. Drew Parsons, responsabile del marchio di piatti refrigerati, sottolinea l'attenzione nel fornire opzioni rapide dal frigorifero alla tavola. I prodotti riflettono un cambiamento di mercato, dove i pasti pronti da riscaldare stanno diventando una scelta preferita, offrendo ingredienti di qualità e sapori diversi senza compromettere gusto e praticità.

Hormel Foods amplía su marca SQUARE TABLE con dos nuevas variedades de pollo listas para calentar y comer: Pollo Estilo Toscano y Pollo con Bourbon y Jarabe de Arce. Los nuevos productos, con un precio de 9,98 dólares, ya están disponibles en tiendas seleccionadas a nivel nacional.

La opción Estilo Toscano presenta pechuga de pollo en una salsa inspirada en la cocina italiana, diseñada para acompañar pasta y verduras. La variedad Bourbon y Jarabe de Arce combina pechuga de pollo con tocino sin curar en una salsa dulce y ahumada, ideal para servir con puré de patatas.

Este lanzamiento responde a la creciente demanda de los consumidores por soluciones de comidas convenientes que priorizan tanto la rapidez como la calidad. Drew Parsons, gerente de la marca de platos refrigerados, enfatiza su enfoque en ofrecer opciones rápidas de la nevera a la mesa. Los productos reflejan un cambio en el mercado, donde las comidas listas para calentar se están convirtiendo en una elección preferida, ofreciendo ingredientes de calidad y sabores diversos sin sacrificar el sabor ni la conveniencia.

Hormel FoodsSQUARE TABLE 브랜드를 확장하여 두 가지 새로운 즉석 조리 치킨 메뉴인 토스카나 스타일 치킨메이플 버번 치킨을 선보입니다. 새 제품은 9.98달러에 전국 일부 소매점에서 구매할 수 있습니다.

토스카나 스타일은 이탈리아풍 소스에 닭가슴살을 사용하여 파스타와 채소와 잘 어울리도록 개발되었습니다. 메이플 버번 치킨은 닭가슴살과 무첨가 베이컨을 달콤하고 훈제된 소스에 버무려 매시드 포테이토와 함께 제공하기에 적합합니다.

이번 출시 제품은 빠르면서도 품질을 중시하는 편리한 식사 솔루션에 대한 소비자 수요 증가에 대응합니다. 냉장 조리식품 브랜드 매니저인 드류 파슨스는 냉장고에서 바로 식탁으로 빠르게 제공할 수 있는 옵션에 집중하고 있다고 강조합니다. 이 제품들은 즉석 조리 식사가 맛과 편리함을 희생하지 않고 고품질 재료와 다양한 맛을 제공하는 선호 선택으로 시장 변화에 부응합니다.

Hormel Foods étend sa marque SQUARE TABLE avec deux nouvelles variétés de poulet à réchauffer et à consommer : Poulet style toscan et Poulet au bourbon et sirop d'érable. Ces nouveaux produits, au prix de 9,98 $, sont désormais disponibles chez certains détaillants à l'échelle nationale.

L'option style toscan propose des filets de poulet dans une sauce d'inspiration italienne, conçue pour accompagner pâtes et légumes. La variété bourbon et sirop d'érable associe filet de poulet et bacon non traité dans une sauce sucrée et fumée, idéale avec une purée de pommes de terre.

Ce lancement répond à une demande croissante des consommateurs pour des solutions de repas pratiques qui privilégient à la fois rapidité et qualité. Drew Parsons, responsable de la marque des plats réfrigérés, souligne leur engagement à offrir des options rapides du réfrigérateur à la table. Ces produits reflètent une évolution du marché où les repas à réchauffer deviennent un choix privilégié, offrant des ingrédients de qualité et des saveurs variées sans compromettre le goût ni la commodité.

Hormel Foods erweitert seine Marke SQUARE TABLE um zwei neue, zum Erwärmen und Sofortverzehr geeignete Hühnchen-Varianten: Toskanisches Hühnchen und Ahorn-Bourbon-Hühnchen. Die neuen Produkte kosten 9,98 Dollar und sind ab sofort bei ausgewählten Händlern landesweit erhältlich.

Die Toskanische Variante bietet Hähnchenbrust in einer italienisch inspirierten Sauce, die gut zu Pasta und Gemüse passt. Die Ahorn-Bourbon-Variante kombiniert Hähnchenbrust mit ungewürztem Speck in einer süß-rauchigen Sauce, ideal zum Servieren mit Kartoffelpüree.

