Hormel Foods Sending its First Class of Planters® Peanutters to the Streets of America!

Rhea-AI Summary

The PLANTERS® brand launched its NUTMOBILE™ with a new crew of "Peanutters" following Hormel Foods' acquisition in June 2021. The Peanutters, including Alexa Esparza, Grace Tessitore, and Kevin O'Donnell, will promote the brand nationwide for a year, starting in Chicago. They will volunteer and attend Cincinnati Reds games to showcase PLANTERS® Sweet & Spicy Peanuts. Fans can request NUTMOBILE™ visits for local events. Hormel Foods, with over $11 billion in annual revenue, continues to enhance brand awareness and community involvement.

Positive

• The launch of the NUTMOBILE™ is expected to enhance brand visibility and engagement.
• The Peanutters initiative promotes community involvement through volunteering and public appearances.

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• None.

AUSTIN, Minn., June 16, 2022 /PRNewswire/ -- The PLANTERS^® brand traveling NUTMOBILE™ vehicle hit the road this week with a new class of Peanutters. This will be the first new crew to travel the country in the 26-foot traveling nut since Hormel Foods acquired the PLANTERS^® brand in June of 2021.

After spending two weeks at the company's world headquarters in Austin, Minn., learning the nuts and bolts of the business, the newest class of Peanutters officially joined the Hormel Foods family. Alexa Esparza, Grace Tessitore and Kevin O'Donnell (also known as Shell-exa, Groundnut Grace and CrunchTime Kev) will carry on the PLANTERS^® brand legacy while spreading brand awareness across the nation for the next year.

"I could not be more excited to jump into this opportunity of a lifetime, hitting the salty streets and cracking smiles everywhere we go," said Kevin O'Donnell. "MR. PEANUT^® is the pinnacle of an American icon, and it's such an honor to share that joy and love with so many across the country."

To kick the summer off, the team is heading to Chicago, Ill., where they will be stopping at the Planters corporate office, followed by volunteering at the Greater Chicago Food Depository. To wrap up their first week, they are attending a trio of Cincinnati Reds baseball games at the Great American Ball Park to promote the brand's newest innovation, PLANTERS^® Sweet & Spicy Peanuts.

Throughout the year, fans can request to have the NUTMOBILE™ vehicle stop at their events, such as youth sporting events, neighborhood block parties, 5K races and other fun activities, by submitting a request at www.RequestTheNutmobile.com.

Be sure to keep an eye out for MR. PEANUT^® and the NUTMOBILE™ vehicle across the country and follow along on Twitter (@NUTmobile_Tour), Instagram (@plantersnutmobileofficial) and TikTok (@plantersnutmobile). Cashew on the salty streets!

ABOUT HORMEL FOODS – INSPIRED PEOPLE. INSPIRED FOOD.™ 
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $11 billion in annual revenues across 80 countries worldwide. Its brands include Planters^®, SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Columbus^®, WHOLLY^®, Hormel^® Black Label^®, Jennie-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on Corporate Responsibility Magazine's "The 100 Best Corporate Citizens" list for 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/. 

Contact: Brian Olson
507-434-6352
media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What is the NUTMOBILE™ initiative by Hormel Foods?

The NUTMOBILE™ initiative features a traveling vehicle promoting the PLANTERS® brand across the U.S. with a new class of Peanutters.

When did Hormel Foods acquire the PLANTERS® brand?

Hormel Foods acquired the PLANTERS® brand in June 2021.

Who are the new Peanutters representing PLANTERS®?

The new Peanutters are Alexa Esparza, Grace Tessitore, and Kevin O'Donnell.

How can fans request the NUTMOBILE™ for their events?

Fans can request the NUTMOBILE™ to stop at local events by submitting a request at www.RequestTheNutmobile.com.

What new product is the NUTMOBILE™ promoting?

The NUTMOBILE™ is promoting PLANTERS® Sweet & Spicy Peanuts.