Die Markteinführung reagiert auf die steigende Nachfrage der Verbraucher nach praktischen Mahlzeiten, die sowohl Schnelligkeit als auch Qualität bieten. Drew Parsons, Markenmanager für gekühlte Fertiggerichte, betont den Fokus auf schnelle Lösungen vom Kühlschrank direkt auf den Tisch. Die Produkte spiegeln einen Markttrend wider, bei dem Fertigmahlzeiten zum Aufwärmen zur bevorzugten Wahl werden und dabei hochwertige Zutaten und vielfältige Geschmacksrichtungen bieten, ohne Geschmack oder Komfort einzubüßen.

Positive
  • Product line expansion with two new premium chicken varieties, indicating market growth strategy
  • Strategic alignment with growing consumer demand for heat-and-eat meal solutions
  • Premium pricing point at $9.98 per unit suggests healthy profit margins
  • Nationwide retail distribution network established for new products
Negative
  • Entering highly competitive ready-made meal segment with established players
  • Higher price point ($9.98) may limit mass market adoption during inflationary period

With the popularity of convenient meal solutions on the rise, the HORMEL® SQUARE TABLE® brand team expands protein-rich portfolio with Tuscan Style and Maple Bourbon Chicken varieties

AUSTIN, Minn., April 29, 2025 /PRNewswire/ -- Heat-and-eat meal solutions continue to gain traction among today's consumers, as more people seek hassle-free, easy-to-prepare options that deliver on taste and quality. This is no secret to the makers of the HORMEL® SQUARE TABLE® brand, who are tapping into that demand with the launch of two new chicken varieties: HORMEL® SQUARE TABLE® Tuscan Style Chicken and HORMEL® SQUARE TABLE® Maple Bourbon Chicken.

Tuscan Style Chicken offers tender, fully cooked chicken breast in a rich Tuscan-style sauce, bringing bold, Italian-inspired flavor to the table with minimal effort. Simply heat and serve with pasta and vegetables for a hearty meal. Similarly, Maple Bourbon Chicken pairs tender chicken breast with savory uncured bacon in a sweet-and-smoky maple bourbon sauce and would be perfectly paired with mashed potatoes and vegetables. Both options provide delicious, easy-to-prepare protein options that deliver maximum taste with minimal prep, making them ideal for any mealtime occasion.

"We're excited to introduce not just one, but two new additions to our SQUARE TABLE® line," said Drew Parsons, refrigerated entrees brand manager at Hormel Foods. "Our goal is to help provide convenient meal solutions that go from the fridge to the table in minutes. As more consumers prioritize speed and simplicity in their mealtime routines, heat-and-eat offerings continue to gain momentum."

Today's shoppers are turning to ready-made meals more than ever before, limiting prep time while delivering on satisfaction. These convenient options offer a welcome alternative to takeout or time-consuming home cooking, allowing consumers to enjoy a hot, hearty meal with minimal effort. No longer seen as a last resort, today's heat-and-eat products are crafted with high-quality ingredients, diverse flavor profiles and an emphasis on freshness.

As a result, heat-and-eat meals are not just a time-saving solution. They are becoming a preferred choice for consumers who want both convenience and quality without having to compromise on flavor, taste or variety. Both varieties retail for $9.98 and are available at select retailers nationwide.

About Hormel Foods — Inspired People. Inspired Food.
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, JUSTIN'S®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food. — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:

Media Relations


Hormel Foods


media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What are the new HORMEL SQUARE TABLE chicken flavors launched in April 2025?

Hormel launched two new chicken varieties: Tuscan Style Chicken featuring chicken breast in Tuscan-style sauce, and Maple Bourbon Chicken with chicken breast and uncured bacon in maple bourbon sauce, both priced at $9.98 and available nationwide.

How much do the new HORMEL SQUARE TABLE chicken products cost at retail?

Both new HORMEL SQUARE TABLE chicken varieties - Tuscan Style and Maple Bourbon - retail for $9.98 at select retailers nationwide.

What market trend is Hormel (HRL) targeting with its new SQUARE TABLE chicken products?

Hormel is targeting the growing demand for convenient heat-and-eat meal solutions, as consumers increasingly seek hassle-free, easy-to-prepare options that deliver on both taste and quality.

How do you prepare the new HORMEL SQUARE TABLE Tuscan Style Chicken?

The Tuscan Style Chicken is a heat-and-eat product that requires minimal preparation. Simply heat and serve with pasta and vegetables for a complete meal.

Where can I buy the new HORMEL SQUARE TABLE chicken products?

The new HORMEL SQUARE TABLE Tuscan Style and Maple Bourbon Chicken varieties are available at select retailers nationwide.
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